Curiosity Key - listen to innovators, change-makers and curious thinkers making the world a better place

Are you a reluctant storyteller? Are you keen to use stories in your marketing but you're not sure where to start? Dr Simon Raybould is a presentation consultant and uses his experience as a research scientist to help people create more impact when they present. In this episode Simon shares lots of tips and strategies you can use to tell stories in your marketing and presentations to reach more of the right people and stand out more.

There's no one-size-fits-all approach to using LinkedIn but there is a FRAMEWORK you can follow. This episode explores how to leverage LinkedIn for B2B Marketing for people that are responsible for not only generating their own leads but also turning them into sales too. I share lots of tips I've used over the years to win millions of pounds worth of business across multiple industries using my personal profile and some curiosity.

Doing your own marketing can sometimes be overwhelming, frustrating and it can be hard to know where to start or what to focus on. This episodes explores Charlie Whyman's OTTER framework to help you prioritise and focus and shares some lessons learned throughout an accidental career in technical sales and marketing. For the show notes visit www.charliewhyman.com/podcast/

Events and Networking have been key marketing and business development strategies for years so how do you translate this and get results online? Bradley Hatchett was faced with a challenge at the start of Lockdown in March and had to completely rethink his business model.  Bradley and his team are now creating a storm in the online eventing space and are doing so using a tool called Remo. In this episode we discuss the benefits of networking as a marketing strategy as well as some key dos and don’ts when it comes to doing it online.  Bradley talks us through the decisions he made at the start of lockdown around how he adapted his business so quickly, how he handled objections from regular clients as well as seeking feedback at every step of the way. To download the free pdf that was referenced in this episode visit: http://www.charliewhyman.com/resources/ (www.charliewhyman.com/resources/) or view the show notes on the website http://www.charliewhyman.com/podcast/ (www.charliewhyman.com/podcast/)  

Podcasting is a hot topic at the moment and our guest this week saw so much value in podcasting he decided to set up not one, but four companies all about podcasting.  There are many marketing opportunities to be gained from podcasting even if you don’t want to start your own show - you can always find a show to be a guest on and use that as a key asset in your business. Mark Asquith goes by the name of that British Podcast Guy and has a wealth of knowledge and experience about podcasting - we talk about what got him into podcasting in the first place, his goals and vision for his tech companies and his thoughts on where podcasting is going in the future. 

In this special bonus episode you'll hear the usual interviewer turn into the interviewee - Charlie is in the hot seat this time and she's talking about how curious thinking can benefit your leadership style, your business and your marketing. Plus it will help you have more fun and get better results to boot.

Elizabeth Clark is an incredible force of nature and inspiration. If you’ve read Elizabeth’s book - Flirting for Dummies you may be wondering how she went on to start a tech company that delivers results so good that she struggles to get clients to believe they are true. Elizabeth shares her tips around business, marketing, mentoring and sales - she shares lessons learned, some inspiring stories and also raises some eyebrows around how wasteful the advertising space is today. Dream Agility has been listed in Forbes as one of the most 29 exciting AI scaleups in the UK and is one of only 200 Google Technology Partners Globally. There is lots to learn in this episode for anyone thinking of starting or growing a tech business or anyone doing any kind of advertising. I hope you enjoy this episode as much as I do.

As we adopt more and more technology, it's never been more important to be more human in the way we conduct business. In sales, marketing and leadership and from the top down and the bottom up. The amazing Bryan Kramer, founder of the H2H concept - Human-to-Human is my guest on this episode and he shares so many valuable tips around how you can be more human to both attract and retain top talent and ideal clients too.

You know a problem is big when it makes you come home early from a cycle-tour around North America... Sophie Walker and her partner are on a mission to solve a significant challenge in the way consumers and businesses process and manage waste - so much so they set about creating a tech solution to do it.

Sisters Elaine and Elly ball are taking the geospatial industry by storm and have taken an idea and marketing campaign to solve a key industry challenge and turned it into a business that has its own comic book. Get Kids Into Survey has really shaken up the industry and is creating excitement and intrigue in the next generation of surveyors as well as inspiring technology companies to think a little bit more creatively about their own marketing.