Boom Your Biz

If you spend a lot of time scrolling social media like I do, chances are you’ve come across certain “experts” who claim you can create a month’s worth of content in 30 minutes… IF you buy their super-duper program that shows you how. And while I do believe you don’t have to reinvent the wheel every month, there does seem to be confusion surrounding what actually goes into creating content. In today’s episode, I’m going to take you through the elements of a good content plan, how long content creation ACTUALLY takes, and a few tips for making your content go further. Download your free content pillar workbook here: https://kissmarketing.lpages.co/ep-126-content-pillars/

If you own a website, run Google ads, or send emails as part of your marketing strategy, you’ve probably received notifications about DMARC authentication and the changes that are happening with Cookies. I’m not kidding when I say that this is one of the most important topics I’ve covered on the podcast. If you don’t address these changes, your emails will end up in spam folders, links to your website could drop off, and you could waste THOUSANDS of dollars on ads that don’t work. FOR DMARC SETUP: Email [email protected] or visit bit.ly/dmarcsetup TO JOIN THE BOOM YOUR BIZ FACEBOOK GROUP: https://www.facebook.com/groups/boomyourbiz

The new year brings all sorts of declarations and resolutions – many of which get abandoned just a few weeks (or days) into January. The most common New Year’s resolution I’ve seen lately is people resolving to do 75 Hard – a program designed to completely change your body and develop some serious grit. It’s a tough program, but worth it, and it got me thinking: what if we did a 75 Hard for business owners? 75 business days to completely change your business, and develop systems that WORK. If you’re keen to join me, you’ll find all the resources you’ll need, here: bit.ly/75HardBusiness

My podcast on discounts and promotions last month generated some really interesting discussion. The general consensus was that, while many business owners understand that discounting doesn’t contribute long-term to their brand, they either didn’t know how to STOP relying on promotions, or they didn’t feel their brand was ‘premium enough’ to warrant charging higher prices. And while these are totally valid concerns, they’re not insurmountable problems. Here's the thing: YOU get to set your prices. YOU get to say what your value is. And YOU can change your mind, one way or the other, whenever you like. And if you want to learn how to position your brand as premium? In this episode, I’m going to show you how.

One of my idols, Seth Godin, once said, “When you speak to everyone, you speak to no-one”. And nowhere is this clearer to me than in the marketing world. Try and speak to everyone and your message comes across as weak, generic, and I hate to say it - a little bit desperate. So, how do you avoid becoming the pick-me of your industry? For starters, you stop trying to please everybody, and you speak directly to your customer avatars. In this episode I’ll take you through: - What a customer avatar actually IS, - Why getting granular about your customer avatar, matters, - How you create an EFFECTIVE customer avatar, and - The things you need to consider beyond age, gender and income when creating a customer avatar. My team has created a free workbook to go with this episode, you can download it here

https://www.kissmarketing.com.au/free-resources

If you haven’t seen the Barbie movie yet, I’m willing to bet you’ve seen one of the MANY collaborations being promoted… well, pretty much everywhere! The hype for the film began WELL before its release date, and from a marketer’s perspective, the campaign has been a masterclass in how to do things right. In this episode, I’m going to show you how the main themes of the film were reflected throughout the marketing cycle, and hopefully give you some ideas for tapping into pop culture trends the RIGHT way in your own marketing. I’d love to hear which of these lessons you’re going to implement in YOUR business. Let’s continue this conversation over in the Boom Your Biz Facebook Group, where you can connect with like-minded business owners. Click here to request to join: https://www.facebook.com/groups/boomyourbiz

At the time of recording this episode, Threads has been live for about 8 weeks and the term I’ve heard used to describe it the most has been, “a flash in the pan”. Like Periscope and Telegram, Threads never really made it off the ground. In this episode, I discuss: - WHY Threads was invented in the first place - The gap in the market it aimed to fill - Why I think it didn’t live up to the hype, and - What to do if you want to stay on the platform a little longer, just in case it DOES end up taking off. Which it still could, you know. In marketing, anything is possible!

When it comes to the world of business, your name conveys more information than you may realise. So the decision to CHANGE an established business name is not one that should be entered into lightly! In this episode, I share the reasons behind my business name change, and how it all started when Taylor Swift decided to re-record all her old albums. As they say, inspiration can be found everywhere, if you care to look for it! I hope that, after listening, you realise that the comeback is always bigger and better than the setback - and that, if things aren't feeling quite right in your business, you ALWAYS have the power to make a change. To listen to episode 106, 13 Reasons Why Taylor Swift is a Marketing genius, go here: https://open.spotify.com/episode/6mIt6gTmohnc3l43vml9Zp?si=6cd5e037e62941d7 And to check out my rebrand, visit sonyamcintyrereid.com

Everybody loves a bargain, but constant discounting can completely wipe out your profit margins. And believe it or not, it can also damage the perception of your business AND your industry, as a whole. In this episode, I’m going to share my thoughts on when discounting ISN’T appropriate, and give you practical examples of what you should do instead. Want to continue the conversation? Join the Boom your Biz Facebook group, here: https://www.facebook.com/groups/boomyourbiz

SO many things go into building trust with clients and customers, so if they’re encountering your business for the very first time? There’s one thing simple thing you can do to build trust: get those 5 star reviews. In this episode I’ll take you through why reviews carry so much weight, why you want customers to share their experience and not just leave a star rating, and how you can make it SUPER simple for customers and clients to leave you a glowing review. Join the Boom your Biz Facebook group, here: https://www.facebook.com/groups/boomyourbiz Get your free template for getting more reviews, here: https://kissmarketing.lpages.co/reviews/