Business Essentials

Achieving a turnover of $40 million in the first five years of founding Job Capital, Jo Burston is one of Australia's leading entrepreneurs. Her latest venture, Inspiring Rare Birds, is a global movement to help women grow their businesses. She says there are real bottom-line reasons why businesses benefit from engaging with female business leaders and entrepreneurs. And she provides her own lessons on how she has found success.

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Australian Rules football legend, Rodney Eade, has changed his coaching boots for the corporate sector, offering businesses lessons in leadership, especially around the area of change. Rodney's new venture is called Facing Change, and it's a timely initiative as the world of business transforms as never before. Like team sport, he's found building a strong culture in the workplace helps bring the best out of everyone and improves the bottom line.

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Some of the best start-ups are founded by entrepreneurs who have experience and wisdom on their side. A champion for mature age entrepreneurs is business advisor Hunter Leonard who's written a book 'Generation Experience' to help older business people. As older people discard their employment strings, they turn to Hunter for advice on some practical steps in setting up a business.

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Mandy Holloway isn't a fan of your typical performance management appraisals which allow managers to hide behind a system. Instead, she says, managers should talk with their staff more often and in a meaningful way. Mandy outlines the seven types of conversations you should have with your team members on a regular basis to help motivate them and ultimately increase the business's performance.

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An Australian veteran business leader shares the lessons he's learnt from the rough and tumble of five decades of business life. Geoff Slade built Slade Group to Australia's biggest executive search firm through a combination of hard work and developing trusting and meaningful relationships. He's identified many truths along the way - his personal perspectives on what really counts to achieve success in business and in life.

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Throw out the old ideas around consumer behaviour – in the modern world customers don't follow a pattern based on their age, gender, race or economic status. But what does it mean for businesses, and marketers in particular, when traditional market segments no longer apply? American author and acclaimed speaker Michael Solomon explores these issues and tells us why we need to radically re-think the way we market our goods and services, and to whom.

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Importers and exporters are keenly watching the new Transpacific Partnership. Russell Wiese from law firm Hunt & Hunt puts things into perspective for business owners, highlighting the broad benefits of the TPP and setting it against the backdrop of a potential US-China tariff war.

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Becoming king of the digital marketing world takes ambition, determination and a highly focused client offering - and Sabri Suby’s achieving a right-royal success.

Just four years ago, Sabri Suby was working out of a garage with barely enough money to make cold calls. Today his digital marketing agency is winning clients everywhere, with a multi-million dollar turnover and 40 staff. How has he done it? How has he managed such a steep growth path? And what’s he offering clients that thousands of other digital marketers don’t provide?

Business Essentials is produced by BE Media Production

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If merging with another business is part of your succession plan, there’s a lot to consider and you need to plan carefully. Where do you start, what are the risks and how do you find a perfect partner?

Mergers can provide a great solution for business owners looking at the next step for themselves personally and for the business they’ll eventually leave to others. But Nick Miller of Hunt & Hunt Lawyers has some wise advice about the process. Give yourself plenty of time, be aware of the risks - because there are plenty - and prepare, prepare, prepare.

Business Essentials is produced by BE Media Production

be.com.au

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We've all heard a business is only as good as the people in it – so how do you find and keep great people? Recruitment expert, Warren Howard of Howardco, takes us through best hiring practices.

Warren says one of the biggest mistakes businesses can make is not identifying what the business really needs. He advises on what you should consider when advertising for the position; and then how to manage the interview process when you have found a shortlist of candidates.

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