App Marketing by App Masters

Blue Ocean Strategy is often cited as a highly effective approach for business scaling, emphasizing the identification of uncontested markets and unique value propositions. But how can it be applied to the app industry, specifically in finding a niche and developing a product?

In this video, we converse with Muoyo Okome, an indie developer with 12 million downloads, who has successfully pioneered the Blue Ocean Strategy with a niche app.

Watch the video to learn about:

How to Come Up with Niche App Ideas: Insights into the creative process of identifying and developing niche app concepts.

Locked Content: Explore the utilization of locked content to enhance user engagement and retention within your app.

Better Performing Ways of Running Facebook Ads: Tips and tricks for running more effective Facebook ad campaigns to maximize your app's visibility.

Revenue Split Between Ads: Gain insights into optimizing your app's revenue model, particularly focusing on the distribution and management of ad-generated income.

Optimizing Subscription Options: Valuable insights into fine-tuning subscription models for optimal user acquisition and retention.

You can also watch the video: https://youtu.be/6ITZ4A4HzZ0

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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Today's guest shares his journey from side hustle to full-time freedom and how he's been able to generate over 5M downloads for his app.

You will discover:

- Why indie devs should NOT be afraid to ask for money!

- His journey to profitability (from up-front paid app to fully subscription-based)

- The monetization strategies that helped him 2X his conversions

- Getting past the fear of asking for what you deserve

John McEvoy started his career in the design world until 2012 when he needed to scratch his own itch: building an app to tell him when the next bus was due in his home city of Edinburgh, Scotland. Since then he's built Momego to cover 160 cities and three pivots: from up-front paid, to ad-supported and now fully subscription-based.

Learn more:

https://travelwhiz.app/

https://apps.apple.com/app/momego-bus-train-times/id1281251210

App Audits:

https://apps.apple.com/us/app/blood-pressure-tracker-pro/id1660777218

https://apps.apple.com/us/app/bike-exchange-sprocket/id899907986

You can also watch the video: https://youtube.com/live/McaiQNkcB-U

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

In this video, I'll be dissecting the most interesting paywall strategy I've ever come across in any app - the Zero app for intermittent fasting. I've been fascinated by how this app manages to generate $600 a month with one of the most effective and innovative hard paywalls I've ever seen.

Watch the video to discover their:

Intricate details of their Onboarding process, shedding light on how they seamlessly introduce users to their unique features and value proposition.

Push notification strategy, uncovering how they keep users engaged and committed over time.

Role of social proof in Zero app's success, examining how they leverage user testimonials and community engagement to build trust and credibility.

You can also watch the video: https://youtu.be/su3oUiZuPiU

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Today's guest is Brandon Kleinman, who is a successful serial founder who has raised almost $100M.

He reveals powerful psychological strategies to not only surpass TikTok's retention rates but also grow your user base through engaging quizzes.

He also shares how to get more from your current userbase over getting a larger userbase.

Learn more:

https://birthday.app/

https://www.linkedin.com/in/brandonkleinman/

App Audits:

https://apps.apple.com/us/app/id1060647377

https://apps.apple.com/us/app/bucket-a-bucket-list-app/id1509377504

You can also watch the video: https://youtube.com/live/56jFfA0zLRY

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Looking to boost your revenue through in-app monetization? Join us as we unpack the success story of Headway and glean insights that can transform your app's monetization game with Yeva Koldovska, Headway's Product Manager.

Watch the video to discover:

1. Pricing Strategies:

Discover the art of pricing your app effectively to maximize revenue and enhance user engagement.

2. Working with Discounts:

Uncover the power of strategic discounting and how it can impact user acquisition and overall monetization.

3. Importance of Long Onboarding:

Explore the significance of a comprehensive onboarding process in retaining users and boosting revenue.

4. Managing Subscriptions on Google Play:

Navigate the intricacies of subscription management on Google Play to optimize your app's monetization potential.

5. How to Stand Out from the Competition:

Learn actionable strategies to set your app apart from the competition and capture a larger market share.

Watch full video:

https://youtube.com/live/MLUECsQdjDQ

You can also watch the video: https://youtu.be/YWFyNli2oPA

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Looking for innovative ways to leverage push notifications? In this video we will explore 5 ways you can turn push notifications into into powerful tools for user retention and satisfaction.

Discounts That Delight:

Learn how to strategically use push notifications to surprise and delight your users with exclusive discounts. Whether it's a limited-time offer or a personalized deal based on user behavior, discover how discounts delivered straight to their devices can boost engagement and keep your audience coming back for more.

Breaking Through the Hard Paywall:

Uncover the secrets to effectively utilizing push notifications to navigate the tricky waters of hard paywalls. We'll discuss creative approaches to encourage users to subscribe or make in-app purchases, turning push notifications into a valuable asset for monetization without compromising user experience.

Rekindling App Love:

Explore strategies to re-engage users who may have drifted away from your app. Push notifications can be a powerful tool to bring users back into the fold, reminding them of the value your app provides and reigniting their interest. Discover how to craft compelling messages that resonate and rekindle the love your users have for your app.

Tackling Cart Abandonment:

Dive into the world of e-commerce with insights on using push notifications to address cart abandonment. Learn how to send timely reminders and incentives that encourage users to complete their purchases, turning potential losses into successful conversions.

Motivation at Your Fingertips:

Elevate your push notification game by incorporating motivational quotes into your strategy. Discover how positive and uplifting messages can not only engage users but also contribute to a positive brand image. We'll share tips on finding the right balance between motivation and promotion to keep your audience inspired.

You can also watch the video: https://youtu.be/RRappw2WAAQ

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Today’s guest is Paul Meinshausen, the CEO and Co-Founder of Aampe - a SaaS startup and native-AI CRM platform for consumer mobile apps, backed by PeakXV (formerly Sequoia SEA & India) and Matrix Partners India.

He previously Co-Founded and was Chief Data Officer for PaySense, a consumer fintech mobile app in India that was acquired by Prosus/PayU Global for $185 million (USD) in 2019.

You will discover:

- How to use AI to optimize engagement throughout the customer journey

- How to build more effective triggered SMS and push notification campaigns

- The surprising indicators of retention and churn

Learn more:

https://www.aampe.com/

https://www.linkedin.com/in/paulmeinshausen/

App Audit:

http://functionalhealthapp.com/

https://apps.apple.com/br/app/cute-wallpapers-4k/id6445847656?l=en

You can also watch the video: ⁠https://youtube.com/live/lbpX9pwcne4

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital arena.

Watch to uncover:

Concepts of Web2App:

What is it, and why is it a game-changer for your Facebook Ads strategy?

Two Types of Web2App Campaigns:

Not all Web2App campaigns are created equal. We dissect the two types, providing nuanced insights into when and how to leverage each.

Building Successful Web2App Campaigns:

A step-by-step process, from crafting compelling creatives to optimizing targeting parameters.

Web vs. App Onboarding and Acquisition:

A critical aspect of any digital strategy is understanding the nuances of onboarding and user acquisition. Learn how to seamlessly transition users from web engagement to app adoption, maximizing your conversion potential.

Strategies for Effective Paywalls:

Monetization is the heartbeat of any successful app, with paywall strategies playing a pivotal role. Explore key elements and how to tailor them for users on the web and in the app.

You can also watch the video: ⁠https://youtu.be/NMtxdFyV3E8

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization.

AppBroda are experts in boosting ad revenue, by an impressive 12-20%, consistently. Their success story is witnessed by top global brands such as Rollic Games, Miniclip, HOMA Games, PopCore, Tilting Point and 200+ publishers globally.

You will discover:

- What the 1% of developers on AdMob do to grow revenue

- How to unlock 15% ARPDAU growth on AdMob with low-code using 1 massively underused feature

Learn more:

https://appbroda.com/

https://www.linkedin.com/in/ashish-aggarwal-228b8915/

App Audits:

https://play.google.com/store/apps/details?id=com.gpsroutefinder.appbuzmaps

https://apps.apple.com/app/id1335347860

You can also watch the video: ⁠https://youtube.com/live/HGqBNAi1Bgo

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

A paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to the anatomy of a high-converting paywall, listed below. 1. Clear Headline with the Word "Free" The first impression matters, and a clear headline can be a game-changer. We explore how incorporating the word "free" strategically can result in an 11% increase in conversions. 2. Trial Reminder - Nudging Users to Experience More Trials are a powerful way to introduce users to your premium features. Discover the art of crafting compelling trial reminders that gently nudge users toward experiencing the full potential of your app. 3. Having a Trial Having a trial option is not just a feature; it's a strategic move to showcase the value of your premium content. 4. Long Paywalls Contrary to conventional wisdom, we explore the benefits of longer paywalls. Discover how extending the length of your paywall can lead to increased user commitment and a higher likelihood of conversion. 5. Pricing Table The placement of your pricing table matters. We dissect the concept of "above the fold" and discuss how this strategic placement ensures that users can easily access and evaluate your pricing options without unnecessary scrolling. 6. Benefits Instead of Features Shifting the focus from features to benefits is a fundamental shift in approach. Explore the psychology behind emphasizing user benefits, and learn how this adjustment in messaging can create a more compelling case for users to upgrade. 7. Social Proof - Building Trust and Credibility Users trust what other users say. Dive into the realm of social proof and understand how leveraging testimonials, reviews, and user success stories can build trust and credibility.

You can also watch the video: ⁠https://youtu.be/c5SJy7PO8vk

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message