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Audio Leads
by Rumble StudioAudio is quickly taking the marketing world by storm. Branded podcasts, social audio, microcasts and more. However, finding the right audio marketing strategy to grow your business can be a challenge. Listen to our conversations with brands and experts, as we explore the best strategies, tools and techniques for using audio to grow our business, and yours. Brought to you by Rumble Studio.
Copyright: 2023 Rumble Studio
Episodes
#14: Get Yourself on a Podcast and Get Your Voice Heard - Trent Anderson, Podchaser - E14
16m · PublishedAre you promoting a certain product or service? Developing your personal brand? Starting your own podcast? Then being a guest on a podcast is a must. To the listener, it’s important for them to hear you talk, they see you differently. Different means more important and an expert in your field. This episode is all about how to get your voice heard as a podcast guest.
Trent is head of publisher partnerships at the world’s most comprehensive podcast database, Podchaser. As part of their service, they’ll find you podcasts that fit you best, gather information on them, and help you in writing a personalized pitch for you.
He shares with us some useful insights into how people can boost their chances of getting invited into podcasts and share their unique messages and point of views with new audiences. Don’t miss it out!
Highlights
- Guest podcasting seen as a marketing tool
- Become valuable with a unique Point of View (POV)
- The 7 key features of crafting your POV
- An alternative to increase your guest appearances
Links from the show
- Podchaser Website
- Podchaser LinkedIn
- Trent Anderson LinkedIn
- Trent Anderson twitter
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#13: Why Newsletters Are Important for Podcasts - Arielle Nissenblatt, SquadCast - E13
17m · PublishedArielle Nissenblatt is a newsletter expert and SquadCast’s community manager. SquadCast is a user-friendly web application that provides excellent audio quality for remote recording. As a community manager, Arielle has a lot of responsibilities that directly relate to SquadCast’s image to its customers, as well as to its employees.
Creating and maintaining a community is a very important and interactive job that every business prioritizes. Podcasters should also look into this process in order to gain a loyal and engaged audience.
Highlights
- Importance of a community manager
- Social media and an engaged audience
- How to find new shows through newsletters
- Curators and writers: the press of the podcast space
- Newsletter worry: being sent to spam or be reported
- How to keep your subscribers interested in your newsletter content
- Best newsletters to subscribe to in the podcast space
- Difference between newsletters and promotional emails
Links from the show
- EarBuds Podcast Collective
- Arielle Nissenblatt website
- Arielle Nissenblatt linkedin
- Arielle Nissenblatt twitter
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- Spotify
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- Audio Leads Newsletter
- Rumble Studio Blog
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- Email: [email protected]
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#12: Audio Branding: How and Why - Part 2 - Jodi Krangle - E12
15m · PublishedSound is powerful and influences us in many different ways within our lives. Jodi Krangle is a voice actor, singer, solopreneur, podcaster and media geek. She has worked with clients from major brands worldwide, including Dell, GE & Kraft.
She'll tell us more about who she is, her podcast “Audio Branding: the hidden gem of marketing”, and why sonic branding can be so influential.
Highlights
- Importance of the pre-interview with guests
- Branded podcast process till release
- Tips and tools in your production process
- Challenges and mistakes in podcasting
- Text To Speech (TTS)
- Voice cloning for narration
Links from the show
- Audio Branding podcast
- Jody Krangle website
- Jodi Krangle linkedin
- Jodi Krangle twitter
- BeyondWords
- The Open Voice Network
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- Audio Leads Newsletter
- Rumble Studio Blog
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- Email: [email protected]
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#11: Audio Branding: How and Why - Part 1 - Jodi Krangle - E11
16m · PublishedSound is powerful and influences us in many different ways within our lives. Jodi Krangle is a voice actor, singer, solopreneur, podcaster and media geek. She has worked with clients from major brands worldwide, including Dell, GE & Kraft.
She'll tell us more about who she is, her podcast “Audio Branding: the hidden gem of marketing”, and why sonic branding can be so influential.
Highlights
- Audio branding has to become a priority for brands, “an audience will forgive bad video, they won’t forgive bad sound.”
- From a life coach to being an authority in audio branding: all through podcasting
- Tips for launching your podcast: audience, process, cost, choose your topic…
- Advantages of podcasting and sound design
Links from the show
- Audio Branding podcast
- Jody Krangle website
- Jodi Krangle linkedin
- Jodi Krangle twitter
- BeyondWords
- The Open Voice Network
- Rumble Studio - Create your free account!
Subscribe for free
- Apple Podcasts
- Google Podcasts
- Spotify
Stay up to date
- Audio Leads Newsletter
- Rumble Studio Blog
Follow us on social media
- Email: [email protected]
See omnystudio.com/listener for privacy information.
#10: The Fiction Format in Podcasting - Laurent Brouat, L’apprenti - E10
9m · PublishedFiction is all about creating stories, portraying people, events, or places in ways that are imaginary, or at least not strictly based on fact. All creations come from ideas. So then, how to turn your idea into reality, and launch your story?
Laurent Brouat is a former business owner, and one day he decided to change paths and do something different. In January 2021, he launched the podcast “L’apprenti” - The Apprentice. One year later, thousands of people listened to it, for a reason: an innovative podcasting format. Yes, you guessed it, the fiction format.
Highlights
- Launching a fiction format podcast
- Tools to produce a fiction format
- The importance of sound design for an immersive narration
- Learning how to set your voice when you are not a voice actor
- How to engage your audience with entrepreneurial stories
Links from the show
- L'apprenti - Inspire Média
- Laurent Brouat LinkedIn
- https://inspire-media.fr/podcast/comment-xavier-niel-est-devenu-riche-de-la-prison-a-free-ep-01/
- Comment Xavier Niel est devenu riche ? De la prison à Free – Ep 01
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- Audio Leads Newsletter
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- Email: [email protected]
See omnystudio.com/listener for privacy information.
#9: Branded Podcast Tips from the #1 Agency in France - Chloé Tavitian, HRCLS - E9
13m · PublishedChloé Tavitian is head of Audio Narrative at HRCLS, the number one podcast agency in France. HRCLS is also part of Havas, one of the largest communication groups in the world. HRCLS produces high-end podcasts and works with big brands like LVMH, VINCI, Orange, etc.
From luxury brands to retail and B2B companies, Chloé will share her knowledge and experience, highlighting the crucial steps you should never skip when producing a branded podcast, all from an agency perspective!
As she says, from the start of the production process till the end, never let go of your communication strategy for your podcast outreach.
“Tell the whole world that you have released your podcast”.
Highlights
- Podcast is a marathon, not a sprint!
- How to make your podcast “famous”.
- The mistake: skipping the “why?” question with the clients. Why are they doing a podcast?
- Audio is on the rise with new formats emerging.
- How to produce a branded documentary podcast with over 100,000 listens in less than 6 months (can be found on Apple podcast: “Réparer les violences”)
Links from the show
- Réparer les violences
- HRCLS
- Chloé Tavitian linkedin
- Rumble Studio - Create your free account!
Subscribe for free
- Apple Podcasts
- Google Podcasts
- Spotify
Stay up to date
- Audio Leads Newsletter
- Rumble Studio Blog
Follow us on social media
- Email: [email protected]
See omnystudio.com/listener for privacy information.
#8: Ads on Podcasts, How Do They Work? - Benjamin Masse, Triton Digital - E8
10m · PublishedListeners: Have you already heard ads on podcasts?
Brands: Have you considered putting ads on your podcast and studying the engagement it can create with your audience?
How does it work?
Audio ads are using AI technologies and real-time bidding to gather data and analyze the audience's behavior while online. This data provides a real-time campaign optimized for their tastes and preferences. Still, technologies need to evolve to provide more reliable data for brands.
Our guest, Benjamin Masse, is in charge of Product Strategy and Market Development at Triton Digital (formerly Triton Media Group), a digital audio technology and advertising company based in Los Angeles.
Benjamin has a deep understanding of online media and its impact on society.
As an accomplished musician, he also fully appreciates the growing importance of interactions between business, technology and culture.
Highlights
- Benefits of ads in podcasts
- The relationship between ads and podcast type, audience and purpose
- Difference between ads on podcasts, programmatic audio and radio advertising
- Which technologies enable live and on-demand publishers to grow audience and revenue globally
- AI technologies and real-time bidding to gather data and analyze the audience's behavior while online
Links from the show
- TRITON
- B. Masse Linkedin
- B. Masse Twitter
- Rumble Studio - Create your free account!
Subscribe for free
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- Google Podcasts
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Stay up to date
- Audio Leads Newsletter
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- Email: [email protected]
See omnystudio.com/listener for privacy information.
#7: The Podcasting Journey of a Business School - Lara Vogel & Emily Olyarchuk, ESCP - E7
13m · PublishedESCP is one of the leading business schools in Europe. ESCP launched its first podcast “Her Voice” in April 2021 and its second one “We All Make Mistakes” very recently.
You will discover why and how they integrated podcasts into their communication strategy. What are the main challenges they faced at the beginning, and how did they get to tell stories about female leaders? Finally, you will listen to how podcasts are providing additional meaning to the school business.
ESCP has a media platform called “The Choice” which reflects the European and international footprint of the school. Their podcasts are part of a global communication strategy around this media.
Our guests, Lara Vogel digital communication manager and Emily Olyarchuk brand content manager for ESCP will share their knowledge on how podcasts and voices can be highly inspiring when it gets to business. But beware, launching a podcast cannot be improvised overnight!
Highlights
- Choice of guest and topic for each episode: what’s the process?
- Guest schedule: how to anticipate
- Quality consistency: how to handle it
- Outsourcing part of the production process: cost to quality ratio
- Growing their podcast community
Links from the show
- The Choice podcasts
- Lara Vogel LinkedIn
- Emily Olyarchuk LinkedIn
- Rumble Studio - Create your free account!
Subscribe for free
- Apple Podcasts
- Google Podcasts
- Spotify
Stay up to date
- Audio Leads Newsletter
- Rumble Studio Blog
Follow us on social media
- Email: [email protected]
See omnystudio.com/listener for privacy information.
#6: What we've learned so far - The Growth Team, Rumble Studio - E6
49m · PublishedIn the season finale, Rumble Studio’s Growth Team is taking you behind the scenes to experience what it’s been like to create this podcast from scratch. You’ll get a closer look on the whole process and what were the main challenges that we faced and how we overcame them.
We talk about our favorite episodes from this season and discuss the crucial role of podcasting when it comes to repurposing content for different platforms in order to reach a wider audience. We also cover sonic branding and digital marketing in order to create and promote an identity that is as unique as our brand.
Listen to the full episode and get to know the team!
Highlights
- Planning ahead is the key to staying consistent with your audience.
- Creating a podcast will allow you to repurpose content for various platforms.
- We discovered that when it comes to sonic branding, the simpler the audio logo, the catchier it is.
Links from the show
- Storytelling with Branded Podcasts - Marvin Jacobs, Airborne
- The Future of Audio - Krish Velkar, Ogilvy
- Brand Differentiation using Audio - Jeanna Isham, Dreamr Productions
- Rumble Studio - Create your free account!
Subscribe for free
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Stay up to date
- Rumble Studio Newsletter
- Rumble Studio Blog
Follow us on social media
- Email: [email protected]
See omnystudio.com/listener for privacy information.
#5: Strategies to Build a Successful Podcast - James Mulvany, Podcast.co - E5
29m · PublishedJames Mulvany is the founder of three successful brands: Radio.co, a complete radio station management tool, Podcast.co, a company that offers full service podcasting, including a platform for hosting and distribution, and MatchMaker.fm, a simple to use platform that matches high profile podcasts with incredible guests.
In this episode, he explains what it takes to build a successful podcast and stay consistent. We also cover how to correctly market your podcast on different platforms so that you reach a wider audience. According to James, you should spend at least as much time on marketing your podcast as you do producing it.
Listen to the full episode to learn all about successfully creating and marketing podcasts on various platforms.
Highlights
- Podcasts should also think about recording video to repurpose their content on different platforms.
- Consistency is the most important factor when it comes to creating a successful podcast.
- Mapping out every season ahead of time will help new podcast creators stay consistent and slowly gain a loyal audience.
Links from the show
- Matchmaker.fm
- Podcast.co
- Radio.co
- Podcast Lab
- Meet the Podcasters
- Matched
- Rumble Studio - Create your free account!
Subscribe for free
- Apple Podcasts
- Google Podcasts
- Spotify
Stay up to date
- Rumble Studio Newsletter
- Rumble Studio Blog
Follow us on social media
- Email: [email protected]
See omnystudio.com/listener for privacy information.
Audio Leads has 14 episodes in total of non- explicit content. Total playtime is 5:03:22. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on April 19th, 2024 08:43.
