Personal Branding for Business

What is content marketing and what does it mean for your personal brand? In this episode content expert Catharina explains how content creation works and how you can create a simple but powerful content marketing strategy for your own brand. She also shares some great tips about rehumanizing brands and companies. Her tip? It takes time but it is worth it!

Find Catharina on LinkedIn here: https://www.linkedin.com/in/catharina-mensak/

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Combining family and work, it's hot topic. Especially since Covid. Should being a mom be part of your personal brand? And is it possible not to mention you have kids when present yourself online or is this almost impossible because it is such a large part of how you are? In this episode I speak with Celine Verhoef, owner of working mom platform Zakenmama, about the question I personally have as well. How should you build your personal brand when you are a working mom? 

You can connect with Celine Verhoef on LinkedIn https://www.linkedin.com/in/celine-verhoef-feenstra/

Follow her on Instagram: @zakenmama.nl 

Visit her website zakenmama.nl

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode Photographer Inge Thöne explains how important good pictures are for your personal brand. Inge believes pictures should show who you really are and should reflect your personality, to build the foundation for your brand. For more information about photography you can find and connect with Inge here: https://www.linkedin.com/in/ingethone --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode Cosmina explains why employer branding is important and how employers can really empower their teams to create powerful personal brands. We also take a look at the future of employer branding. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode I speak with personal branding coach and expert Caisha Sheikh. In this episode Caisha explains how personal branding works for introverts. Besides of this, she shares her own impressive journey and learns us why it is important not to compare yourself with others. If you want to connect with Caisha you can find her on LinkedIn: https://www.linkedin.com/in/caishasheikh --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In the first episode of season 4 I speak with a very special guest! Annika is video creator and helps entrepreneurs and business owners to tell their story and be visible with video content. So who else to ask all about video content for personal branding than Annika! In this episode she shares a lot of very useful tips from standing in front of a camera to creating a successful strategy. If you want to connect with Annika you can find here: https://www.linkedin.com/in/annika-hopstaken --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Influencer marketing, we know it for B2C brands but why is this such an opportunity for B2B brands and why do we not see it often (yet). In this episode I share my thoughts with you. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode I want to inspire you on what a LinkedIn strategy for a business owner or entrepreneur should look like. This strategy can include personal branding, organic and paid activities. All of these can work for you, because building trust around your business is what matters most. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode I explain how to generate leads with your personal brand. Small spoiler, there is no demand without brand! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Are you looking for successful LinkedIn campaigns? Than this episode is for you! In this episode I give you tips and tricks which you can implement right away to increase the results of your LinkedIn campaigns. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app