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College of Influence

by Kyle Hjelmeseth

Welcome to the College of Influence podcast, your personal resource and guide for all important business lessons on becoming the most successful, most lucrative influencer you can be! Created by business managers, talent agents, press gurus, and digital marketing experts, College of Influence is here to help you take control of your career as a digital influencer.

Episodes

Fashion, Influence and Cultural Revolution with @nycxclothes

1h 12m · Published 28 Jul 09:00

Shelcy and Christy Joseph are a fashionable and stylish duo behind NYCxClothes. Born in Haiti but now locals of New York, they created a fashion and lifestyle platform turned into a community that encourages women from all cultures to live up to their full potentials and to believe in their dreams. The vibrant duo brings everything they touch to life and generate content with flawless aesthetics, turning their account into instant fashion goals.

Recently, we sat down with Shelcy Joseph to discuss her perspective as a rising star influencer, a creative force during the COVID-19 pandemic, and a strong voice for diversity, equity and inclusion across the influencer industry. Quotations have been edited for clarity.  

Guest: Shelcy Joseph

  • instagram.com/nycxclothes
  • Blog: link 
  • Dear Brands: link

For the access to our learning community and lessons our favorite College of Influence interviews and more, sign up at collegeofinfluence.com ]

Fashion, Influence and Cultural Revolution with @nycxclothes

1h 12m · Published 28 Jul 09:00

Shelcy and Christy Joseph are a fashionable and stylish duo behind NYCxClothes. Born in Haiti but now locals of New York, they created a fashion and lifestyle platform turned into a community that encourages women from all cultures to live up to their full potentials and to believe in their dreams. The vibrant duo brings everything they touch to life and generate content with flawless aesthetics, turning their account into instant fashion goals.

Recently, we sat down with Shelcy Joseph to discuss her perspective as a rising star influencer, a creative force during the COVID-19 pandemic, and a strong voice for diversity, equity and inclusion across the influencer industry. Quotations have been edited for clarity.  

Guest: Shelcy Joseph

  • instagram.com/nycxclothes
  • Blog: link 
  • Dear Brands: link

For the access to our learning community and lessons our favorite College of Influence interviews and more, sign up at collegeofinfluence.com ]

Influence during COVID-19, with @chloetessmiller

48m · Published 15 Jul 09:00

University of Southern California student and micro-influencer Chloe Miller is known for her beauty and fashion content. However, since the global coronavirus pandemic hit earlier this year, Chloe has branched outside her niche to advocate for social distancing and the importance of keeping one another safe.

This mixing of desperate content might scare some influencers, but Chloe believes her willingness to break molds makes her unique—and she hopes more influencers follow suit.

Recently, we sat down with Chloe (@chloetessmiller) to discuss her experiences as both a college student and micro-influencer during the COVID-19 pandemic.

Guest: Chloe Miller

  • Instagram: instagram.com/chloetessmiller/
  • Blog: https://bychloetess.com/
  • COI Interview: < link >

[ For the access to our learning community and lessons our favorite College of Influence interviews and more, sign up at collegeofinfluence.com ]

Your Unique Value, with Cole Zucker of Hey Hero

49m · Published 20 May 09:00

In 2007, Cole Zucker made what might have seemed like a risky decision. After graduating college, he purchased a one-way ticket to Shanghai, China, checked into a hostel, and started searching for work.  

This life-altering experience eventually led to Cole co-founding Green Creative, a multi-million dollar commercial LED lighting company. He’s since exited Green Creative and started Hey Hero, a platform that enables influencers to offer personalized, expert advice to their followers.

In the latest episode of College of Influence’s podcast, we talked with Cole about how he started Green Creative, lessons he discovered along the way, and how influencers can benefit from his learnings.

Guest: Cole Zucker

  • More on Cole Zucker: https://fortune.com/2018/04/22/cole-zucker-green-creative-lighting/
  • LinkedIn: https://www.linkedin.com/in/colezucker/
  • Sign up to join Hey Hero: https://heyhero.co/

[ For the access to our learning community and lessons our favorite College of Influence interviews and more, sign up at collegeofinfluence.com ]

Your Unique Value, with Cole Zucker of Hey Hero

49m · Published 20 May 09:00

In 2007, Cole Zucker made what might have seemed like a risky decision. After graduating college, he purchased a one-way ticket to Shanghai, China, checked into a hostel, and started searching for work.  

This life-altering experience eventually led to Cole co-founding Green Creative, a multi-million dollar commercial LED lighting company. He’s since exited Green Creative and started Hey Hero, a platform that enables influencers to offer personalized, expert advice to their followers.

In the latest episode of College of Influence’s podcast, we talked with Cole about how he started Green Creative, lessons he discovered along the way, and how influencers can benefit from his learnings.

Guest: Cole Zucker

  • More on Cole Zucker: https://fortune.com/2018/04/22/cole-zucker-green-creative-lighting/
  • LinkedIn: https://www.linkedin.com/in/colezucker/
  • Sign up to join Hey Hero: https://heyhero.co/

[ For the access to our learning community and lessons our favorite College of Influence interviews and more, sign up at collegeofinfluence.com ]

Reshaping Identity under COVID-19, with @marwaatik

51m · Published 13 May 14:11

The podcast returns for our second semester, at a turning point in history. In this episode Kyle talks with Marwa Atik, influencer and entrepreneur on the topic of identity at the onset of the COVID-19 pandemic.  

As of the podcasts' posting date most of the United States is still under shelter in place orders, and recommendations to wear personal protective equipment, like masks, to prevent the spread of COVID-19. Masks, in particular, have the effect of covering one’s identity, something that is such a driving force in American culture. As a hijab wearing Muslim-American woman, and founder of Vela Scarves, Marwa gives her insight into what we can learn about identity from covered Muslims, embracing a part of our new normal that has been the “normal” for many Muslims throughout the world for centuries.

Listen to the College of Influence episode to hear all of Marwa’s personal story about her decision to wear the hijab, how identity isn’t solely tied to appearance, and her thoughtful tips for embracing the mask.

Note: This interview includes the express views of Marwa Atik, speaking from her personal experiences. The host and guest are not intending a comparison of PPE masks to the hijab, or any other traditional covering, however we are finding a shared perspective and food for thought moment.

Guest: Marwa Atik

  • Blog: marwaatik.com
  • Instagram: instagram.com/marwaatik
  • Vela Scarves: velascarves.com 

[ For the access to our learning community and lessons our favorite College of Influence interviews and more, sign up at collegeofinfluence.com ]

#nofilter - Instagram Polices Alter Imagery (with Anna Stern, @collectivelyinc)

9m · Published 24 Jan 10:00
Taking this week's pop quiz is the Director of Community at Collectively, Anna Stern. Anna tackles Instagram's recent headline making choice to remove some digitally altered photos from the app, which is affecting influencers who...you guessed it, use tools like Photoshop to edit their imagery.
 
According to Facebook / Instagram, this is part of their effort to curb fake news (amongst other things), but...what do you think? Do you care? Does it really matter?

As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent.

Reference Articles:
https://www.techradar.com/news/instagram-is-policing-photoshopped-images-to-curb-the-spread-of-fake-news

Guest: Anna Stern
collectivelyinc.com
linkedin: https://www.linkedin.com/in/anna-stern-58364036/

Share this episode with your followers, and visit collegeofinfluence.com to sound off on the subject in the comments!

How to Get Picked for Influencer Programs (with Anna Stern of @collectivelyinc)

57m · Published 21 Jan 10:00
In our Fall / Winter semester finale, Kyle talks with Anna Stern of Collectively to discuss something we all what to know—what agencies are looking for when matching influencers with brands.
 
As Director of the Community team at Collectively, a full-service strategy agency that specializes in influencer marketing, Anna’s expertise in the field spans to the early days of the industry—when most campaigns included long-form blog content and a tweet. Today, she helps advocate, support, and provide structure for Collectively’s network of over 20,000 influencers ranging from fashion bloggers to Twitch gamers.
 
Listen to the College of Influence episode to hear all of Anna’s tips for making yourself more marketable. 

Guest: Anna Stern
  • collectivelyinc.com
  • Instagram: instagram.com/collectivelyinc
  • Sign-up for the Collectively Influencer Community: https://collectivelyinc.com/influencers/apply

[For the best lessons from our favorite College of Influence interviews and more, sign up at collegeofinfluence.com]

POP QUIZ! Did TikTok Kill Instagram? (with @bobbybilina)

8m · Published 17 Jan 10:00
Taking this week's pop quiz is our master of sales, Bobby Bilina from talent management group, God & Beauty. Bobby discusses TikTok's huge surge in 2019, overtaking Instagram in number of monthly active users. Instagram is coming out with their own app, called Reels, in response. So...is it too late to fight the tide? Is everyone TikTok'ing? Or just like an alarm clock, is time winding down on the app's popularity, because with Reels on it's heels as Bobby put it, "WHY LEAVE THE APP!?"
 
Do you care? Does it really matter?

As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent.

Reference Articles:
https://www.newsweek.com/instagram-reels-competes-tiktok-1472701

Guest: Bobby Bilina
godandbeauty.com
https://www.linkedin.com/in/bobby-bilina-2804924b/

Share this episode with your followers, and visit collegeofinfluence.com to sound off on the subject in the comments!

POP QUIZ! Did TikTok Kill Instagram? (with @bobbybilina)

8m · Published 17 Jan 10:00
Taking this week's pop quiz is our master of sales, Bobby Bilina from talent management group, God & Beauty. Bobby discusses TikTok's huge surge in 2019, overtaking Instagram in number of monthly active users. Instagram is coming out with their own app, called Reels, in response. So...is it too late to fight the tide? Is everyone TikTok'ing? Or just like an alarm clock, is time winding down on the app's popularity, because with Reels on it's heels as Bobby put it, "WHY LEAVE THE APP!?"
 
Do you care? Does it really matter?

As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent.

Reference Articles:
https://www.newsweek.com/instagram-reels-competes-tiktok-1472701

Guest: Bobby Bilina
godandbeauty.com
https://www.linkedin.com/in/bobby-bilina-2804924b/

Share this episode with your followers, and visit collegeofinfluence.com to sound off on the subject in the comments!

College of Influence has 60 episodes in total of non- explicit content. Total playtime is 41:47:26. The language of the podcast is English. This podcast has been added on August 21st 2022. It might contain more episodes than the ones shown here. It was last updated on March 25th, 2024 18:42.

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