Cybba: On Display

For Episode 7 of Cybba: On Display, we sit down with John Vuong - founder and president of Local SEO Search, an SEO company based out of Canada that offers its' services to small businesses, especially family-owned traditional businesses that aren't well-versed in the digital marketing space. 

John speaks on his professional journey in ad sales, his introduction to digital marketing, and how his experience working with thousands of local businesses during his time at the Yellow Pages inspired him to start his own SEO company to help their growth. 

For Episode 6 of Cybba: On Display, we sit down with Megan Hayes and Kimberly Reilly - friends, neighbors, and Co-Founders of Everybody Water. Everybody Water aka “water with a heart” is a socially-conscious business, focused on commitment to compassion, particularly towards people’s most basic need: water.

With this in mind, Everybody Water donates 3% of their annual gross revenues to support clean water and sanitation infrastructure projects that bring running water, sinks, showers and toilets directly into homes for the first time.

Megan and Kim join us to discuss their inspiration behind starting this new venture together, how they painstakingly designed their packaging, and how they were able to gain traction and success without one paid ad. 

"Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently."

Melanie, Director of Content at Foundation and best-selling author of The Content Fuel Framework, joins us to discuss the inspiration behind her book, how her journalism background has shaped the way she thinks of content, and the effective strategies all marketers should be employing.

When setting up a campaign, interets are much more valuable than demographics. Send your message to the right audience at the right time, rather than cast a wide net. Rand Fishkin joins us to talk about his latest venture, SparkToro, and how their platform recognizes these modern marketing trends to help advertisers perform better. 

Just starting your business? Don't have a large marketing budget? Or any marketing budget? Not to worry! When starting out, it's important to not only define and understand your audience, but to interact with them. Reach out - start a dialogue - know where your product belongs in the market. It's important to set up these early relationships with loyal, early customers before finding new ones. 

From Facebook and Instagram, to Quora and LinkedIn, data has never been more easily available to marketers. But not all data is equal in value! Are you taking advantage of these insights to target more efficiently? 

Understanding and growing your audience can be overwhelming. For our latest episode, we sit down with Rand Fishkin to talk about his newest venture - SparkToro - an online platform that can help you quickly and accurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective. 

Think like a customer, not a business owner! Focus on the benefits rather than the features and allow your ideal customer base to understand what your product will provide for them.

Understanding your ideal audience and what they want to hear is much harder than you may think. It's important to provide useful information without overselling  - and at the same time - keep the conversation interesting.

With so many marketing and advertising agencies around, finding ways to stand out can be a real obstacle. Michael Norris, CMO of Youtech,  joins us to discuss the challenges of marketing a marketing agency, how he manages his team and content strategies, and why you should never be afraid of taking risks.