B2B Better

by Jason Bradwell

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?

B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.

Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.

Learn more about B2B better here: https://www.b2b-better.com/

Episodes

How Not To Write Boring Ass Copy w/ Hermione Wright

44m · Published 20 Aug 20:00

Copy is the lifeblood of effective communication. But getting it right isn't easy. It can be daunting to sit down in front of a blank page and write something that compels a reader to take action.

And that's what we focus on in episode one of B2B Better.

I'm joined by Hermione Wright, Senior Writer and Founder, who has worked with everyone from Adobe to Siemens to Envato, to dive into how organizations can breathe life into their marketing copy, develop a consistent tone of voice, and sell this across the business as a point of differentiation.

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

How I Wrote a White Paper That Got 800 Downloads

11m · Published 20 Aug 20:00

Ask any CEO or Commercial Manager of a B2B organization the #1 objective for their marketing department and chances are the response will be "leads".

In this episode, I recount the tale of a fun piece of content I worked on that ended up netting 800 unique downloads and scoring 27 pieces of coverage in the trade media.

I run through the exact process of what we pulled together; how it was distributed to our clients and the press; the tools we used that saved hours of work; and some key learnings on what I'd do differently next time.

Hey! Welcome to B2B Better

1m · Published 29 Jul 21:00

Good to meet you! I'm Jason, a ten-year veteran of business-to-business marketing in the enterprise technology space.

For over a decade I've been inspired by the famous, award-winning communication case studies of Google, Unilever, IBM and many other multi-billion-dollar organizations - and have been left frustrated at just how inapplicable to *my* situation.

Small teams. Even smaller budgets. Little free headspace. Long sales cycles.

That's who I want to help.

From how to build out a multi-channel content programme to writing more compelling copy to convincing stakeholders of a new approach, my focus is on providing actionable advice you can put into practice today.

This is real advice for the everyday B2B marketer who wants to be better.

Learn more at www.jasonrbradwell.com or follow me at @JasonRBradwell

B2B Better has 103 episodes in total of non- explicit content. Total playtime is 57:20:48. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on May 30th, 2024 11:10.