Beauty Marketing Simplified podcast

What you will learn from this episode:

• Explore groundbreaking AI technology apps that are transforming our marketing efforts.
• Understand the necessity of incorporating ethics in AI development and usage.
• Leverage AI to create tailored customer experiences that captivate attention.
• Gain insights into strategic methods for integrating AI throughout your business operations.
• Embrace the AI advancements to sustain a lead in the market.

Do you want to enhance customer engagement and streamline processes in your beauty business? 

If so, I have the solution for you. By incorporating the latest AI technology, you can optimize your marketing and increase efficiency with your systems and operating procedures. Revolutionize your beauty business by leveraging cutting-edge AI technology to save time and increase your bottom line. 

Topics Covered :

00:00:09 - Introduction to AI in Beauty Business

00:03:11 - Ethics of AI

00:05:01 - Using Chatbots

00:08:00 - Using AI in Marketing for Client Attraction

00:11:22 - Front-end vs Back-end uses of AI

00:14:50 - AI in Social Media Marketing

00:19:25 - Four Pillars of Social Media Marketing

00:22:00 - Importance of AI Education

00:28:59 - Introduction to AI in Business

00:32:11 - Using AI to Create Entertaining Content

00:35:33 - Conclusion and Future of AI

Key takeaways:

"We want to make sure that we are personalizing it and we want to make sure that it is working for us and helping us get clients, not turning clients off." - April Meese

"Imagine if you had your social media done in an hour. It's craziness. And that's what these tools are allowing us to do."  -April Meese

Benefits of AI in Social Media Marketing

AI-powered tools have enormous potential when it comes to enhancing social media marketing efforts. These tools can help create and distribute tailored, engaging content efficiently and effectively. Leveraging AI technology in social media marketing can help businesses save time, improve audience targeting, and produce high-quality content that resonates with their target audience. April Meese advises beauty businesses to utilize AI technology to streamline their social media marketing while maintaining core elements such as inspiring, engaging, and educating their audience. She also urges businesses to explore different AI-powered apps and tools that can automate content creation, such as writing, creating memes, simulating voices, or even generating avatars on behalf of the business.

Using Chatbots

AI chatbots are a useful tool for beauty businesses to improve customer interaction and automate responses to clients' inquiries. The chatbots can be programmed to provide informative and personalized replies to prospective and existing customers, which can help increase customer satisfaction rates and foster stronger client relationships. April Meese discusses how beauty industry professionals can benefit from using AI chatbots as a way to save time, create effortless communication, and build trust with customers. Businesses can incorporate chatbots in their customer service process to streamline and enhance the client's journey, providing tailored responses and messaging that cater to individual needs and preferences.

What you will learn from this episode:

• Discover Scalp Micropigmentation's role in the beauty industry

• Hear how to manage different projects in your business

• Learn about how one beauty industry veteran has scalped his business

Steven Greitzer began his career in Scalp Micropigmentation in 2012. He partnered with one of the world's largest brands and opened their first two locations in Miami and Palm Beach, Florida. He has since become one of the world's leading experts in Scalp Micro-Pigmentation, and he also is sought out for his color theory.

His knowledge of machines and needles is so extensive. He's been a speaker at other conventions and also an emcee overseas. Steven was exposed to different skin types and hairline styles which enabled him to be a very versatile artist. He is not only an Award Winning Scalp Micro-Pigmentation Artist, but also a trainer.

In this interview, Steven discusses the current state of the Scalp Micro-Pigmentation Industry and the issues of improper training. He talks about his concerns about poor work being showcased on social media, as well as, a disconnect between veteran artists and newcomers in the industry. Steven emphasizes the responsibility that comes with being a trainer and the importance of taking this business seriously. He dives into understanding your limitations as an artist and the challenges of scaling multiple aspects of the business to create additional revenue streams. Finally, he touches on the impact that Scalp Micropigmentation can have on people's lives, and how it is important to approach the industry with the right ethics and intentions.

Topics Covered:

01:23 - Steven Greitzer's introduction

03:01 - How he started the evolution of machines and needles

06:20 - Common mistakes in the industry

09:55 - The disconnection between veterans and newcomers in the SMP industry

13:54 - How he evolved as a person to manage different business projects 

18:05 - His major lesson learned from the past experiences

19:20 - Challenges affecting the marketplace and the SMP industry

22:51 - Steven's advice to somebody that's just starting

28:09 - How he scaled his business

32:19 - His upcoming events

34:24 - What brings him joy

Key takeaways:

"There's been this disconnect between veterans who've been doing this a long time, and then new people who are stepping in thinking like, "Oh, well, we're doing it the new way, and this way it looks better than what you guys are doing." And when you've thought and we're all like, "Well, we tried all that. We've done it, and it doesn't heal the right way. It does learn that there'll be a big wake-up call in your fourth, fifth year, and even before that." And it comes down to really just poor training. You know, there's a lot of bad training out there." - Steven Greitzer

"Since we live in a social media world, the loudest, biggest, brightest voices get heard. And that's what shows in the marketplace. And people just assume like, "Okay, well this person's got a big following and a bunch of comments and people going, looks great, looks great, looks great, looks great." These people know nothing. And of course, it looks great on Instagram. So there's this really strange disconnect that's happening along with evolution." - Steven Greitzer

"Learning how to teach is like cooking. It's easy to make a plate for your wife or your husband whenever, and know that they'll like it. Or for a group of three or four people, you know. But when you start cooking for 30, 40, 50, or a hundred people, You gotta pull the salt. You can't go so spicy. So you gotta curate something digestible, and palatable to the masses. And understand how some people learn by seeing all the different learning types. You gotta learn that. So training is not easy and it's great for financial change. We can get a good amount and it doesn't take too long. But what other people don't realize is, as you start growing, the more students you have, so the questions that come in and the following. You're responsible for these people's future or a good trainer should be. So is something that really should happen. Naturally and organically." - Steven Greitzer

"You have to take this business very, very seriously. You can't have one foot in, one foot out. And a lot of people use this as a side gig, and that's okay. But you have to be in it for the right reasons. You can't do this to chase money. Because it's not always amazing, and when you're chasing the money, you don't have the ethics to start to sway a little bit." - Steven Greitzer

"Practice, never get a big head and think that you're the best. Cuz even if you are, people are coming up ready to take that spot for you. You can't get complacent. Keep pushing your art, keep pushing your heart, and learn how to market." - Steven Greitzer

"Try to find a mentor. If you can find a mentor and really like, put your pride aside. If you really wanna learn, find somebody who's done what you've done, put your pride in your eye and go and learn. I took a complete side step for my career, put everything down, and was like, you know what? If I really want, if I really, really want this to go in this direction, I need to, like I pulled the plug, stopped, humbled myself, went, and just kept my mouth shut for the better part of six or seven months and just absorb and that took me in a whole other direction." - Steven Greitzer

What you will learn from this episode:

• Hear about Kim Zen's humble beginnings that gave her determination to succeed. 

• Learn about how she dealt with the challenges and moments of uncertainty as a beauty entrepreneur.

• Discover how to develop more self-assurance and resilience.

Kim Zen is a seasoned beauty professional with over 20 years of experience as a brow artist, PMU artist, trainer, and industry leader. She has traveled the world as an international artist and speaker, judging competitions and sharing her expertise with aspiring artists.

She is also a successful entrepreneur, having founded her own PMU Academy and product line. Her passion for the industry and dedication to helping others succeed make her a valuable asset to the beauty industry as a whole.

Kim's journey began when she started working at a plastic surgeon's office as a receptionist right after high school. She was fascinated by the world of aesthetics and was fortunate enough to be taken under the wing of the doctors, who taught her about wound care, skin, and aesthetics. This experience inspired her to become an esthetician, which opened up many doors for her in the field.

For the last eight years, Kim has focused solely on permanent makeup, and it has been an amazing journey.

In this episode, Kim will share her experience with being a pioneer beauty entrepreneur and the constant struggle to overcome obstacles to grow her business as she scales with new beauty ventures. Despite the difficulties, she continues to persevere and grow as a person, citing her past experiences as the foundation for her present-day confidence in tackling new challenges.

Topics Covered:

00:57 - Kim Zen's introduction

02:36 - The 60 seconds backstory of getting started 

04:31 - Becoming a beauty entrepreneur

06:06 - Challenges that molded her into the person she is today

08:17 - Her marketing strategy that drove clients into her beauty business

10:19 - The sign that she is ready to take on new challenges

13:05 - Industry mistakes

16:57 - What does it take to be successful?

19:13 - Kim's advice on how to focus and avoid distraction

21:05 - The struggles in finding good team members

24:20 - Things she wishes she had done at the beginning of her career 

26:32 - Top characteristics to be fierce

28:09 - Her upcoming events and socials

Key takeaways:

"I know what I was lacking when I got trained and I wanted to give back. And I've always wanted to help others too, just to have a better experience and because I knew what I was missing. So, when I had the opportunity, I dove in. Because I knew I could make it better." - Kim Zen

"My passion is to really help others, because I know I've been there. I wanted to quit because I didn't have the guidance. And so, I think that's why I'm so passionate about what I do. And I wanted to create a space for other artists like me, that were struggling or that wanted guidance." - Kim Zen

"It really takes a lot of dedication and discipline. Because you're going to have those challenges that want to throw you off the path. So you really have to have a strong why, like, what is your ultimate? Why? Your reason. I think motivation only can't take you so far because that disappears along the way, but you really have to have that real discipline and commitment." - Kim Zen

I think you really have to prioritize, and really write down and have a schedule, set to delegate certain hours for this, because I mean, with life and everything, it's so hard to just get distracted. I have to definitely prioritize and write it out and have it all laid out for the week, or I will completely forget and get distracted." - Kim Zen 

"You do need to take your time, which people don't want to do. I always say people hire when they're already past, like you're already in the weeds, so to speak. You're already overwhelmed and you're just like, you want somebody just to take it, like take all of this and make it better and you don't have time to teach them. You don't have time to really set them up for success, which makes it challenging because you didn't slowly hire. You tried to just get somebody in there to be a mind reader and do it all." - April Meese

What you will learn from this episode:

• Know the importance of recognizing and normalizing the difficulties that come with owning a business.

• Find out why sitting with negative emotions and not trying to push them away is valid.

• Learn why building a business when life gets tough requires resilience and how to get through it.

If you're like most entrepreneurs, you have faced personal and professional difficulties while building your business.

I believe that normalizing these challenges can help beauty business owners feel less alone and isolated, which in turn will improve your mental well-being. It is also wise to seek support and resources to overcome challenges and make informed decisions.

Moreover, acknowledging that negative emotions are okay can help you cope with stress, setbacks, and failures in a healthy way. 

Here is an episode about building a business when life gets tough. It is indeed challenging, but not impossible. It requires prioritizing your well-being, developing a strong support system, and remaining focused on your goals. With perseverance and determination, you can learn from difficult situations and use them as opportunities for improvement in building a successful business.

Topics Covered:

1:59 - April's backstory

6:05 - Trying to numb the feeling is not the first solution

7:52 - Negative and positive thinking

9:30 - Acknowledging challenges

11:08 - Do this practice

13:59 - A growing business has each level of challenges

14:55 - Forecasting the future

Key takeaways:

"It's not healthy to deny the feelings or try to numb the feelings. Some people will numb it with drugs or alcohol. Some people will numb it with eating. Numb it with shopping, numb it with whatever, like distractions. Instead of just saying this is real. This is part of the experience and I should expect it." - April Meese

"I'm human. I'm gonna feel disappointed, I'm gonna feel sad. And then I'm gonna try to work through it. And so, I know that life is full of changes and all of the cliches, like the lows, help you appreciate the highs." - April Meese

"I could have gone to a negative space where I could have been like, life is never working out for me, things never work out. It should be different. I could do that, right? Or I could just say, this is all part of the experience. No one gets out of this life without some suffering and some challenges, especially when you are growing a business. Because if it was easy, everyone would do it right?" - April Meese

"Walk yourself through those emotions, and feel it and release it and sit with it and do all of the things that you need to do. But also let's just in general, let's just normalize the highs and lows of running a beauty business. It's challenging, even when it's going well. Growing each level has new challenges, right? Life doesn't stay the same." - April Meese

"Life is hard. Business is hard. You can do hard things, you are strong and we're all human. Don't have the thoughts that there's something wrong with you or you need to change in any way. And just know that you are on the right path and give yourself grace and space." - April Meese 

What you will learn from this episode:

• Learn the benefits of storytelling in your marketing
• Discover how to deliver your stories in many ways
• Hear about the things you should be focusing on for more client engagement

In today's episode, we're joined by Ashley Gonzalez of Beautylicious as we dive into the power of using stories in your marketing as a beauty business owner. Whether you're a beauty business owner, a skincare specialist, a microblader, a lash, or a permanent makeup artist, storytelling can be a powerful tool to connect with your audience, build brand loyalty, and ultimately drive sales. We'll share some tips and examples of how you can use stories to differentiate yourself in a crowded market and create a lasting impression on your customers. We will also talk about April's signature Story Funnel Framework to convert viewers into buyers.

So, grab your notebook, and let's get started!

Topics covered:

1:08 - The evolution of Instagram

2:05 - Why stories are important

3:10 - Can you tell the same story over and over?

8:50 - Getting clients to know you

10:04 - What people hear when you tell your story 

12:44 - The thought reversal story type

14:17 - Letting your audience know about your process

16:13 - The most powerful types of stories

20:30 - Marketing to sophisticated buyers

24:11 - Different styles in the Story Framework Funnel

31:20 - Ways of telling stories without showing your face on camera

38:29 - Walk the clients through your service by storytelling

42:41 - What every story must have 

51:09 - Marketing as an introvert

Key takeaways:

"People remember when you tell a story. And when you are telling stories, their guard is down. They don't feel like they're being sold to, it's more of "Here's the customer journey", "Here's what you need to know," - April Meese 

"Don't get tired of telling people about the transformation that you offer because the specific way that you say it, this one time might be the exact verbiage." - Ashley Gonzalez

"You can get a client solely by word of mouth but that's going to be such a slow growth. If you can get comfortable with telling your story online, it doesn't have to be live, it has so many ways to leverage social media and tell your story and talk about the transformation you received and how you can give that to others. You never know what side of yourself they needed to see before they realize "Oh she's the one that I want to go to" - Ashley Gonzalez

"When you tell your story, not only does it go past the conscious mind goes into the subconscious where people do not want to feel they're being sold to, they're listening they're engaging to your story, but people hear their story in your story. So they relate to it. - April Meese

"If you can find a way to touch people's issues or problems and then package it in a way showing that you have that solution, in a way they didn't realize they had a problem, you will have a forever client." - Ashley Gonzalez

"The stories are the proof. Because anytime you say it, you have to prove that what you say is real. We are in the trust business. Maybe they've been following you for a long time, but for some reason, they're sitting on the fence that's keeping them from buying. There is a story that needs to be told there, to get them off the fence to take action."- April Meese 

"When you simplify it, it's doable. You have the clarity of this is what I need to do, you have the confidence to do it, and then you have the plan to get the content done."- April Meese 

"You don't need to be a great storyteller. But you need to know the right stories at the right time. You need to know what somebody needs to hear, like what is going to keep them engaged and what is going to motivate them to book or buy. Once you have these core stories, they are your go-to (marketing)."- April Meese 

What you will learn in this episode:

• Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your goals faster.

• Discover the importance of knowing your marketing "weak spots" and what area to focus on, so that you can scale your beauty business.

• Hear April Meese simplifly how to get more clients and reduce any overwhelm when it comes to prospective customer attraction. 

Many beauty professionals and business owners share one common struggle. The constant complaint is that so many are overwhelmed with social media and marketing.

They’ve been taught that if they had great service skills and did good work the clients would just naturally flow in without any marketing needed. When they soon realize that marketing needs to be their MAIN job it leads to feelings of being overextended and burnt out each day.

The truth is, marketing doesn't have to make you feel overwhelmed or exhausted. The true definition of marketing is simply sharing your services (i.e. solution) with your ideal prospective customers looking to solve a problem and giving them the option to buy.

In this episode, we simplify the different marketing stages and client attraction steps, so that you can effectively evaluate what areas are lacking and where to focus your energy. 

We'll identify areas of weakness and opportunities for improvement leading to more new clients and other successful outcomes.

Here is an episode to break down the marketing strategy for improving your beauty business.

Topics covered:

02:22 - Reviewing your marketing plan

03:33 - Tips for working quickly

06:35 - Understanding real lead generation

07:27 - Mastering audience attraction

07:57 - Analyzing the growth of your business

9:30 - How can you increase visibility

11:34 - Not all followers are buyers

12:10 - Building trust to convert prospective clients

14:42 - Thinking about what clients need and why

16:57 - Getting personal to serve the client better

19:13 - How to get more client sales

22:02 - Understanding the difference between urgency and scarcity

23:20 - The essential task to increase revenue each quarter

26:21 - Be creative in choosing a referral partner

27:46 - Five (5) critical questions you need to ask to grow 

Key takeaways:

"Lead generation is not just about growing a following, it is not about how many followers I have, it is not about vanity numbers. Lead generation is how many people do I have their name and phone number or name and an email, so you could follow up or continue to nurture the relationship." - April Meese

"People need multiple touches with you and your brand. They need multiple times to hear about you, to see that you know what you are talking about, to build trust with you, and to build connections with you. To know the answer why they should come to you." - April Meese

"What is your unique selling point? What do you do better than anyone else? Different is better than better. If you do not know how you can uniquely solve their problem, or why they should choose you over the competitor, they would not know. And not only do you need to know, but you also need to talk about it." - April Meese

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What you will learn from this episode:

• Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business.
• Overcoming misconceptions and complications with a service in a newer industry like scalp micropigmentation.
• Take away valuable insights into how he reframes negative situations and pushes forward for continual next-level growth.

Welcome to a new episode of our Beauty Marketing Simplified podcast, where we delve into the topic of reframing failure and developing a success mindset with scalp-micropigmentation artist and beauty business owner, Taylor Perry. 

For many people, failure is often seen as a negative experience that they want to avoid at all costs. However, changing our perspective on handling different challenges and how we think about failure can lead to real exponential growth. In this episode, Taylor Perry discusses his journey with breaking into a new industry, the common misconceptions, and his experience with building a 7 figure business. He talks about the practical strategies for cultivating a successful mindset to navigate the ups and downs of a business. He shares how he has learned to embrace criticism and adopted the mindset shift of believing "everything is working for me" to scale his business to new levels. So, whether you're facing problems in your personal or professional life, this episode will provide you with valuable insights for coping with setbacks, reframing failure, and turning difficult situations around. 

Topics covered:

01:13 - Taylor Perry's introduction

02:30 - How he began his professional career

08:22 - Overcoming misconception in Scalp Micropigmentation

14:33- Common complications

17:21 - His choice of tools

20:28 - Knowing how to respect ethnic diversity requests

21:25 - A painful lesson learned

26:30 - Leading with never-been-done-before breakthroughs

28:06 - The changes he wants to see in the industry

31:21 - Advice for his younger self

32:13 - His thoughts about his failures

33:24 - Challenges of growing a brand versus growing a team

37:55 - If you are just starting your business

44:04 - Taylor's upcoming events, announcements, and where to find him

Key takeaways:

"People bashing me, people hating on me, other artists that were here before me, that would really hurt me. Because I wished good for everybody. But, I slowly learned "No it's because I'm successful. If you guys are not doing that, then I'm not making enough noise". So, ultimately learning that was actually a good sign that I am being successful and I'm getting up the ladder." - Taylor Perry

"Understand the cultural differences. You have a "brow daddy" style brow that is saturated, very dark hard lines, and then you have people who like softer natural-looking stuff and always talk trash about that style. But it's just a cultural difference. And there are so many people who love that style and don't like the other lighter style." - Taylor Perry

"The more I market to people who have no clue this even exists, the better for all of us. Somebody needs to do this. It doesn't matter who does them, as long as somebody does them, it's gonna make people aware of what I provide. The more people who market, the more people who (we) make aware that we exist, the better for all of us." - Taylor Perry 

What you will learn from this episode:

• Discover the secret to a long-lasting business partnership
• Know how to handle personality differences and how to use them as an asset in growing your business
• Tips for finding your perfect business partner that aligns with your work ethic, vision, and goal.

In this episode, we'll be exploring the power of partnerships in your beauty business. We'll also be discussing the benefits and potential pitfalls of each. As an entrepreneur, you might be tempted to go it alone, but there are countless benefits to collaborating with others. From tapping into new markets to sharing resources and expertise, partnerships can take your business to the next level. We'll be hearing from some experts in the field, Maddy Jean and Takia, who have successfully navigated a beauty business partnership. They will be sharing their insights and strategies for success.

We will also hear about their journey in teaching and product creation to expand their business. Oftentimes, it takes a team effort to bring an idea to life and to make it prosperous. 

Topics covered:

01:15 - Introduction of beauty bosses Maddy Jean and Takia

5:38 - The power of belief

9:38 - How the partnership began

15:47 - How to assign roles in partnership

21:30 - Tips that led them to an early success

26:09 - Discovery of their signature service and product

30:44 - How they posted challenging content and avoid being flagged on social media

32:15- Handle each other's differences

35:55 - Advice from Tikkia

38:38 - What Maddy wishes she knew sooner

46:52 - Upcoming projects

49:34 - What brings them joy

Key takeaways:

"In a partnership, it is a good idea to find each other's strength and play its role. And sometimes we cross paths like if the other is overwhelmed we can jump and say "Hey what do you need me to help with? How can I assist you?" and vice versa. And that's how we stay focused, and we stay aligned and we stay on the same page. You don't have to know everything but at least you got to know how, in case of absence we have an idea what to do." - Takia

"Our vision is always aligned. Even if we have different visions, we will talk about it. In that way, we stay aligned because we need each other's full force." - Maddy Jean

"I wasn't scared of what people thought of me. I was putting my work out there even though it was not what I thought was great. And I knew in order for me to make money I had to put my face out there, I had to get out there." - Maddy Jean

"So many of us when we're taking our new journey and we try new things in life and the fear that sets in. If you can accept the fact that fear is okay to have but be able to overcome it, you can do anything." - Takia

What you will learn from this episode:

• Discover the importance of community support when growing a beauty business
• Hear about how collaborations can propel your business further, faster
• Discover strategies for overcoming your anxiety and concentrating solely on your objective

In this episode, we have the pleasure of speaking with beauty boss Mo Hamil about the crucial role of community support and collaboration when growing a successful beauty business. 

In the beauty industry, it's not just about selling products or services, but about fostering relationships with your customers, other businesses, and influencers. Collaborating with other entrepreneurs and industry professionals can bring a wealth of benefits, including increased exposure, access to new customers, and valuable insights and expertise. Additionally, community support can be a significant source of inspiration, motivation, and encouragement, especially during challenging times. 

Mo's story is one of resilience, determination, inspiration, and the power of the human spirit. She overcame tremendous obstacles to rebuild her beauty business after a natural disaster and launched a completely new beauty business venture, LashBash. Mo's journey is a reminder that even when things seem impossible, there is always a way forward. 

We'll hear about Mrs. Hamil's experiences, and the lessons she's learned along the way. So, let's jump in, as we delve into the importance of community and collaboration in the beauty business world.

Topics Covered:

01:10 - Introduction of Beauty Boss Mo Hamil

04:24 - Mo's reluctance to begin new projects

6:10 - The significance of support

7:10 - What LashBash is all about

8:20 - Collabs to expand

12:50 - Upcoming events

15:26 - Challenges on the beauty business journey

18:00 - Being seen to boost your integrity

20:40 - What to do when you feel stuck

24:43 - Social media changes and advice

28:15 - The right connections to grow your business

Key takeaways:

"It takes you to the next level when you have those like-minded people with you. We get stuck in one room, we had nobody to communicate with, nobody to troubleshoot business with, to troubleshoot retention, nothing like that. So, you kinda feel stuck for a while because you don't have this relationship with those outside influences to be like "Dude it's okay.", "You got this!", "Try this." - Mo Hamil

"So many beauty businesses, like they have the skills, they have the customer service, they know it, but they're just afraid of showing up and you can't be the best kept secret. People need to see you to trust you to connect with you. It has to be your point of view, your perspective, your education." - April Meese

"Don't be afraid to put yourself out there. Reach out. With that simple message of "Hey girl! I've seen you and you're killing it! or "Hey! Welcome to the journey!". We should be all lifting each other up. They're just people. They're just like you and I. So the only way to get further is to put yourself out there." - Mo Hamil

What you will learn from this episode:

• Uncover the truth of how "going viral" affects your business 
• Discover social media content that gets attention
• Hear about the difficult challenges of growing and scaling a beauty business.

In this episode, we'll be discussing the phenomenon of a beauty business "going viral" on social media, what that means, and how it really affects your business.  

With the rise of social media platforms like Instagram, Facebook, and TikTok, beauty businesses have the potential to reach a wider audience than ever before. But what does it take to create content that resonates with viewers and inspires them to book appointments with your business?

Our special guest beauty business owner, Lisa Doll, will share her experiences of creating compelling content to build a strong online presence and how to leverage that momentum to attract more clients.

We'll also be diving into the hard lessons she learned when growing a successful beauty business.  

Topics covered:

01:09 - Introduction of Beauty Boss Lisa Doll

02:30 - Lisa's journey to permanent makeup

05:09 - Her first viral video on social media

6:00 - The awareness needed to get customers

9:50 - The stages of your business determine the goal

10:31 - The story of her second video that got a lot of views

17:52 - Tips from Lisa Doll on getting attention

21:05 - Lesson learned from the past disappointments

30:10 - Unseen impact of a business name

32:25 - Managing a team

41:42 - Setting boundaries for your employees

45:35 - Being comfortable with disappointments

Key takeaways:

"So many people don't make themselves known (on social media). (it might seem like prospective clients) don't like, they don't engage. But they're actually very engaged [They're aware of your posts]. Whether they liked it or not, or made any comments or sent any hearts, it doesn't matter. They saw it, they enjoyed it. Now we have something to talk about and connect over to kinda further build that relationship." - Lisa Doll

"My goals are very inflated. I'm very ambitious. So my goals even years ago were to get on stage, speak, industry leader, etc. So, me going viral, me getting lots of views, and me having a certain amount of followers may not give me so much extra money on hand, but it does impress "gatekeepers". Who then establishes my value based on those metrics that then give other opportunities, which then allow me to maybe expand my income or awareness." - Lisa Doll

"People want to find things to connect with you. They need to feel that they have a common ground with you or something in common. So that they can begin to like and trust you and start to see you as somebody that can work on them and feel like you have that connection." - April Meese

"People want to come up with great names that are clever but the audience doesn't know what it is. And if they don't know what you clearly do for them and how it benefits, they're gonna walk right past you." - April Meese