Business Essentials

If you can explain why your service is better than your competitors, you shouldn’t have to compromise on price. Real Estate agent James Tostevin’s passion for his job and disciplined work ethic helps explain why he is so good at what he does, which translates into phenomenal success. And the lessons he gives to Business Essentials can be applied to any business.

Professional speaker on customer service, Martin Grunstein says the fact that so many Australian businesses get it so wrong on customer service means other businesses have an opportunity – it’s not hard to do it better. And for smaller businesses, it’s much easier to provide great customer service than for larger and cumbersome corporates.

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Monica Meldrum, founder of Whole Kids, has stuck to her principles of matching profit with purpose to become Australia’s leading children’s organic snack producer. Monica explains the inspiration behind Whole Kids and how she’s managed to get her produce into major airlines and on the shelves of Australia’s leading supermarkets.

Another start-up which has carved a space in wine selling is Vinomofo. Co-founder Justin Dry explains how they have fought off the big wine sellers by offering some of the very best wines at great prices – and built a passionate following in the process.

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Entrepreneur Jack Delosa values education so much he dropped out of university. Jack is CEO of The Entourage, Australia’s largest education institution for entrepreneurs and he tells Business Essentials how entrepreneurs live by their own compass.

And we speak with another entrepreneur who has practical tips on how to make more sales online. Robert Coorey has written a book ‘Feed a Starving Crowd’, that’s chock-a-block with useable strategies to make more sales online. He’s shared some of those tips with us …without breaking your budget.

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As digital technology continues to shape the way we all do business – big and small – we speak with futurist Chris Riddell on how to not only compete, but thrive in a world of digital disruption.

And we hear from broadcaster James O’Loghlin on how anyone in business can be more innovative by following the steps in his book, ‘Innovation is a State of Mind’.

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