Banking Transformed with Jim Marous

I’m thrilled to welcome Melina Palmer to theBanking Transformed podcast. Melina is the CEO of The Brainy Business and author of the new book “The Truth About Pricing: How To Apply Behavioral Economics So Customers Buy.” Understanding customer psychology to optimize pricing strategy is more important than ever. Melina shares her unique perspective on incorporating behavioral economics into banking to create positive outcomes for institutions and account holders alike. We discuss common mistakes banks make with pricing, how to better understand the motivations and needs of modern banking customers, and tips for optimizing product pricing strategies. This interview is essential listening for any bank looking to leverage behavioral psychology for sustainable digital growth.

I’m delighted to have Dr. Robin Kiera, financial services marketing expert and author of the new book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance, on theBanking Transformed podcast. Robin discusses how social media isn't just for consumer goods but can be a powerful tool for financial products as well. Robin also shares insights from his book on how to make financial products go viral, the importance of becoming an influencer in your market, and why traditional marketing channels are fading away in favor of dynamic, strategic content on platforms like LinkedIn, TikTok, and Facebook. Finally, Robin suggests that as technology and consumer behaviors evolve, so too must the strategies employed by finance professionals to remain relevant and successful.

I'm excited to have Kim Snyder, CEO and Founder of KlariVis, on theBanking Transformed podcast. Kim brings over a decade of financial leadership experience to KlariVis, with a goal to create a leading-edge, easy to use, transformational data analytics solution that enables community financial institutions to compete with the large mega-banks. We discuss how KlariVis compiles data across disparate bank systems into unified dashboards, giving financial institutions actionable insights to drive smarter decision making, greater efficiency, and accelerated growth. Through the democratization of insights, informed decisions can delivered faster than in the past. This episode of Banking Transformed Solutions is sponsored by KlariVis KlariVis®is the only cloud-based, core-agnostic enterprise dashboard and analytics solution built for bankers, by bankers. The KlariVis platform compiles and aggregates high-value, actionable data across disparate systems into an intuitive, interactive dashboard that provides financial institutions of all sizes with timely insights that empower teams, drive profitability, and improve productivity at every level of the organization. For more information visitklarivis.com/features

I’m thrilled to have Rochelle Gorey, founder and CEO of fintech startup Springfour, and Anuj Vohra, Head of North American Collections at BMO Financial Group on theBanking Transformed podcast. We’ll be exploring BMO’s partnership with Springfour to move beyond transactions and debt collection by linking customers with financial resources. This innovative collaboration aims to show empathy, build loyalty, and strengthen financial health, making banking truly work better for consumers through mission-aligned innovations. This discussion will make it clear that combining capabilities for economies of technology and empathy can construct a brighter future for customers and institutions alike.

Today, we're thrilled to have Michael Abbott, Senior Managing Director – Global Banking Lead at Accenture on theBanking Transformed podcast. On this episode, we explore the top banking trends for 2024, diving into a world where AI, cloud computing, and new regulatory landscapes are redefining the banking industry. We discuss the need for banks to adapt to changing customer expectations and the growing importance of sustainable banking practices. We also highlight the need for speed, emphasizing the practical applications of these trends. The conversation provides a roadmap for banks and credit unions to navigate the evolving banking ecosystem and embrace these transformative trends.

I’m thrilled to have global futurist Mike Walsh back on theBanking Transformed podcast. Mike's expertise in AI-powered organizations and his vision for the Fifth Industrial Revolution offers invaluable insights for businesses navigating the rapidly evolving landscape of technology. In this episode, we explore how generative AI is reshaping the future of work, the delicate balance between humans and machines, and the transformative potential of AI as the foundation of modern businesses. The future is being rewritten by AI, but still led by the creativity of visionary and adaptive talent. The lessons shared today apply across all sectors - obsolete skills matter less than learning new ones.

I'm thrilled to welcome back Gabe Krajicek, CEO of financial solutions provider Kasasa on theBanking Transformed podcast. Gabe joins us to discuss the challenges community institutions must address today and how strategic products and marketing support can drive long-term relationship-based growth. Gabe provides compelling case studies demonstrating Kasasa's impact on community banking. He stresses the importance of distinguishing between real growth and transient gains, offering strategic advice for institutions navigating today's financial landscape. Gabe's vision for a robust, community-focused banking future leaves us with a deeper understanding of the pivotal role Kasasa plays in the industry. This episode of Banking Transformed Solutions is sponsored by Kasasa Kasasa is a financial technology provider committed to driving real growth for community banks and credit unions to help them recapture market share. Since 2003, their branded retail products, and expert consulting services have helped their clients attract, engage, and retain consumers nationwide. Today over 600 community banks and credit unions rely on Kasasa to manage over $20B of core deposits. For more information visithttps://offer.kasasa.com/offer-kasasa

To stay competitive, banks and credit unions must evaluate the viability of platform strategies that can provide superior customer experiences, tap into network effects, and leverage data and AI for strategic differentiation. Our guest on the Banking Transformed podcast wrote the playbook for winning in the platform economy. Senior Prophet Partner, Ted Moser, explores pragmatic steps banks can take to compete in the platform economy, offering examples of creative platform models used by industry giants like Amazon, Uber, and Airbnb. Ted’s insights provide a treasure trove of actionable strategies, setting the stage for banks to thrive in the face of massive industry change.

Creating fast yet compliant digital account opening journeys represents a pivotal pain point for many banks amidst digital disruption. Delivering seamless experiences across channels has grown equally vital with younger customers measuring experiences against the one-click world of Amazon and Uber. I’m excited to welcome Brandon Moyer of WSFS Bank to theBanking Transformed podcastto discuss the increasing priority of digital engagement in an ultracompetitive landscape. Brandon shares the tools and orchestration tactics WSFS employs to ease new account initiating while ensuring they also enable omnichannel sales consistency by leveraging conversion insights. This episode of Banking Transformed is sponsored by Terafina, an NCR VOYIX Company’ Terafina, an NCR VOYIX Company, provides digital onboarding and omnichannel salessolutions that are simple and secure to financial institutions. Terafina’s omnichannel sales platform is a multichannel product suite offering consumer deposits and lending, real estate, small business deposits and lending, commercial deposits, merchant services, and cryptocurrency account opening—across digital, branch, and call center channels. For more information visithttps://terafina.com/

I'm excited to have Grant Karsas, VP of Digital Experience at Travis Credit Union, on theBanking Transformed podcast. Grant oversees the member-facing digital channels at Travis CU, one of the largest credit unions in California with nearly $5 billion in assets and more than 245,000 members. Grant shares insights into how Travis CU leverages modern technologies to deepen member relationships through personalized experiences, earning the credit union industry awards for excellence. We also discuss how a community-based credit union can compete successfully in a crowded market filled with major banks and new fintech entrants.