College of Influence

Growing up, Courtney Halverson’s parents kept a tight lid on her access to the Internet, but as her acting career began to take off, it was important for her to grow an online presence. From there, she dug deeper into the social media world to find the good, the bad, and the ugly. 

In the latest episode of the College of Influence podcast, the LA blogger and actress shares her journey from navigating the world of auditions as a teenager to becoming a masterful content creator, and teaches how to build lasting relationships (friendships) with brand partners.

Guest: Courtney Halverson

• blog: prettylittlefawn.com
• instagram.com/prettylittlefawn
• latest collection: https://bymilaner.com/pages/pretty-little-fawn

[For the best lessons from our favorite College of Influence interviews and more, sign up at collegeofinfluence.com]

Taking this week's pop quiz is Jason Brooks, Esq. of AltView Law Group, on the topic of Instagram removing the Following tab. The feature was controversial as it let you see what content was being liked by others on the platform, leading to plenty of relationship fights for obvious reasons. Did you enjoy seeing what others were interacting with on the platform? Did the feature cause you any personal headaches? Do you care?

As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent.

Startling fact: 70-80% of influencer talent out at large are not represented by legal counsel or a talent manager, those who can help protect the influencers’ interest during contract negotiation. In the latest episode of College of Influence’s podcast business and entertainment lawyer Jason Brooks, ESQ,. of Altview Law Group, breaks down the big things to look out for in each influencer campaign contract, and why.

This is some of the most important listening you can do, especially if you’re an independent influencer! Jason's help in the arena of contracts formed the basis of what we’ve created at College of Influence, so far as dedicating an entire area of the site to the topic.

Guest: Jason Brooks, ESQ.

• http://altviewlawgroup.com/
• https://lawyers.justia.com/lawyer/jason-brooks-853524
• https://www.linkedin.com/in/jasonwbrooks/

[For the best lessons from our favorite College of Influence interviews and more, sign up at collegeofinfluence.com]

Taking this week’s College of Influence Pop Quiz is Tommy Lei of MYBELONGING.

YouTube gets fined by the FCC to the tune of $170M for allowing for sponsored content targeting kids to influence watching habits of children without having more rules in place to protect kids from advertising. This ruling may have a domino effect that uppends what everyone is posting, in terms of sponsored content. Do you think more disclosure rules are necessary, or will they hurt your business? Do you care?

As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent.

Share this episode with your followers, and visit collegeofinfluence.com to sound off on the subject in the comments!

Resources:
Google Fined $170M; Will YouTube Creators Pay the Ultimate Price?
Complaint filed against a popular toy channel on YouTube could lead to big ad changes 

Guest: Tommy Lei starred in our recent episode, Staying True to Your Vision. His story is singular, powerful, and full of quotable wisdom…a true must listen! More on Tommy Lei, founder of MYBELONGING:
Tommy's blog, mybelonging.com
Tommy's Instagram account: instagram.com/mybelonging

Before becoming the force behind MYBELONGING, blogger and styleteller Tommy Lei was a self-described “exhausted publicist." Now Tommy has worked with traveled the world on behalf of a luxury portfolio of clientele.

In the latest episode of College of Influence’s podcast, Tommy delves into the full story behind his brand—from how he reconciled his intersectional identity with his conservative Chinese upbringing, to how his unique sense of style, once seen as a risk by many brands, remains his strongest asset today. 

Guest: Tommy Lei

• www.mybelonging.com
• instagram.com/mybelonging

[For the best lessons from our favorite College of Influence interviews and more, sign up at collegeofinfluence.com]

Taking this week’s College of Influence Pop Quiz is Stephanie Liu Hjelmeseth of Honey & Silk.

With Instagram’s plan to hide likes rolling out in various countries around the world we ask the question, as an influencer will Instagram hiding likes help or hurt your business? Do you care?

As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent.

Share this episode with your followers, and visit collegeofinfluence.com to sound off on the subject in the comments!

Resources:

• Nicki Minaj Says She Won't Post On Instagram Anymore After They Remove Likes

• Here's what your Instagram posts will look like without 'likes'

• Will Instagram’s Plan to Hide Likes Hurt Your Business?

Guest: Stephanie Liu Hjelmeseth was a guest on our recent episode, Evolving Your Personal Brand through Life Changes. Her story is moving, deep, and insightful…a true must listen! More on Stephanie Liu Hjelmeseth, founder of Honey & Silk.

• Stephanie's blog, honeynsilk.com

• Stephanie's Instagram account: instagram.com/honeynsilk

Taking this week’s College of Influence Pop Quiz is Stephanie Liu Hjelmeseth of Honey & Silk.

With Instagram’s plan to hide likes rolling out in various countries around the world we ask the question, as an influencer will Instagram hiding likes help or hurt your business? Do you care?

As with all pop quizzes we take a current event in the world of social media, dissect a recent article, and let the guest weigh in on the subject — good, bad or indifferent.

Share this episode with your followers, and visit collegeofinfluence.com to sound off on the subject in the comments!

Resources:

• Nicki Minaj Says She Won't Post On Instagram Anymore After They Remove Likes

• Here's what your Instagram posts will look like without 'likes'

• Will Instagram’s Plan to Hide Likes Hurt Your Business?

Guest: Stephanie Liu Hjelmeseth was a guest on our recent episode, Evolving Your Personal Brand through Life Changes. Her story is moving, deep, and insightful…a true must listen! More on Stephanie Liu Hjelmeseth, founder of Honey & Silk.

• Stephanie's blog, honeynsilk.com

• Stephanie's Instagram account: instagram.com/honeynsilk

With a one year old tyke on her hip, Stephanie Liu Hjelmeseth of Honey & Silk shoots for top lifestyle and luxury brands around the globe. From Chanel to Kim Kardashian West’s new line, brands clamor for her effortless and yet elevated appeal.

This week, we learn how to evolve your brand through life's many changes, and get comfortable with your community of followers changing over time.

Guest: Stephanie Liu Hjelmeseth

• www.honeynsilk.com
• instagram.com/honeynsilk

[For the best lessons from our favorite College of Influence interviews and more, sign up at collegeofinfluence.com]

Welcome to the College of Influence podcast, your personal resource and guide for all important business lessons on becoming the most successful, most lucrative influencer you can be! Created by business managers, talent agents, press gurus, and digital marketing experts, College of Influence is here to help you take control of your career as a digital influencer.

For more information, resources and our influencer focused curriculum: www.collegeofinfluence.com

Voices in this trailer belong to:

• instagram.com/kylehjelmeseth
• instagram.com/honeynsilk
• instagram.com/mybelonging
• instagram.com/prettylittlefawn
• instagram.com/bobbybilina
• Jason Brooks, ESQ of altviewlawgroup.com

Welcome to the College of Influence podcast, your personal resource and guide for all important business lessons on becoming the most successful, most lucrative influencer you can be! Created by business managers, talent agents, press gurus, and digital marketing experts, College of Influence is here to help you take control of your career as a digital influencer.

For more information, resources and our influencer focused curriculum: www.collegeofinfluence.com

Voices in this trailer belong to:

• instagram.com/kylehjelmeseth
• instagram.com/honeynsilk
• instagram.com/mybelonging
• instagram.com/prettylittlefawn
• instagram.com/bobbybilina
• Jason Brooks, ESQ of altviewlawgroup.com