Confessions of a Serial Seller

Christian Banach is Principal/Chief Growth Officer of the business development and growth consultancy, Christian Banach LLC, where he and his team guide marketing agencies and martech companies to land 6- & 7-figure opportunities predictably and unlock their full potential. Christian founded a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales. That company grew rapidly, and he worked with Grammy award winners like Lady Gaga and Pitbull. Not long after, Christian launched an experiential marketing agency division and activated programs for Disney and Toyota. The business boomed, but the 2008 Great Recession happened. Things screeched to a halt. Like many agencies, his firm had grown through worth-of-mouth and referrals. To rebound, Christian hired a consultant who taught him the fundamentals of business development. Feeling reinvigorated, Christian closed his company, took what he learned from the consultant, and pivoted to a career in agency business development. Over the last decade, Christian has worked at independent and holding company agencies across marketing disciplines. Christian discovered that his superpower was hunting and generating top-of-the-funnel opportunities with enterprise companies. He was involved in millions of dollars of wins with companies like Kohl's and Constellation Brands. Over the years, he felt an entrepreneurial itch, but he wasn't sure what he wanted to do. But the pandemic started, agencies lost clients, and some closed their doors. It reminded Christian of his agency during the Great Recession. But this time, Christian had the expertise to help as that consultant did for him. He left his high-paying agency job and launched Christian Banach LLC to help agencies and martech companies build relationships, gain perspective, and grow. Website - https://christianbanach.com Masterclass - https://christianbanach.com/agency-growth-keys

Christian Banach is Principal/Chief Growth Officer of the business development and growth consultancy, Christian Banach LLC, where he and his team guide marketing agencies and martech companies to land 6- & 7-figure opportunities predictably and unlock their full potential. Christian founded a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales. That company grew rapidly, and he worked with Grammy award winners like Lady Gaga and Pitbull. Not long after, Christian launched an experiential marketing agency division and activated programs for Disney and Toyota. The business boomed, but the 2008 Great Recession happened. Things screeched to a halt. Like many agencies, his firm had grown through worth-of-mouth and referrals. To rebound, Christian hired a consultant who taught him the fundamentals of business development. Feeling reinvigorated, Christian closed his company, took what he learned from the consultant, and pivoted to a career in agency business development. Over the last decade, Christian has worked at independent and holding company agencies across marketing disciplines. Christian discovered that his superpower was hunting and generating top-of-the-funnel opportunities with enterprise companies. He was involved in millions of dollars of wins with companies like Kohl's and Constellation Brands. Over the years, he felt an entrepreneurial itch, but he wasn't sure what he wanted to do. But the pandemic started, agencies lost clients, and some closed their doors. It reminded Christian of his agency during the Great Recession. But this time, Christian had the expertise to help as that consultant did for him. He left his high-paying agency job and launched Christian Banach LLC to help agencies and martech companies build relationships, gain perspective, and grow. Website - https://christianbanach.com Masterclass - https://christianbanach.com/agency-growth-keys

Join me and Kay for an outstanding episode. You won't be disappointed. Kay Miller is an expert on Uncopyable Sales. As the first woman ever hired for outside sales by Amerock, a division of Anchor Hocking, she built her formidable sales career by emphasizing long-term relationships over one-time deals. Kay was later hired by Walker Exhaust, a division of Tenneco, and the largest automotive muffler manufacturer in the world. While there, she was named Walker’s Salesperson of the Year, an accolade that earned her the nickname “Muffler Mama.” Kay has been a top sales performer ever since, and now speaks and consults. She’s the author of the new book, Uncopyable Sales Secrets – How to Create an Unfair Advantage and Outsell Your Competition. The book has been called “The most fun sales book you’ve ever read,” and is packed with powerful strategies as well as specific actions you can start using immediately to make more sales. Kay lives outside Seattle with her husband, Steve, and cat, Sam. Her favorite activities include skiing, hiking, and spending time with their adult daughter, Kelly.

Jamie is the Founder and CEO at Pipeline Signals, which aims to support companies in growing their sales pipeline at scale through Relationship Signals and Signal Intelligence. A decade before founding Pipeline Signals, Jamie founded Sales for Life, the world's most extensive Social Selling training program for mid-market and enterprise companies. He has also authored two books: Social Selling Mastery, an essential resource for sales and marketing professionals looking for a better way to connect with today's customers; and SPEAR Selling, the ultimate Account-based Sales guide for the modern, digital seller. Here's his one-sheet: https://legendarypodcasts.com/jamie-shanks/ Join me and Jamie in this interesting and uplifting conversation.

Join me and Jane for an outstanding episode. You won't be disappointed. Jane Cavalier is one of the country’s leading brand strategists and author of the new #1 Amazon Bestseller, The Enchanted Brand. She has worked on over 100 brands and with some of the most powerful brands of our time including American Express, IBM, Citibank, Snapple, Samsung and Johnson & Johnson. She helped Snapple go mainstream with Made from the Best Stuff on Earth and Qwest become a 4th telecom with the Ride the Light brand. Jane has taught branding as an adjunct professor at the NYU Stern School of Business and Yale School of Management and publishes a monthly blog called Overhead Space that reaches over 50k executives each month. She sits on the boards of the Nemours Children’s Health System, Pardee RAND Graduate School, Marpai, Inc. (MRAI, Nasdaq) and the American Composers Orchestra. She is the founder and CEO of BrightMark Consulting which provides branding and reputation-building solutions to Fortune 5000 enterprises, privates companies, non-profits and visionary entrepreneurs.

Amy Franko is a keynote speaker, sales strategist, and author specializing in B2B sales and sales leadership development. She works with professional services, insurance, and technology organizations to accelerate their growth results. With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world’s most recognizable brands. Her book, The Modern Seller, is an Amazon best seller and was also named a top sales book by Top Sales World. She is also recognized by LinkedIn as a Top Sales Voice. Join me and Amy in this informative and inspiring discussion.

The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He’ll show you what you’ve been missing in terms of ensuring an effective system of outreach, and trust-building. Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year? Join me and Kevin Snow. You won't be disappointed.

The genius behind the eMyth… One of my favourite business books is the eMyth. It teaches lifestyle businesses how to scale up. I was lucky enough to be joined by the author, Michael E. Gerber, on my podcast. Considered one of the foremost minds on Small Businesses worldwide, and is named the “World’s #1 Small Business Guru.” Take a listen; you won’t be disappointed.

Join me and Simon Severino. He is the CEO coach of Strategy sprint, and he will help you regain your freedom and improve sales.

Join me and the CEO of Sendoso | Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.