Boost Your Boutique with Emily Benson

I'm BACKKKKK! Wow guys. I needed that break! I just took the month of August off from this Podcast and a few other 'business' activities to spend that time on resting and relaxing. And boy do I feel amazing!! I'm going to share my personal story of why I needed a break, and let you in on how I've 'come back' from my slow down without killing myself in the process. 1. Reassess or re-create goals for the month/quarter. 2. Don't beat yourself up for taking a break. 3. Ease into it! Happy to see you! Here's to making lots of friends and making lots of money! 

- Emily Benson Find more at:
 www.boostyourboutique.com
 www.stylishandsuccessful.com
 www.fashiontruck.com
 Join my Free Facebook Community here: bit.ly/trucktribe

023: How To Flip Experiences To See The Bigger Picture by Boutique Advice, Life Coaching, Business Tips

Mindset... a topic I keep getting asked to teach more about. So, let's discuss. Because I see it in your FB comments and posts... there are so many ways money mindset is sneaking into your thoughts and ideas. And it's going to start affecting your business. I'm going to show you the ways that mindset is hurting your boutique on this week's episode of the podcast. We're opening the doors to my top rated Six Figure Blueprint course very soon... and if you aren't on the waitlist yet, join here so you get the word first: bit.ly/SFBA17 1. You don't charge what your products are worth. You are worried that other people will think your prices are too expensive. 2. You won't pay for help! Bottom line is that there is no way for you to do it all! Get a housekeeper, a nanny, an employee, a packer... get help to grow! 3. You're keeping your customer base limited based on your location. Here's to making lots of friends and making lots of money! 

- Emily Benson Find more at:
 www.boostyourboutique.com
 www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribe

We asked in my Facebook Group, The Fashion Truck Tribe, what you wanted to hear about on the podcast, and this topic resonated with many women (and probably some who didn't even speak up!). What to do when no one supports your boutique dreams. This is a big one guys... And my number one thing is to GET SUPPORT. We're opening the doors to my top rated Six Figure Blueprint course very soon... and if you aren't on the waitlist yet, join here so you get the word first: bit.ly/SFBA17 But really... it all starts with trusting yourself. If you have this dream, you are meant to do it. Stay inside your entrepreneurial bubble, read books, listen to podcasts and write down your goals everyday. Consistent self determination is where this whole journey has to start. Next, look for support, whether it's paid or unpaid support groups. Facebook groups, mastermind partners or even paid courses like Six Figure Blueprint are going to help get you closer to your goal. And let's talk about paying for help. Whether it's a coach, consultant, assistant, group coaching program... at a certain point, it's 100% worth your time and money to invest in help. I've seen too many women self-destruct and go out of business because they spiral off alone... battling mindset issues or marketing roadblocks. We aren't taught to invest in learning... we're taught to invest in houses and cars. But what if you could learn so much that you MAKE money from your investments?! Here's to making lots of friends and making lots of money! 

- Emily Benson Find more at:
 www.boostyourboutique.com
 www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribe

Are you struggling to get sales from social media? Do you have traffic to your online boutique, but it’s not converting into dollars? This episode is made for YOU! I’m going to show you the top 3 ways that are going to transform your social media into sales for your boutique business. Here are the 3 ways you might not be converting social media into sales: 1. Your mindset is busted! Switch it up! 1. Stop saying things like “I’m not making sales” or “my FB group is dead” or “it’s not working”. Switch the script to what you DO WANT to be happening. 2. Realize that the momentum of your business is directly related to the quality of your thoughts and words. Negative thoughts keep the train in the station… and you want to get positive to get the train rolling and faster and faster. 3. Social media is a thankless job at first, but once you find just 1 person to be responsive to keep you going. That one person will turn into more! So many people quit because they don’t see the immediate results from social media posts. Don’t quit!!! 2. You aren’t showing up as authentically you. 1. Marketing in 2017 is all about selling yourself. 2. Don’t hold back from being yourself and shining in the spotlight of your business! 3. More women will want to buy from you when you are showing up as you and shining! 3. You probably aren’t taking enough action! 1. Are you developing an email list? Email marketing has the highest ROI. 2. Are you posting enough to FB and Instagram? 3. Are you engaging your customers and potential customers with your posts or are you selling too much? Here's to making lots of friends and making lots of money!

- Emily Benson Find more at:
 www.boostyourboutique.com
 www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribe

I’m so sick of hearing about boutique owners being freaked out about debt. Let’s get down to figuring out how to stop giving away your money power around debt in this episode of the podcast. 1. Take the shame out of it! 1. Why are mortgages ok, but investments of inventory on a credit card aren’t? 2. Let’s call this debt, a business investment. 3. Stop giving debt power because what you focus on expand, but the shame will get worse if you focus on it and will give in the way of you running your business. 2. Stop paying off your credit card in big chunks. 1. Help your credit score by paying back in smaller amounts over time. 2. Ween yourself off the card and start using cash whenever possible, you want to run your business on cash as much as you can. 3. To be able to do this quickly, you need to manage your inventory and watch your expenses. If you are interested in learning more about how to manage your inventory and pay yourself, consider investing in the digital ticket to my Boost Your Boutique Workshop where I go deep into how to do this. You can find the digital ticket here: bit.ly/BYBDallasReplay 3. Shift Your Mindset and Money Story 1. Debt = Trust. A bank or person trusted you enough to let you borrow money with the intention of you paying it back! 2. Check in where you are with your thoughts and ideas about money. What’s your money story and where did it come from? 3. Choose to re-write your money story and give yourself the power back around your future. Here's to making lots of friends and making lots of money! 
- Emily Benson Find more at:
 www.boostyourboutique.com 
www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribe

This is an edited replay of a Facebook Live. Here's to making lots of friends and making lots of money! 
- Emily Benson Find more at:
 www.boostyourboutique.com 
www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribe

This week I've been living in Dallas!! On Monday, I spoke about mobile retail at The Boutique Summit and on Tuesday I hosted the Boost Your Boutique Workshop. If you'd like to get a digital ticket to the 3 Hour jam-packed Boost Your Boutique Workshop, you can order those here: bit.ly/BYBDallasReplay Here are my 3 takeaways for your boutique business: 1. It doesn't take a lot of money to start a boutique, but it takes a lot of heart and effort. 2. Be your brand. 3. Conciously grow your business by trusting your gut and knowing that flexibility will pay off. Here's to making lots of friends and making lots of money! 
- Emily Benson Find more at:
 www.boostyourboutique.com 
www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribe

Social media is an overwhelming task for a boutique owner- I know. What platform to post on, how often to post… what to post?! That’s why I’ve invited my friend and social media expert Deb Laflamme onto the Boost Your Boutique Podcast today. Deb, Owner & Chief Ideaprenuer of For the Love of Your Biz supports a varied list of clients and businesses, from retail to real estate including small local businesses, fitness and health coaches and solopreneurs. Offering you creative ways to tell your brand story, her support and trainings are designed to meet you where you are (in your life and in your biz) to bring you success. Her passion is to help you Market Your Biz Better ®. In this episode Deb says that you’ve got to stop selling to people all the time, and start building relationships with them. Your business is so much more than the product! The easiest way to do that is to start telling your personal story. Mastering your story is the easiest way to stand out from the crowd. People will always buy from the person they like the most. She gives us her top 3 tips for social media success: 1. Pick a platform you love and run with it! 2. Don’t worry about the numbers— talk to one person who is your brand advocate. Over time, the amount of advocates with inevitably grow. 3. Get really consistent- with your message, your colors, your story. To do that, you need a plan and Deb has graciously given you access to her content management calendar so you can start to plan out your posts! You can grab that for free here: http://bit.ly/ContentCalendarFTLOYB She also shared her “SALE” formula: Share, Ask, Listen, Engage. You always want to be doing one of those things on social media! Nothing makes Deb happier than coaching a business owner, a small staff, or even a large sales group how to creatively market their biz or brand online. She offers one-on-one coaching, intimate group mentorship offerings and large group presentations. Her services (found on her website, www.ftloyb.com) ensure you have the time and resources to market your biz better, and ultimately to have more time to love your biz. Here is all the info for you to join Deb’s circle of social media mavens: Group: https://www.facebook.com/groups/SocialPostIdeaswithDebLaflamme/ Website: http://ftloyb.com/ FB Page: https://www.facebook.com/fortheloveofyourbiz/ Insta: https://www.instagram.com/loveyourbiz/ And again, the free content calendar download can be sent directly to you by clicking this link: http://bit.ly/ContentCalendarFTLOYB Here's to making lots of friends and making lots of money! 
- Emily Benson Find more at:
 www.boostyourboutique.com 
www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribe

Do you feel like it's easy to find yourself in a negative headspace? Maybe you spend many days down in the dumps? Lady- we've GOT to change that right now! In this episode I'm going to teach you three highly effective ways to outsmart negativity! 1. Focus on Feeling Good - Pay attention to your feelings throughout the day - Be aware and identify the name for the feeling on the Emotional Guidance Scale (source: Abraham Hicks Publications) - Make subtle shifts in your feelings to move toward feeling good more of the time The Emotional Guidance Scale (source: Abraham Hicks Publications): 1.Joy/Appreciation/Empowered/Freedom/Love 2.Passion 3.Enthusiasm/Eagerness/Happiness 4.Positive Expectation/Belief 5.Optimism 6.Hopefulness 7.Contentment 8.Boredom 9.Pessimism 10.Frustration/Irritation/Impatience 11.Overwhelment 12.Disappointment 13.Doubt 14.Worry 15.Blame 16.Discouragement 17.Anger 18.Revenge 19.Hatred/Rage 20.Jealousy 21.Insecurity/Guilt/Unworthiness 22.Fear/Grief/Depression/Despair/Powerlessness 2. Change your language! - Start being aware of what you say. - Change "I'm SO busy." to "I have more than enough time for everything I need." - Change "I'm tired." to "I am always energetic and alert." - Change "I have so much to do." to "I quickly finish what is on my to-do list." 3. Stop comparing yourself to others. - This combo of self doubt and competitiveness isn't serving anyone, especially you! - It's a trap! We are all on our own journeys on this earth. - Hide/unfollow people who trigger you, find and follow people who inspire you! - Take the time to define your own journey and goals. Focus on THAT! Here's to making lots of friends and making lots of money! 
- Emily Benson Find more at:
 www.boostyourboutique.com 
www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribe