College of Influence

For many people, when they hear the term "sales" they immediately have a bad reaction: fake smiles, aggressive tactics, and over-exaggerated promises. For Bobby Bilina, God & Beauty’s Director of Sales and co-host of the College of Influence podcast, sales is actually all about taking care of people—and that’s the differentiator in what makes him great at landing deals for his influencer clients.

In the latest episode of the College of Influence podcast, Bobby and Kyle discuss the many ins-and-outs of negotiating and key strategies to finding success with it as an influencer.

For all of Bobby's insight into setting up negotiations for successfully landing program after program listen in!

Guest: Bobby Bilina
godandbeauty.com
linkedin.com/in/bobby-bilina-2804924b/

[For the best lessons from our favorite College of Influence interviews and more, sign up at collegeofinfluence.com]

Taking this week's pop quiz is creative visionary illustrator Amber Day (check her designs on collegeofinfluence.com!). Amber discusses the effect that augmented reality (AR) could have when built into the most dominant social media platform of the moment, Instagram.

Essentially Instagram is building filters, in collaboration with fashion designers, to make their clothing come to life on screen. Are we inherently going to be pushed to spend more time on our devices than we already do?!

Do you care? Does it really matter?

As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent.

Reference Articles:
AR filters for clothing come to Instagram
Chanel Opens Holiday Ski Lodge In String Of Experiential Events

Guest: Amber Day
heyamberday.com
Instagram: instagram.com/amberdaymakesstuff

Share this episode with your followers, and visit collegeofinfluence.com to sound off on the subject in the comments!

In the latest episode of College of Influence we get into the nature of creativity with illustrator and curious creative Amber Day.

Amber is the designer behind all of the incredible illustration on the College of Influence website, but her story spans many years (and continents) in the pursuit of artistic freedom. From Chanel to Nordstrom, the Guardian UK to the Washington Post...brands, newspapers, dining destinations and more...Amber's work has truly been featured worldwide.

Listen in as Amber breaks down her process and how living the biggest life outside the grid can help make the content you bring to your community bigger and more beautiful.

For all of Amber's insight into the nature of creative work, check out the full episode.

Guest: Amber Day
www.heyamberday.com

[For the best lessons from our favorite College of Influence interviews and more, sign up at collegeofinfluence.com]

• Podcast Network: curiousaud.io/
• Instagram: instagram.com/ari.andersen/
• Millennials Don't Suck: millennialsdontsuck.com/

Share this episode with your followers, and visit collegeofinfluence.com to sound off on the subject in the comments!

In the latest episode of the College of Influence’s own podcast, we dive into what it takes to have a successful podcast with Ari Anderson, podcast producer and co-founder of Curious Audio.

After starting his career as an international policy consultant, Ari decided to start his own podcast with a friend called Millennials Don’t Suck, which set out as a side project to disprove the prevailing assumption that millennials are lazy and narcissistic. One hundred episodes and hundreds of thousands of downloads later, Ari’s moved into podcasting full-time and helps interested parties (including College of Influence!) find their voice and launch their own programming.

For all of Ari’s wise words, check out the full episode, but here’s what he had to say about what you should consider before diving into podcasting headfirst.

Guest: Ari Andersen
Podcast Network: curiousaud.io/
Instagram: instagram.com/ari.andersen/
Millennials Don't Suck: millennialsdontsuck.com/

[For the best lessons from our favorite College of Influence interviews and more, sign up at collegeofinfluence.com]

• Inside the Complicated World of the Instagram Traveler
• Podcast: Is Instagram Ruining Travel (with @prettylittlefawn)

Guest: David Hoffmann

• YouTube: youtube.com/user/davidsbeenhere
• Instagram: instagram.com/davidsbeenhere
• blog: davidsbeenhere.com

It’s hard to look at the job David Hoffmann has created for himself and not feel incredibly jealous—after all, he’s a professional tourist, sharing new places, foods, and experiences with his hundreds of thousands of followers each day. But even though he’s known today or his worldwide antics, that wasn’t always the case.

In the latest episode of College of Influence’s podcast, David shares how his passion for travel was ignited, how he grew a steady revenue stream on YouTube, and how his content creation process has evolved alongside his platforms.

Are you looking to diversify your revenue streams on social? Do you want build a presence for yourself on YouTube? With over 450,000 subscribers, David has some secrets to share.

Guest: David Hoffmann
YouTube: youtube.com/user/davidsbeenhere
Instagram: instagram.com/davidsbeenhere
Blog: davidsbeenhere.com

[For the best lessons from our favorite College of Influence interviews and more, sign up at collegeofinfluence.com]

Taking this week's pop quiz is Bobby Bilina, Director of Sales at God & Beauty, the leading influencer management firm. Bobby goes in on the topic of bullying, and off on Instagram's newer feature that allows users to restrict comments. The main drive behind this feature is to give users a weapon to fight back against bullying, although passively, by making the comment only seen by the user who left the comment...instead of by everyone.

Do you care? Does it really matter?

As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent.

Reference Articles:
Instagram Now Lets You Control Your Bully's Comments
Cyberbullying experts react to Instagram's new anti-bullying Restrict feature

Share this episode with your followers, and visit collegeofinfluence.com to sound off on the subject in the comments!

Guest: Bobby Bilina
godandbeauty.com
linkedin.com/in/bobby-bilina-2804924b

For more helpful resources like today’s episode, visit collegeofinfluence.com.

You want to work with a dream brand as a partner, but how do you start that conversation, and get a gig? How to land a deal is really driven by ROI, or Return on Investment, and how you explain ROI to companies you want to develop a business relationship with.

In the latest episode of the College of Influence podcast, the master guru of business development, Bobby Bilina (Director of Sales for talent firm God & Beauty) breaks down what every business wants to hear...where their money is going, and how they're going to make their investment in a partnership with you back, and then some. Learn the right type of language to land that deal!

Guest: Bobby Bilina

• godandbeauty.com
• linkedin.com/in/bobby-bilina-2804924b

[For the best lessons from our favorite College of Influence interviews and more, sign up at collegeofinfluence.com]

Taking this week's pop quiz is Courtney Halverson of blog Pretty Little Fawn, on the topic of influencers RUINING travel for everyone else. When an influencer shares their travel adventure on social does it make it less likely someone will go to that destination, simply because they've seen all the interesting points now thanks to the influencer? When someone travels based on an influencer's recommendation will they be disappointed if they can't get the same type of photo they saw the influencer post? Does it really matter?

As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent.

• Reference Articles: 
  Have Instagram Influencers Ruined Travel For An Entire Generation?
• This Instagram Influencer Asks Strangers to Kiss Her in Front of Famous Landmarks
• A pilot and Instagram influencer with 500000 followers shares her 8 best travel tips