GROW B2B FASTER

Has data-driven marketing killed creativity?

In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.


You’ll learn:

1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing
2. How to ensure ROI on your marketing investments while leaving room for experimenting
3. How Joerg allocates marketing budget to differentiating initiatives
4. Why Finastra built their own video streaming channel Finastra TV
5. Which KPIs to measure to report proof of value for outside-the-box initiatives

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About Joerg:
With more than 20 years of leadership experience, Joerg transformed global marketing organizations across the B2B software industry. He has led teams to become integrated, high performing and digital first. Joerg believes in focus, simplicity, and the courage to be different. He enjoys a good espresso and rides his mountain bike with passion. His superpower is endless positivity.

Find Joerg on LinkedIn: https://www.linkedin.com/in/joergklueckmann/

Joerg's favorite business book:
Play Bigger by Al Ramadam and Kevin Maney | https://shorturl.at/afjTW
Impromptu by Reid Hoffman | https://shorturl.at/afor7

Joerg's favorite podcasts:
Capital Allocators with Ted Seides | https://www.capitalallocators.com/

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About Finastra:
Formed in 2017 by the integration of Misys and D+H under Vista Equity Partners, Finastra enables the financial services world to deliver the future of banking. Applications that power financial institutions, marketplaces that accelerate industry & an open innovation platform for banks, fintechs & non-banks to connect and collaborate. Finastra delivers this vitally important technology to financial institutions of all sizes across the globe, including 90 of the world’s top 100 banks.

Website: https://www.finastra.com/
Industry: Financial Services
Company size: 5,001-10,000 employees
Headquarters: Paddington, London
Founded: 2017

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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.

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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Driving demand for your company at every stage of your marketing funnel?

Rodolfo shares how they do it at Recharge.

In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full.


You’ll learn:

1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge
2. How Recharge is distributing its demand gen investments in paid search as a market leader
3. Why Rodolfo still regularly listens in on his team's sales calls


About Rodolfo:
Rodolfo is a B2B SaaS marketing leader located in San Francisco, currently working at Recharge as Head of DG, a leading subscription solution for DTC brands. He is passionate about building and developing marketing teams to solve business problems by partnering with GTM teams. He was previously at Okta and a number of startups.

Find Rodolfo on LinkedIn: https://www.linkedin.com/in/rodolfoyiu/
Rodolfo’s favorite business book:
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture - Scott Belsky https://amzn.to/3GtMu1N
Rodolfo’s favorite podcast:
Grit podcast with Joubin Mirzadegan https://www.kleinerperkins.com/podcasts
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About Recharge:
Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge’s subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn.

Website: https://rechargepayments.com/
Industry: E-Commerce, Mobile Payments, Software, Subscription Service
Company size: 500+
Headquarters: Santa Monica, California, United States
Founded: 2014
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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.

__________

Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

 

Driving demand for your company at every stage of your marketing funnel?

Rodolfo shares how they do it at Recharge.

In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full.


You’ll learn:

1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge
2. How Recharge is distributing its demand gen investments in paid search as a market leader
3. Why Rodolfo still regularly listens in on his team's sales calls


About Rodolfo:
Rodolfo is a B2B SaaS marketing leader located in San Francisco, currently working at Recharge as Head of DG, a leading subscription solution for DTC brands. He is passionate about building and developing marketing teams to solve business problems by partnering with GTM teams. He was previously at Okta and a number of startups.

Find Rodolfo on LinkedIn: https://www.linkedin.com/in/rodolfoyiu/
Rodolfo’s favorite business book:
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture - Scott Belsky https://amzn.to/3GtMu1N
Rodolfo’s favorite podcast:
Grit podcast with Joubin Mirzadegan https://www.kleinerperkins.com/podcasts
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About Recharge:
Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge’s subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn.

Website: https://rechargepayments.com/
Industry: E-Commerce, Mobile Payments, Software, Subscription Service
Company size: 500+
Headquarters: Santa Monica, California, United States
Founded: 2014
__________

About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.

__________

Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

 

Out with the old, in with a $20B deal?

Sometimes, not sticking to the known will skyrocket your B2B success:

In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup!

Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it.


You’ll learn:

1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup
2. How Buynomics closed a €13MM Series A investment with a top U.S. VC in the current tough market environment
3. The Buynomics playbook to leverage webinars to drive marketing and thought leadership


About Sebastian:
Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering. Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.

Find Sebastian on LinkedIn: https://www.linkedin.com/in/sebastian-baier/
Sebastian's favorite business book:
Memos from the Chairman - Ace Greenberg https://amzn.to/3F8UODx
Sebastian's favorite podcasts:
Startup Insider - https://inside.startup-insider.com/podcast
Doppelgänger - https://www.doppelgaenger.io/
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About Buynomics:
Imagine knowing customers’ preferences without tedious analyses, complex spreadsheets, or unreliable focus groups. Buynomics’ AI transforms all your data into Virtual Customers that mimic the buying decisions of real customers with unmatched precision. Use these instant and accurate consumer insights as the single source of truth to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. Our holistic approach uncovers links between critical revenue levers and provides recommendations for best results - your key to profitable and sustainable decisions.

Website: https://www.buynomics.com/
Industry: Machine Learning, SaaS, Software
Company size: 50+
Headquarters: Cologne, North Rhine-Westphalia, Germany
Founded: 2018
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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.

__________

Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Out with the old, in with a $20B deal?

Sometimes, not sticking to the known will skyrocket your B2B success:

In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup!

Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it.


You’ll learn:

1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup
2. How Buynomics closed a €13MM Series A investment with a top U.S. VC in the current tough market environment
3. The Buynomics playbook to leverage webinars to drive marketing and thought leadership


About Sebastian:
Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering. Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.

Find Sebastian on LinkedIn: https://www.linkedin.com/in/sebastian-baier/
Sebastian's favorite business book:
Memos from the Chairman - Ace Greenberg https://amzn.to/3F8UODx
Sebastian's favorite podcasts:
Startup Insider - https://inside.startup-insider.com/podcast
Doppelgänger - https://www.doppelgaenger.io/
__________

About Buynomics:
Imagine knowing customers’ preferences without tedious analyses, complex spreadsheets, or unreliable focus groups. Buynomics’ AI transforms all your data into Virtual Customers that mimic the buying decisions of real customers with unmatched precision. Use these instant and accurate consumer insights as the single source of truth to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. Our holistic approach uncovers links between critical revenue levers and provides recommendations for best results - your key to profitable and sustainable decisions.

Website: https://www.buynomics.com/
Industry: Machine Learning, SaaS, Software
Company size: 50+
Headquarters: Cologne, North Rhine-Westphalia, Germany
Founded: 2018
__________

About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.

__________

Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Is content marketing dead?

These days, many businesses pump all their marketing budget into running ads.

But are they getting better results than they would with organic growth strategies?

In today’s shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework.

You’ll learn:

1. Brendan's 4-part content marketing framework that sees the most success
2. What B2B Leaders should stop doing to grow their business
3. The 2 biggest misconceptions about B2B content marketing


About Brendan:
Getting results via his 4-part SaaS growth framework is what Brendan does. Having led and scaled growth teams at two agencies, most of the clients Brendan worked with didn’t want (or need) a 6-12 month marketing engagements. He knew there was a better way, so he created his service.

Find Brendan on LinkedIn: https://www.linkedin.com/in/brendanhufford/
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About Growth Sprints:
Growth Sprints helps to take SaaS companies from $10M to $100M ARR. Using their SaaS Growth Sprint Framework, they help SaaS companies increase revenue from Google through short, focused marketing sprints.

Website: https://growthsprints.co/
Industry: SaaS, SaaS growth und SaaS marketing
Company size: 2
Headquarters: Chicago, USA
Founded: 2021

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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.

We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time

Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ 

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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Is content marketing dead?

These days, many businesses pump all their marketing budget into running ads.

But are they getting better results than they would with organic growth strategies?

In today’s shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework.

You’ll learn:

1. Brendan's 4-part content marketing framework that sees the most success
2. What B2B Leaders should stop doing to grow their business
3. The 2 biggest misconceptions about B2B content marketing


About Brendan:
Getting results via his 4-part SaaS growth framework is what Brendan does. Having led and scaled growth teams at two agencies, most of the clients Brendan worked with didn’t want (or need) a 6-12 month marketing engagements. He knew there was a better way, so he created his service.

Find Brendan on LinkedIn: https://www.linkedin.com/in/brendanhufford/
__________

About Growth Sprints:
Growth Sprints helps to take SaaS companies from $10M to $100M ARR. Using their SaaS Growth Sprint Framework, they help SaaS companies increase revenue from Google through short, focused marketing sprints.

Website: https://growthsprints.co/
Industry: SaaS, SaaS growth und SaaS marketing
Company size: 2
Headquarters: Chicago, USA
Founded: 2021

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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.

We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time

Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ 

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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Business environments are rapidly becoming more complex.

Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales.

But where are businesses finding salespeople with this unusual skill combination?

Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta.

You’ll learn:

1. The advantage of being a consultant first and then moving into enterprise sales
2. How Christian leverages his consulting skills to drive sales
3. Why you should consider inviting UX researchers into your sales meetings
4. How the energy crisis is affecting the adoption and sales of electric vehicles


About Christian:
Christian is Director of Enterprise Sales at Monta, helping large partners & customers find the right angle to electric vehicle charging. Prior to Monta, he spent most of his career as a Management Consultant focused on the energy transition before moving into a more operational role in eMobility together with E.ON, one of Europe's largest utility companies.

Find Christian on LinkedIn: https://www.linkedin.com/in/ckurtenbach
Christian’s favorite business book:
Good Strategy/Bad Strategy: The difference and why it matters - Richard Rumelt https://amzn.to/3CB0h4T
Christian’s favorite podcasts:
Deutschlandfunk - https://www.deutschlandfunk.de/interview-100.html
The Times Podcasts - https://www.thetimes.co.uk/podcasts/
OMR Podcast - https://omr.podigee.io/
The Guardien Science Weekly - https://www.theguardian.com/science/series/science
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About Monta:
Monta is the operating platform powering the electric vehicle (EV) charging ecosystem serving drivers, companies, cities, and the electricity grid. With Monta you can launch, manage, and scale all your EV needs and operation with one integrated software built to EV better. We believe that accelerating and democratising the adoption of EV technology is key to fostering the sustainable future we so desperately need.

Website: https://monta.com/
Industry: IT-Services und IT-Consulting
Company size: 200
Headquarters: Copenhagen, Denmark
Founded: 2020

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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.

We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time

Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/

__________

Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

 

Business environments are rapidly becoming more complex.

Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales.

But where are businesses finding salespeople with this unusual skill combination?

Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta.

You’ll learn:

1. The advantage of being a consultant first and then moving into enterprise sales
2. How Christian leverages his consulting skills to drive sales
3. Why you should consider inviting UX researchers into your sales meetings
4. How the energy crisis is affecting the adoption and sales of electric vehicles


About Christian:
Christian is Director of Enterprise Sales at Monta, helping large partners & customers find the right angle to electric vehicle charging. Prior to Monta, he spent most of his career as a Management Consultant focused on the energy transition before moving into a more operational role in eMobility together with E.ON, one of Europe's largest utility companies.

Find Christian on LinkedIn: https://www.linkedin.com/in/ckurtenbach
Christian’s favorite business book:
Good Strategy/Bad Strategy: The difference and why it matters - Richard Rumelt https://amzn.to/3CB0h4T
Christian’s favorite podcasts:
Deutschlandfunk - https://www.deutschlandfunk.de/interview-100.html
The Times Podcasts - https://www.thetimes.co.uk/podcasts/
OMR Podcast - https://omr.podigee.io/
The Guardien Science Weekly - https://www.theguardian.com/science/series/science
__________

About Monta:
Monta is the operating platform powering the electric vehicle (EV) charging ecosystem serving drivers, companies, cities, and the electricity grid. With Monta you can launch, manage, and scale all your EV needs and operation with one integrated software built to EV better. We believe that accelerating and democratising the adoption of EV technology is key to fostering the sustainable future we so desperately need.

Website: https://monta.com/
Industry: IT-Services und IT-Consulting
Company size: 200
Headquarters: Copenhagen, Denmark
Founded: 2020

__________

About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.

We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time

Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/

__________

Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

 

The secret to B2B sales success?

Promotional one-way communication won’t cut it with today’s ad-exhausted B2B customer.

Instead, you need to start building and nurturing long-term, meaningful relationships.

Find out how in today’s episode with Pim Geurts, Global Director of Strategic Alliances at o9 Solutions and our host, Sammy.

You’ll learn:

1. What a B2B community is according to Pim
2. How to build your own B2B community
3. How to get your community members involved
4. The value of B2B communities
5. How to translate online communities to the offline world


About Pim:
Pim is currently working as Director of Strategic Alliances at o9 Solutions where he helps strengthen the company's partner landscape to facilitate the rapid growth of o9. In his previous role, he set up the global aim10x community for digital transformation leaders in planning and decision-making.

Find Pim on LinkedIn: https://www.linkedin.com/in/pimgeurts/
Pim's business book recommendation:
The Power of Habit: Why We Do What We Do, and How to Change - Charles Duhigg https://amzn.to/3V9K52M
Pim's favorite business leaders:
Elon Musk and Steve Jobs
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About o9 Solutions:
The o9 Digital Brain is a game-changing planning platform helping global companies across industries transform their supply chain, commercial, finance, and sustainability decision-making for digital age volatility and complexity.

Website: https://o9solutions.com/
Industry: Analytics, Digital Media, Enterprise Software, SaaS
Company size: 2000+
Headquarters: Dallas, Texas
Founded: 2009

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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.

We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time

Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/

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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.