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Thrive in Global Markets

by Levent Yildizgoren

Thrive in Global Markets is a unique podcast for entrepreneurs, managing directors, and executives who are frustrated with their growth in their home market and want to expand internationally. The podcast is intended to share practical tips, delve deep into the personal experience of successful entrepreneurs, and discuss what makes international communications successful and impactful. Hear from the experts, ask questions, and brainstorm ideas to move your business forward into new markets by selling internationally. Innovative and energising, Thrive in Global Markets is your gateway to global business.

Copyright: Levent Yildizgoren

Episodes

10 reasons why technical authors love working with us - Part 1

26m · Published 12 Jul 09:02

Technical authors are highly skilled at presenting complex information clearly, using very precise vocabulary. They have strong attention to detail and comprehensive knowledge of the subject matter they are writing about.

When a technical writer requires one of their documents to be translated, it is crucial that it be performed accurately — maintaining the meaning of any specialized terminology and ensuring that the document remains easy to understand.

In this episode of 'Thrive in Global Markets' podcast, join your host Levent Yildizgoren to learn the first 5 things important to technical authors in their translation journeys.

For more content like this, check out TTC wetranslate company LinkedIn page and make sure you register for new audio events every Wednesday and follow us live: https://www.linkedin.com/company/ttcwetranslate 

Special Episode: 10th year of Translation Challenge with Russell Armstrong

13m · Published 12 Jan 12:04

In this special episode of the Thrive in Global Markets podcast, we welcome Russell Armstrong, inventor of hotun detect and the hotun dry trap tundish and the Managing Director of RA Tech. RA Tech is the sponsor of this year's Translation Challenge competition.

Translation Challenge has been running for 10 years and provides translation students with the opportunity to gain real-world experience by working on a translation project for a real client and this year, the students will be translating for Russell's company and product.

In this episode, Russell expresses his expectations for the competition and the potential benefits for his company's international expansion by having a translated homepage that can be used to test different international markets.

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ 

Twitter: https://twitter.com/yildizgoren 

IG: https://www.instagram.com/levent.yildizgoren/ 

ABOUT THE GUEST

Russell Armstrong is inventor of hotun detect and the hotun dry trap tundish and the Managing Director of RA Tech and the sponsor of Translation Challenge 2023.

CONTACT METHOD

https://hotun.co.uk/ 

https://www.linkedin.com/in/russell-armstrong-mciphe-a6356186/ 

VALUABLE RESOURCES

Want to learn more about the Translation Challenge competition? Visit our landing page: https://ttcwetranslate.com/about/translation-challenge/ 

Seamless Customer Experience with Edith Bendermacher

28m · Published 07 Nov 06:30

Edith Bendermacher is the Director of Globalization Strategy and Localization Operations at NetApp, based in San Jose, California. Focused on the end goal of delivering the best global Customer Experience, her team is responsible for the strategic planning and execution of globalization across all departments, including delivery, innovation, uptake, and return of the globalization investments. Under her lead, the Globalization Center of Excellence provides localized offerings in up to 15 languages.

Edith is a regular speaker on globalization in panels and globalization industry events. Edith is also a member of the Women in Technology Group at NetApp. Starting in 2022, she became the Program Director of the Women in Localization Marketing Program. Additionally, Edith’s passion is developing and mentoring rising localization professionals through programs such as MIIS/NetApp Professional Coordinated Studies.

KEY TAKEAWAYS

The customer experience is a vital part of your business and understanding customers from all perspectives can help you deliver successful services. Customer journey stages are the key to this success. Based on your business model, there can be even seven stages but in general, there are a discovery stage, evaluation stage, purchase stage, deployment, or support stage. Each customer journey stage has a different set of content that is required in order to satisfy the customer’s needs.

BEST MOMENTS

“From a globalization point of view, the best customer experience means a seamless experience across the websites and platforms that we have across the products and content that we have. So when the customer starts the journey with NetApp, they should be able to find all the relevant information that they need to make informed choices with.”

“The native language is a way to quickly browse, digest and memorize and filter all that information and accelerate the business outcome. Right. It can help to choose the right product it can help to fix an issue and it can help to provide a tool to learn about the product.”

“There's the discovery stage and then there's the evaluation stage. Everybody has to discover the company and everybody evaluates a company. So we looked in depth, what are the pieces of content that fall into these categories. So for example, product and solution descriptions, right or customer references, or even technical documentation needs to be accessible in language at that stage in order for the customer to figure out and discover what is it that we do and then also to evaluate if our product and our solutions are the ones that they need in order to be successful.”

“So we don't localize just to localize. We really make an effort to really understand what are the important pieces of the customer journey and what brings the biggest value to our customers.”

ABOUT THE HOST

Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey.

CONTACT METHOD

https://www.linkedin.com/in/sılaerol

https://ttcwetranslate.com/

ABOUT THE GUEST

Edith Bendermacher is Director of Globalization Strategy and Localization Operations at NetApp, based in San Jose, California.

CONTACT METHOD

https://www.linkedin.com/in/edith-bendermacher-859b492/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Globalization: Hitting the Right Tones with Anna Schlegel

41m · Published 17 Oct 05:30

Anna Schlegel is VP of Product, Global Infrastructure, International Markets, and Globalization at Procore Technologies, co-founder of Women in Localization, a non-profit based on 30 worldwide sites with 7000 global members, and the author of "Truly Global '', awarded as the best book on international markets by Book Authority for the past 3 years. Anna has led globalization teams at top technology companies in Silicon Valley, including Cisco, VeriSign, VMware, Xerox, and NetApp. Her work has been published in Forbes, Fortune, the European Union, Gala-Global, Multilingual, and many other industry forums. Anna has consulted for Google's International Product Team throughout her career and is a requested speaker at the Berkeley Haas Institute, Monterey Institute of International Studies, and Stanford University.

In December 2021, Anna was awarded the "Creu de Sant Jordi" Medal of Honor by the Catalan Government for her leading efforts in Technology and Business, considered the highest honor as a Catalan national.

You can reach Anna’s first episode here: https://apple.co/3CX8uSf

KEY TAKEAWAYS

The process of globalization can be long and tedious, but with patience, you will find that it is worth your time. You should hit the right tone for each company so they know what kind of approach would work best in their situation; this could depend on many factors such as business goals and objectives.

BEST MOMENTS

“Who wants you prepared the product or the solution or the idea? How are you going to make it known? Because you can make something beautiful to go into another country. But if you don't announce it, and you don't learn also from the feedback of the local customer or consumer, you're not going to improve that product.”

“Globalization teams tend to be typically under marketing or under engineering or under product, many, many teams are under product. And that's, to begin with, but that we want these globalizers to not stay in one team to either do rotations or to be at the level of a CMO or chief product officer or a chief data officer or whatever.”

“One huge mistake is to localize everything that moves if there's not enough of a machinery to start the pilot going to a beta and then go to a general availability. You can pilot things, but I'm sometimes against piloting themes that you can already see that nobody's going to be able to support to go global. So these are business decisions.”

“After you've done it a few times, I think it's to remain steady to play the guardrails. And something that can be hard is the amount of times you have to explain it or evangelize or try to redirect where the conversation is going. Because a lot of people have the title of global and they've seen it done one way or a couple of ways. And so you need to align a lot of different opinions.”

ABOUT THE HOST

Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey.

CONTACT METHOD

https://www.linkedin.com/in/sılaerol

https://ttcwetranslate.com/

ABOUT THE GUEST

Anna Schlegel is VP of Product, Global Infrastructure, International Markets, and Globalization at Procore Technologies, co-founder of Women in Localization, and the author of "Truly Global ''.

CONTACT METHOD

www.trulyglobalbusiness.com

Twitter/Instagram:  @annapapallona

https://www.linkedin.com/in/annanschlegel/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Decoding Consumer Behaviour with Tugce Bulut

34m · Published 10 Oct 05:30

Tugce Bulut is the founder and CEO of Streetbees which connects with real people in real-time through conversational AI, capturing the reality of everyday life. While working as a strategic advisor, Tugce Bulut was continually exposed to the limitations of the traditional consumer intelligence space, which was struggling to uncover growth opportunities as they continue to use outdated survey methods that relied on unrealistic claims of professional survey takers. In 2015, Tugce founded Streetbees to build a marketplace for the world’s largest companies and organisations to truly build an intimate relationship with their consumers.

In a short time, Streetbees has become an indispensable tool for the world’s largest companies, such as Pepsico, Unilever, Nestle and a number of governmental organisations and hedge funds. Streetbees now has over five million users globally and c.200 employees in London and Lisbon offices, as well as a global remote team.

KEY TAKEAWAYS

With the recent advances in conversational AI, it's now easier than ever to understand how consumers behave differently across cultures. But one thing that should never be forgotten about each country is its unique set of happiness and satisfaction scores which will affect what statistics are used when considering product/service quality.

BEST MOMENTS

“You realize the variances in behavioural courage and how people perceive things differently, how that influences their demand for consumer products as well. So it definitely allowed us to think about how do we capture that level of granularity and differentiation in consumer demands in international trade.”

“One thing you also need to correct for statistically is people's expression of levels of happiness, etc is also very different. We always talk about French unhappiness. If you're looking at comparing globally about a given product, the average French score categorically will be lower than your average Indian score, Indonesian score, Turkish score, etc.”

“You need to be market specific by market meaning countries but even sometimes within the countries there might be subgroups and you need to really understand who's buying this, who's your audience, and make sure your messaging on the brand, on the packaging, even the materials you use on the packaging, etc resonates with that particular audience group. It is all about precision now.”

“It's really the people that you brought together who keeps that innovative culture. I think a couple of things you're going to hire the right type of people to begin with, and there's nothing wrong with being either type. They have different jobs. Now as a scaler where we are with the company, the innovative group is a smaller percentage of the business because we also need people who can maintain systems, build processes which is a different type of personality. For innovative part, it's important to engage them in the interview process.” 

“Everyone is different, and everyone's cultural code is very different. And the reason why we become very successful in integrating different teams is that because we train our teams not to make assumptions and not to expect certain behavioural courage.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Tugce Bulut is the founder and CEO of Streetbees which connects with real people in real-time through conversational AI, capturing the reality of everyday life.

CONTACT METHOD

www.streetbees.com

https://www.linkedin.com/in/tugce-bulut/

https://www.linkedin.com/company/streetbees/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Uber's Global Aspects with Pia Bresnan

28m · Published 03 Oct 08:15

Pia Bresnan is Senior Localization Manager at Uber. She was technically born in NY but is a Citizen of the world. She spent her childhood in Europe before coming back to the US for her under-grad studies in International Relations. Pia started her second career in Localization at a single language vendor, learning the ropes from the linguists' perspective then worked her way up the value chain, now at for the past 4 years leading a team of Localization Program Managers at Uber.  She has over 18+ years of Localization strategy experience with extensive hands-on operational know-how, managing global teams. She combines a strong instinct for stakeholder empathy and a keen understanding of their challenges with a pragmatic and efficient ability to lead cross-cultural teams to "get stuff done”. Pia lives in the Bay Area with her family. 

KEY TAKEAWAYS

It's possible to maintain a global image while adjusting to the local requirements if you understand your target audience.

Speaking multiple languages is not necessary for a successful career in a multinational company as long as you can understand the markets you are dealing with.

Even the way we greet one another has a huge impact on the localization process and shows how we should be taking every aspect of a culture into account.

BEST MOMENTS

"Customers don’t use uber because it’s an American company, they use uber because it’s serving their purpose."

"We recognize that the way we developed Uber is not suitable for each country. Take India for example. Not only the bandwidth is very different but also the socioeconomic level of our drives is different. So we need to adjust to being able to operate in India in an efficient way."

"It's been a journey to educate everyone to understand that we are a global company. Yes, the majority of the problems we are trying to solve are for English Speaking countries but you need to be aware that you cannot simply say 'Do you need a knife and a fork with your Uber Eats order?' in Japan because it doesn't translate to anything."

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Pia Bresnan is Senior Localization Manager at Uber.

CONTACT METHOD

https://www.linkedin.com/in/pia-f-bresnan-8186765/

https://www.uber.com

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

International Trade Network with Chris Walker

37m · Published 26 Sep 05:30

Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd, a high-growth SME in the Advanced Engineering Sector producing innovative patented coating materials and thermal management products. The business was established in 2005 and currently exports 60-80% of its turnover to 22 countries worldwide. Chris is an entrepreneur, Chartered Marketer, and Engineer who has specialised knowledge in establishing relationships between blue-chip companies and early-stage technology businesses to exploit new innovations, and markets. He has a broad knowledge of general management in an international environment. He is also a co-founder of SIITACE and Chair of FSB’s (Federation of Small Businesses) International Trade Policy Unit working to forge new policies to encourage and promote International Trade.

KEY TAKEAWAYS

When you have an international trade network, the entire international trade process can be made more efficient. This is because the people in this system are not only exporters or suppliers but also the people that will be doing business with them like international trade advisors and translators. Having access to this kind of network can make all aspects much easier when expanding into new markets.

BEST MOMENTS

“FSB has chairs of policy units, which basically follow each step, each government department so in this case, he wanted me to work with the Department of International Trade and to shadow them and to collaborate with them and to influence and leverage the information and needs of the members of which 160,000 small business members in the UK to influence government policy about how to support international trade.”

“One of the challenges is finding the right resource to be able to support you in understanding what the export journey should and could look like and facilitating the vast amount of paperwork and procedures and processes which are required to be able to develop an international business plan. And that's the key really is having an international business plan within your general business plan.”

“We have to value what these international trade experts do, whether it's in translation, whether it's in business development, whether it's in customs, whatever, and we have to try and forge it, forge a difference and at least very least get the international trade network to work together with these independent people more effectively.”

“It's just humanities like that, that you have to take into account that consideration that different customs, they're slightly different nuances, as you mentioned.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd and Chair of FSB’s (Federation of Small Businesses) International Trade Policy Unit.

CONTACT METHOD

https://www.linkedin.com/in/chriswalker/

https://www.diamondhardsurfaces.com/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Loss of Natural Language with Monika Schmid

35m · Published 19 Sep 05:30

Professor Monika Schmid is Head of the Department of Language and Linguistic Science at the University of York. She received her PhD at the University of Dusseldorf and speaks five languages; German, Dutch, English, French, and Spanish. Her main area of research is the loss of natural language among multilingual people. It’s a problem she’s experienced directly as a multi-linguist herself.

KEY TAKEAWAYS

We are never lost when it comes to languages. Even if you haven’t used them in a while, all knowledge of the language is still inside your brain and can be accessed again with some practice. With every passing day, our ability will improve so much more that soon enough these forgotten phrases could come back into use.

BEST MOMENTS

“There has been quite a bit of research about children who are raised with more than one language about the fact that they are able to take on the outlook of other people have sort of more, there tends to be sort of measures of empathy and measures of understanding. Children who grow up with more than one language tend to do better on that. There's a really interesting thing.”

“We need to, particularly when we train people, when we train students to work in a multilingual environment. You know, we have to teach them these kinds of things. We have to make them aware of the difficulties and pitfalls of intercultural communication.”

“German has a lot of kind of particles that are used to sort of slightly change that doesn’t actually have any meaning as such, but sort of, are used to change the tone of the of the message.”

“Brain handles language in a way that is different from any other knowledge that we have because I mean, it stands to reason that you forget things and stuff if you don't use it. However, there seems to be and we know this from other experiments, all the languages that we have in our brain are interconnected. And so basically whenever you use any language, all the other links all the knowledge of other languages that you have receives a little bit of simulation and that seems to be enough to prevent it deteriorating. What does deteriorate is your ability to quickly get out it.”

“The words in all the languages that you have the words that mean the same thing are situated quite closely to each other and sometimes you reach for them because we talk at a rate of five words per second. So you have to make these decisions very quickly and sometimes you just take the wrong one.”

“We don't lose the language. We don't lose the knowledge. What we lose is the access to that knowledge, just sort of sort of nice, fluent way of getting it out.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Professor Monika Schmid is Head of the Department of Language and Linguistic Science at the University of York.

CONTACT METHOD

https://www.linkedin.com/in/monika-s-schmid-1538378a/

https://languageattrition.org/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Exceptionally Precise Manufacturing with Anne Ford

23m · Published 12 Sep 05:30

Anne Ford runs PGM Reball with her husband Mehdi Sabet and is a proud UK manufacturer of small precision ballscrews that fly in the demanding and harsh conditions of aerospace and space.  She is passionate about manufacturing, SMEs, her county of Leicestershire as well as the role of women in the workplace, particularly in engineering. 

Following a 30-year career in Human Resources in the corporate world, Anne joined her husband’s SME business in 2014 and applied her expertise in process mapping and project management to underpin the business with strong cloud-based systems achieving the aerospace quality standard AS9100 two years later. PGM Reball now has an unrivalled roster of multi-national customers who choose to work with this husband and wife team because of their innovative approach to making quality, light-weight, and compact actuation systems not available from traditional manufacturers. 

PGM Reball won New Exporter of the Year in 2010 by establishing a business in Germany and since Brexit has gained Inward Processing authority for refurbishment activity to service a worldwide customer base.

KEY TAKEAWAYS

For global growth, we need to be proactive in seeking help and taking action, making sure that we're going to spend our money and time wisely. Building a strong relationship and maintaining it with your contacts in the export markets is the key. It needs to be tried and tested to see if there are any results, but all initial homework is so critical.

BEST MOMENTS

“The feel in Sweden is that they're very sad that the UK has left the EU because it puts trade barriers in the way so we're not all one on group anymore. We're not all on the same side. And that sort of psychologically really does affect the way that customers think about the UK.”

“Getting to see as many people as possible go to shows and events and exhibitions and just really networking to try to identify the right kind of gets back to relationships again but trying to identify the right kind of partner to work with or to collaborate with. So, I think that that's one challenge. To actually sort of having to get out into the market, which is obviously a big investment in time.”

“I think that there's lots of innovation happening in terms of materials and light-weighting needing to be very compact. So, there are lots of technological developments that if you confine yourself to the UK, you're missing out on a lot of opportunities.”

“If you come across a stumbling block or something that you don't know about, then it's really important to have a trusted adviser effectively that you can tap into whether that's through the DIT or whether you go through a consultant, but that very definitely. I think the other piece of advice is that the DIT, Department for International Trade, will actually try to funnel you into what they call a market.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Anne Ford runs PGM Reball with her husband Mehdi Sabet and is a proud UK manufacturer of small precision ballscrews that fly in the demanding and harsh conditions of aerospace and space.

CONTACT METHOD

https://www.pgmreball.co.uk/

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Doubling Your Revenue with Simon Severino

27m · Published 05 Sep 05:30

Simon Severino helps business owners in SaaS and Services run their companies more effectively resulting in sales that soar. His services are trusted by Google, Roche, Consilience Ventures, Amgen, and AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. He is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and member of the SVBS Silicon Valley Blockchain Society.

KEY TAKEAWAYS

The key to doubling your company's revenue lies in identifying bottlenecks and solving them. Solving a bottleneck is one of the most important points for achieving this goal, as it will make you energized with motivation! The next thing on our list is habits - creating daily, weekly, or monthly schedules can help us stay organized throughout different parts of life. All these things combined add up to being agile: staying aware enough about what needs doing without wasting time.

BEST MOMENTS

“There are two reflective questions of all these things. Which one will I delegate tomorrow? And so I review which one gave me energy or took energy from me and which one really moved the whole business forward versus just parts of the business. And the second reflective question is if I would live more freely, and more intentionally, what will I do tomorrow? That's a daily habit. And if everybody does that, in your team, you learn you improve, but also you scale because now everybody starts as soon as they have built something that works.”

“If the market breaks down in one week and it takes you three months to change your offers, to change your processes then you are rigid. If it takes you one week to respond on that changing your offers and your processes. Then you're agile.”

“Velocity, which means it is speed including the direction of the speed because you can run a marathon and you’re the fastest but you're running in the wrong direction. That's the worst thing that can happen to you.”

“What's the current bottleneck? So what's the weakest part right now? If we improve that the overall value creation goes higher, more than just if we repair everything a little bit, and so there is always one weak part and that's the bottleneck.”

“If you really care about somebody and if you are their advisor, the first part is to really acknowledge their culture and to pick them up at their bus stop, but then get into the next year of the bus and go something, explore a little bit of the wild territory with that bus.”

ABOUT THE HOST

Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/levent.yildizgoren/

ABOUT THE GUEST

Simon Severino helps business owners in SaaS and Services run their companies more effectively which results in sales that soar and he is the creator of Strategy Sprints™ Method.

CONTACT METHOD

https://www.strategysprints.com/

https://www.facebook.com/strategysprints/

https://twitter.com/strategysprints

https://www.instagram.com/strategysprints/

https://www.linkedin.com/in/simonseverino/

https://www.youtube.com/channel/UCnSFgJd0CrsEdQdO21txR2A

https://podcasts.apple.com/us/podcast/strategy-sprints/id1299008831

 https://www.amazon.com/Strategy-Sprints-Accelerate-Growth-Business/dp/139860349X

VALUABLE RESOURCES

Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/

Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/

Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Thrive in Global Markets has 104 episodes in total of non- explicit content. Total playtime is 59:19:23. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on May 16th, 2024 13:10.

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