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Behind the Data
by Euromonitor InternationalBehind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. We talk to some of the brightest minds in the market research field today to talk about their experiences - from the weirdest things ever researched to future innovations in the industry.
Copyright: All content copyright 2023 Euromonitor International
Episodes
Episode 19: All About Cannabis
34m · PublishedCannabis is a historically polarizing topic, but legislation legalising the use of cannabis products is being passed on a global level at unprecedented levels. Join Euromonitor International's cannabis experts, Shane MacGuill and Spiros Malandrakis as they discuss how they research the cannabis industry, explore innovations in the industry and peer into some of the most interesting products they've come across.
Episode 18: Implications for an Ageing Global Population
19m · PublishedIn 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this episode, we talk to Lan Ha, Population Senior Consultant, about the business implications of an ageing global population, including marketing to the so called "silver" consumer.
Episode 17: 2020 Global Consumer Trends
59m · PublishedGina Westbrook and Alison Angus return to discuss the Global Consumer Trends for 2020. This year's trends focus on consumer's desire for fast travel and communication, but also to slow down and focus on mental health and well being. Following the release of the report on January 2020, these trends have been redefined in light of the coronavirus outbreak. Gina and Ali give insight into how each trend has been impacted by COVID-19.
Episode 16: The Sponsorship of Sports
25m · PublishedSports: love them or hate them, they're a huge part of the daily lives of many consumers. However, is the game enough for people in this day and age? Join us as we talk to Sports Industry Manager Alan Rownan about the evolution of sporting events and how sponsors are teaming up with leagues and teams to create content across a spectrum of platforms.
Episode 15: Strategic vs. Tactical Research
26m · PublishedWe live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand when it makes sense to think big picture, when to take advantage of real-time data and how these different approaches complement each other.
Episode 14: 2019 Global Consumer Trends
34m · PublishedThe consumer landscape is changing. Empowered consumers are pushing brands to embrace their values, connected consumers are finding the joy in disconnecting and older consumers want to feel and be treated as younger. Alison Angus and Gina Westbrook share how consumer behavior is evolving and identify the top global consumer trends that will impact businesses in 2019.
Episode 13: Future of the Meal
28m · PublishedThree square meals a day is a trend quickly fading. We’re seeing a shift in how food and drinks are sold and in the way people eat. Prepared, on-the-go food options are increasing in popularity along with meal delivery services. Michael Schaefer returns to discuss these trends and how brands can stay competitive.
Episode 12: Future of the Home
33m · PublishedHome can encompass a physical space -- but what about the people living in it? Households today look very different than 20 years ago, requiring a shift in marketing methods and targeting strategies. From older generations living alone to couples having fewer children, Pavel Marceux explores how these new age living trends impact the home.
Episode 11: Breaking Down Brexit
23m · PublishedThe news around Brexit is constantly changing. Votes, referendums and policies are being shaped and discussed on what seems like a daily basis. Media Eghbal and Daniel Solomon from Euromonitor's Economies and Consumers team join us to discuss where we are in the Brexit timeline and possible outcomes for businesses and the global economy.
Episode 10: A Hot Cup of Data
27m · PublishedBehind the Data has 19 episodes in total of non- explicit content. Total playtime is 9:07:55. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 12th, 2024 06:41.