Asher Strategies Radio

Video marketing is usually associated with getting someone’s attention. But what if it’s in the wrong way? What if you took the lens of marketing and focused on prospects in their cultural context during their customer journey?

The next Asher Sales Sense Podcast—“ Grow Your Profits with Powerful and Engaging Video Content” features host Kyla O’Connell with guest Leo Napper, CEO and Producer at Vicar Studios, creating entertaining and informative media that turning viewers into customers. Vicar Studios, headquartered in the Washington DC Metro area, plans and oversees TV and film projects, advertising campaigns, and design marketing and brand identities. Leo and his colleagues add the power of anthropological research to gain complete insight into marketing audiences.

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On this podcast, Kyla and Leo discuss…

• How an anthropologist got into the video business
• The importance of language and culture in refining marketing strategies
• Recognizing the positive and negative impacts of cultural sensitivities
• The melding of anthropological artifacts into marketing
• And the enduring relevance of storytelling - the oldest art form

Listen in to discover how cultural approaches can improve your marketing and grow your profits.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

It has long been known that digital marketing tools can help you boost your company’s presence online and attract more business. But did you know you could use many of the same ones to evaluate your competitors? In a previous Asher Sales Sense Podcast, John Asher and John Edwards discussed “The Five Ways Elite B2B Competitors Are Beating You Online.” Now they’ve returned to talk about using marketing tools to help you gain competitive advantage.

This Asher Sales Sense Podcast – “Employing Digital Marketing Tools to Evaluate Competitors” - features host John Asher with guest John Edwards, Executive Vice President at Communica, helping companies with digital marketing and sales initiatives. His areas of focus include strategic consulting, digital tools, and platform integration, including marketing automation, CRM, social media and content development - all designed to accelerate marketing and sales.

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What are the five pillars of digital presence? Which is the most important? What are some of the leading online marketing tools and their specific uses? How do you use them to compare your company’s ratings with others? Listen in to learn the answers to these questions so you can run digital circles around your competitors.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

Who am I? Where am I? How did I get here? If you’re in sales, you’ve probably asked yourself those questions at one time or another. Most kids when asked what they want to be when they grow up don’t respond with, “I want to be in sales!” And yet, it is one of the most challenging and rewarding professions where you can take control of your destiny - and have fun along the way.

The next Asher Sales Sense Podcast - “I’m in Sales? How I Learned to Love that Sales Thing” - features host Kyla O’Connell with guest David Potts, Senior Sales Trainer and Consultant for all things Asher. David normally handles Asher Sales Sense introductions and productions, but this time gets an opportunity to tell a little about himself and his journey from sales denier to sales enthusiast.

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On this podcast, Kyla and Dave discuss

• First sales jobs where you don’t realize you’re in sales
• The moment when you finally do realize you’re in sales
• How sales knowledge and aptitude are vital in any job

Listen in to learn the secrets of how Dave had success in the Air Force without being a pilot, success at Lockheed Martin without being an engineer, and success at Asher Strategies without being particularly gifted at sales training or consulting.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

One thing that stayed consistent during the past year is cold calling. It still works. Surprised? You shouldn’t be. It worked before the pandemic and during the pandemic. Have you noticed that a phone call can sometimes be better than a virtual meeting with video? There are fewer distractions and more focused communication. It’s why podcasts can be more compelling than videos. Properly done, cold calling brings in sales.

This Asher Sales Sense Podcast – “Post-Pandemic Cold Calling” features host John Asher with guest Nancy Calabrese, Founder and CEO of One of a Kind Sales, offering comprehensive lead generation and sales management services for increased sales and business growth. Nancy is passionate about a properly executed pre-sales process – engaging with prospects, uncovering their needs, and turning them into qualified leads. Her unique approach, positive attitude, and relentless attention to detail are derived from her experience in recruiting. Her new book, “The Inside Sales Solution” is available through Amazon.

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On this episode Nancy and John discuss: 

• What’s the truth about cold calling today (what really works)?
• What’s the most important quality in a successful prospecting campaign?
• What metrics should you track and how can you track them easily?
• What are the secrets of managing a high-performance inside sales team?
• How can you convert your outside salespeople into inside prospecting rock-stars?

Listen to the answers of these questions so you can learn how to connect with those out-of- reach strategic prospects.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

Are you continuously stressed out about having too much to do and too little time? Are you tired of forgetting follow-ups with prospects or missing opportunities with existing clients? Does the pace of progress feel a bit like you’re slogging through molasses? The next Asher Sales Sense Podcast—“The Secret to How Productive Workdays Work”—features host Kyla O’Connell with guest Leslie Shreve, workload management and productivity expert, and the Founder and CEO of Productive Day®. Leslie has worked with executives, professionals and corporate teams since 2003 to help them increase efficiency and productivity by up to 300% in as little as 4 weeks, while reducing stress by up to 90%, using her unique, proprietary system called Taskology® The Science of Getting Things Done. Clients previously frustrated or overwhelmed with too much to do, too many emails and too little time now claim to have a secret—a new system they can use to take charge of their workday and gain more clarity, confidence and control of tasks, time and email.

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On this podcast, Kyla and Leslie discuss…

• Some of the tell-tale warning signs that inefficiencies exist in a professional workday
• The secret to how productive workdays really work
• The #1 hidden barrier that holds professionals back and puts their productivity in slow motion.
• The many unsuspecting ways time is lost in a typical workday that professionals are unaware of and how can they get that time back.
• The most common—but most inefficient and ineffective—way to manage email and why it costs so much time, energy and productivity.

Tune in to discover how you can change the way you manage your workload and your workday so you can accelerate achievement and make more meaningful, powerful progress on the projects and the initiatives that matter the most to you—and to the future of your company.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

Have you ever wondered what successful people have in common? And why some seem to thrive in the face of challenges? Are they exceptions or can others of us also develop the same kinds of habits to succeed in sales or any other endeavor?

This Asher Sales Sense Podcast – “Fit for Success - Lessons on Achievement and Leading Your Best Life” - features host John Asher with guest Nick Shaw, co-founder of Renaissance Periodization (RP), a multi-million-dollar health and fitness company that has improved the lives of hundreds of thousands of clients around the world. Nick has coached world- class athletes including CrossFit Games champions, international medalists in weightlifting, UFC fighters, Navy SEALs, and Olympians. But it wasn’t until 2020 when his wife was diagnosed with breast cancer and facing the fallout of treatment for months through COVID-19, that he had to really lean into the habits he was teaching and put them to the ultimate test. His new book, with the same title as this podcast, details what he learned.

• What are the seven principle habits for success that both athletes and business professionals should master?
• Which are the most important?
• How vital is the concept of internal locus of control?
• What is the biggest takeaway Nick Shaw realized from all this?
• Listen in to learn the answers to these questions so you can develop new habits to build your path to success and lead your best life.

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Nick Shaw is the co-founder of Renaissance Periodization (RP), a multi-million-dollar health and fitness company that has improved the lives of hundreds of thousands of clients around the world. His story – and the story of RP—has appeared in a Forbes feature story, which chronicled Renaissance Periodization’s rise from a small business into an influential tech company with an industry-leading app available through Apple’s app store and Google Play. Nick has also helped to coach numerous world-class athletes including CrossFit Games champions, international medalists in weightlifting, UFC fighters, Navy SEALs, and Olympians. Nick and his team at RP have sold hundreds of thousands of books over the years ranging from Nutrition, Training, Recovery, and creating Healthy Habits.

“Fit for Success” Book Synopsis

In Fit for Success, author Nick Shaw details the habits successful people have in common and how we can develop those same habits to thrive — despite our obstacles. Using what’s he’s learned over the past decade, Nick has helped top athletes and hundreds of thousands of people around the world through his company Renaissance Periodization to look, feel, and perform their best. But it wasn’t until 2020 when his wife was diagnosed with breast cancer and facing the fallout of treatment for months through COVID-19, that he had to really lean into the habits he was teaching and put them to the ultimate test. This book vividly outlines the lessons he’s learned, some valuable takeaways, and most importantly how you can use these habits to build your own path to success.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

You’re a high-performing leader. It’s time to shed the doubt. You’ve hit milestone after milestone in your career. You’ve achieved stellar highs. People look to you for direction as a model of success. So where is all this doubt and insecurity about how to lead coming from? And is it even possible to shake these feelings of uncertainty? How can you conquer your imposter syndrome and harness these uncomfortable feelings to develop leadership mastery? Could that inner doubt you’re wrestling with actually be a signal that you are on the verge of greatness?

• Why is it that so many leaders struggle with doubt?
• Aren't effective leaders supposed to project confidence?
• Are leaders born or made?
• How do our favorite books and movies shed light on our own leadership styles? What role do stories play in all this?
• How can someone identify the self-sabotaging stories they're telling themselves?
• What are the four stages of a leader's journey?

Listen in to hear the answers to these questions (and more) so you can put doubt behind you and achieve success in front of you.

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About Kyla's Guest: 

This Asher Sales Sense Podcast features host Kyla O’Connell with guest Marc Pitman, CEO of the Concord Leadership Group in Greenville, South Carolina, and author of the new book The Surprising Gift of Doubt. Marc provides executive coaching, keynotes, workshops, and leadership intensives helping leaders navigate the rough waters and heavy burden of leading. He’s also the Executive Director of The Nonprofit Academy, serving nonprofit leaders around the world with training, tools, and templates for leadership and fundraising.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

Your sales team is pretty good at sales and marketing presentations. Pitches go well and the majority of your sales opportunities are won. Customers are happy. The company is making money. Salespeople are getting bonuses. Everything’s good, right? But what if you could increase your win rate by 10% or 20%? And what would that mean if you could do it without throwing more people, time, and money at your sales process? You can significantly increase your top line if in your presentations you pay more attention to the bottom line of your audience’s interests.

What does the Audience Driven, Authentic Presentations (ADAP) mean? Why is it so important? How did this presentation success model originate? What’s more important in a presentation? The customer? Your company? The presentation environment? What are some great examples of how ADAP works? Listen in to learn the answers to these questions so you can present like a pro and bring in more deals.

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About John's Guest: 

This Asher Sales Sense Podcast – “Audience Driven, Authentic Presentations” - features host John Asher with guest Dr. Jerry Cahn, President of the Presentation Excellence Group, providing presentation training, leadership consulting, and organizational consulting to startup and Fortune 100 companies enabling them to win million-dollar deals.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

As a business or sales leader, you’re beginning to see things turn for the better. There’s hope that the economy will rebound and sales will take off. You’ve pushed your young team to keep the company afloat and they responded and kept their jobs. Now all you have to do is sit back and watch the orders come in. But what if the Millennials on your sales team are tired of being pushed around? And you don’t know that? When business picks up, will your team take you to new performance levels - or take off for other jobs?

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About Kyla's Guest:

This Asher Sales Sense Podcast - “How Great Leaders Create Organizations Their People Never Want to Leave” - features host Kyla O’Connell with guest Clint Pulver, Emmy Award- Winning Keynote Speaker, Author, and Professional Drummer. A former private pilot turned generational workforce expert, Clint has dedicated his professional career as the "Undercover Millennial" uncovering the secrets to what leaders are doing right. His new book “I Love It Here” is now available for order through Amazon. Clint pulls back the curtain to reveal the research and unscripted truths of the 10,000+ employees he’s interviewed undercover, revealing the reasons for their lasting loyalty and what triggers them to head for the exit door.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

Remember at the beginning of 2020 when you were challenged to find enough time for prospecting, identifying, focusing on, and closing buyers? And then you suddenly had more time than prospects? Market forecasts show the economy is gradually improving. Production and sales are picking up. Will you be ready to pivot to full-on “back to business” when the time comes? You will if you prepare now. It’s a great time to dust off your sales process and tune it up for recovery.

This Asher Sales Sense Podcast – “Building Your Scalable and Repeatable Sales Process” - features host John Asher with guest Mark Evans, Founder and CEO of SalesKit, a second brain for sales professionals to help them close more deals and celebrate more wins. Mark works with business leaders in developing training and sales systems so teams can scale up with repeatable processes to consistently achieve the results they want.

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Should sales be systematized? Can sales be overly systematized? What are the elements of a scalable and repeatable sales process? Should sales teams have a playbook? What are some elements of a great sales playbook? Which of these elements can sales teams start with today? When's the right time to scale a sales team?

Listen in to learn the answers to these questions so you can be ready to accelerate sales when the green light comes on.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.