Auscast Business Channel

Andrew Downs, Founder of The Sage Group. Sage Automation specialises in industrial automation and control solutions. The Sage Group is a global group with a team of 450 people across three continents, 13 offices and 5 companies. This all started from Andrew’s backyard shed 27 years ago.

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Digital Technology pros and Cons for a better or worse digital life. The most valuable social currency of the digital age is an economy of attention. Everyone has a digital platform to broadcast their opinion on. A single click can open the doors to a lifetime of blogs, podcasts, videos, paintings and the list goes on. This podcast weighs up the pros and cons of digital technology.

Find out more: www.cariawatt.com

#CariaCares Podcast covers digital and social media tips to help your website rank higher on Google search.

SAY 'HI' ON SOCIAL:

Caria Watt on LinkedIn: https://www.linkedin.com/in/cariawatt/
Caria Watt on Facebook: https://www.facebook.com/cariawatt
Caria Watt on Instagram: https://www.instagram.com/cariawatt
Caria Watt on YouTube: https://www.youtube.com/channel/c/cariawatt

MUSIC: Music created by Sweet Tides by Latisha & 5050-Wholesome by Kevin McLeod (huge love to these guys)

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In this second episode with Thibaut Briere (actually one single recording but Thibaut had a lot to share!), we are focusing on the Asian market, its complexity and how crucial it is to test this market.

How, will you ask! Thibaut advises to build your website with a different landing page for each country. This way, you can test your messaging per country… He also explains how to use Facebook ads and LinkedIn. Another episode full of concrete tips!

What is important is to learn about your market while according to him, the future of marketing will be driven by a s”ocial media fatigue”; COVID and digitalisation have seen an increasing traffic on social medias but without actions taken by users. As a result, the cost of ads has decreased but their efficiency as well!

For Thibaut, it’s not enough to publish, you need quality content with a proper branding and messaging; “there is no shortcut in marketing”.

To contact Thibaut: https://www.linkedin.com/in/thibautbriere/

Become a member of the Startup&angels community (free) >> https://startupsandangels.ramenlife.co/home

and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen!

This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Like Marketing? Listen to Jason Bradwell's podcast "B2B Better" where he interviews marketing experts and shares actionable advice on strategy, content, digital, communications & more...: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS84MTEzNTIucnNz?sa=X&ved=0CAMQ4aUDahcKEwiY7bHj5ZvvAhUAAAAAHQAAAAAQAg

Podcast production: Sophie Champagne

Linkedin: https://www.linkedin.com/in/sophie-champagne-63a89351/ 

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Online event from February 25th 2021, with guest speakers Matthew Browne (Black Nova Group - Sydney) and Andy Leroux (Nasdaq Entrepreneurial Center - San Francisco) and moderated by Startup&Angels co-founder, Leo Denes.

Andy helps us understanding better how to raise funds in the US; a very heavy and long process that he describes for us. He also warns that since 2018, it's getting harder for early stage startups to raise as investors are looking at scale-ups mainly... On the Australian side, Matt talks about a good seed and pre-seed focus which is more encouraging for early stage founders!

Our panel also discussed the remote disruption in fundraising, with US VCs accepting and opening more and more to foreign companies through digital meetings and process flows. Matt also mentioned a recent “propensity of US investors to invest in Australia" which is a great news for the ecosystem. The pandemic has seen a “sophistication of the Australian ecosystem” with a better maturity of programs, accelerators and investors, diversifying to early stage startups.

Best quotes:

“Think about investors as partners as opposed as bankers” - Andy

“Get working on the engine room as early as possible to have strong data to show investors” - Matt

“Know yourself, where you want to go, who is with you and who you need” - Andy

Contacts:

Andy Le Roux: https://www.linkedin.com/in/andresleroux/

Matthew Browne: https://www.linkedin.com/in/brownematthew/

Become a member of the Startup&angels community (free) >> https://startupsandangels.ramenlife.co/home

and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen!

This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Podcast production: Sophie Champagne

Linkedin: https://www.linkedin.com/in/sophie-champagne-63a89351/ 

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In this great episode, Thibaut first talks about his love for Asia, why it's the place to be for business and why it is a very complex market to enter. We then discuss about marketing for startups, why it has to be innovative, inventive and different if you want to survive. Why you should focus on your messaging and not so much on your branding/logo.

Diving into your positioning, why radical differentiation will be your best ally; “you are small so you can afford to be really different, and people will remember you more”, “you need to find an edge” to test your market. Very insightful advice if you are launching your product/service and don't have a huge amount of time and money to start with...

About Growth Hacking (well, Thibaut prefers to talk about Growth Marketing): 

- Usually, you can’t really measure a marketing strategy on your revenue, so Growth Marketing is about finding growth and prioritise the actions that will impact your revenue (very business driven approach).

- Growth Marketing bridges marketing and sales to really assess this impact.

- It’s a very structured process of experimentation at small scale, to test small changes.

- There is an unconventional part in Growth Marketing, in finding new ways of doing things.

To conclude, Thibaut gives a few concrete tools to implement your growth marketing strategy immediately: the AARRR process (acquisition, activation, retention, referral, revenue), the 19 channels you can use in marketing and the prioritisation framework... such a program!

Now that you know everything about Growth Marketing, don't miss the Part #2 of this interview, about experimentation and how to use LinkedIn as an entrepreneur!

Favorite quote: “Innovation happens when you have constraints”

To contact Thibaut: https://www.linkedin.com/in/thibautbriere/

Become a member of the Startup&angels community (free) >> https://startupsandangels.ramenlife.co/home

and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen!

This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Podcast production: Sophie Champagne

Linkedin: https://www.linkedin.com/in/sophie-champagne-63a89351/ 

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Charles Ferguson is the General Manager APAC for Globalization Partners, a global company originally based in the US allowing its clients to hire talents anywhere in the world within a few days.

In this fascinating discussion, you will learn the best tips to recruit and manage your team in the future of work.

Since the pandemic, global workforce has switched remotely allowing people to avoid commute and to enjoy a better life quality in secondary areas. As a company and especially a startup, it is also now possible to get the best talents from anywhere in the world, as long as you successfully adapt your policy, processes and rules in a flexible way to your remote staff. For example, an hybrid environment with face-to-face meetings is absolutely crucial according to Charles, to keep the human link within a team. Founders and managers also need to understand that “the future is empowerment of choice” as not everybody is keen to go fully remote. 

Charles also explains that the remote disruption needs new talent skills, to be watched by both recruiters and applicants: Determination, Insights, Curiosity & Engagement.

His main advice for companies and managers for 2021: “Always be hiring, always be after having the conversation, always be looking for key types of talents and connect with them because you never know when that might manifest to create an opportunity for a particular market”. Plus other golden pieces of advice for your expansion in any new market.

Learn more about Globalization Partners: https://www.globalization-partners.com

Become a member of the Startup&Angels community (free) and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen! Reach out to feature your startup, fund or accelerator program.This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Podcast production contact: Sophie Champagne 

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Christian Junger is the CEO & co-founder of MADANA, a cyber-security startup using confidential computing technology to protect your data. In this discussion, he explains simply what is confidential computing, how it works and why you should consider it for your business. MADANA is also part of the OVHcloud startup program, which has helped them a lot on the technical and partnership side of their development.

Learn more: https://startup.ovhcloud.com/

Here is the link to the mentioned Intel podcast about Confidential Computing: https://www.bankinfosecurity.com/interviews/confidential-computing-beyond-hype-i-4681

Visit the MADANA website to know more: www.madana.io.

Become a member of the Startup&Angels community (free): https://startupsandangels.ramenlife.co/ and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen!

Reach out to feature your startup, fund or accelerator program.

This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Podcast contact: Sophie Champagne 

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In this episode, I have the pleasure to interview Stephane Lyver, French entrepreneur living for 6 years in Australia. He tells us about his journey as a web developer first arrived in Australia for its huge job market opportunities and how his side project actually became his main activity: Compressor.io

Stephane has taken part in the OVHcloud startup program in APAC and explains the benefits of the 1-on-1 mentoring and architecture expertise he could take advantage of to build his business.

Find out more by visiting https://startup.ovhcloud.com/ or contact [email protected]

Become a member of the Startup&Angels community (free) and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen! Reach out to feature your startup, fund or accelerator program.

This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Podcast contact: Sophie Champagne

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In this discussion with Lionel Legros, General Manager APAC for OVHcloud, we talk about the launch of their startup program in Australia. Their programs are focused on cloud-based companies in need for architecture, technical support and infrastructures in APAC. We also talk about the cloud capabilities today and how it can help your business, and the future trends of the industry in the next few years, especially post-COVID… Check the OVHcloud startup program and to reach out for more info!Also don’t miss out the next OVHcloud webinar "Let’s Help Startups Series: Tips to Make Your Startup Stand Out” with Startup&Angels co-founder Leo Denes. Register here.

Become a member of the Startup&angels community (free) and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen! Reach out to feature your startup, fund or accelerator program.

This podcast is sponsored by Australiance, your recruitment and business partner in APAC. 

Podcast production contact: Sophie Champagne

See omnystudio.com/listener for privacy information.

WHY PUBLIC RELATIONS IS IMPORTANT

In this bite size podcast I explain what makes news.

You must understand this concept of you want to do your own public relations.

Please enjoy. Mark Aiston.

For more, head to https://www.6stepstofreemediapublicity.com.au/

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