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Data Beats Opinion
by Keith PerhacThoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Copyright: 2019 SegMetrics
Episodes
The Importance of Personalization in Online Marketing with Jason Resnick
1h 3m · PublishedIn this interview with Jason, we cover:
- How Jason got his start in eCommerce
- His journey with WooCommerce
- The importance of personalization in online marketing
- Why one of the first things Jason does with his clients is ask them what their customer journey is
- Helping his clients identify their sales cycle
- Nurturing customers through email
- The importance of picking the right lead magnet
- Using lead scoring
- Launch style funnels vs evergreen funnels
- How to make your marketing stand out in a crowded space
- The value of putting yourself through your own funnels
Connect with Jason
@rezzz on Twitter
rezzz.com
Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster
52m · PublishedIn this interview with Kurt, you'll learn:
- the importance and impact of novelty
- the effectiveness of combining community building with media creation and product launches
- the offer that got people's attention on Black Friday / Cyber Monday
- how to stand out online
- just how successful ROA is on SMS
- the importance of knowing you're not necessarily your own best customer
- the key to competing with the big brands
Refining Your List with LeadShield.io
1h 0m · PublishedIn this interview with Brandon, we discuss:
- The inspiration behind the creation of LeadShield
- The surprising thing Brandon found in the process of creating LeadShield
- The growth strategies Brandon's used for his 3 SaaS
- His use of Mechanical Sequences to plan his promotions
- The importance of keeping customers happy and offering a great product
- The two parts to effective email marketing
- The benefit of segmenting your list
- Why you want to collect the lead first and weed out the bad leads later
- The importance of understanding your ideal target market when developing a SaaS
You can connect with Brandon:
LeadShield.io
Discount page: go.leadshield.io/databeats
On Facebook as Brandon Shelton - send him a friend request
Funnel Optimization Strategies with Josh Doody
1h 3m · PublishedJosh and Keith discuss:
- Josh's offer and how his funnel is structured
- How he uses RightMessage
- Using SEO to grow his site visits from 150 to 100K
- What happened when he switched from giving away 10 templates as his opt-in, to giving away 1 template and selling the other 9
- How he utilizes his thank you pages
- Why he shortened his funnel
Connect with Josh Doody
@JoshDoody
https://fearlesssalarynegotiation.com/ https://fearlesssalarynegotiation.com/coach/
Planning the Perfect SaaS Launch: Userlist.io
48m · PublishedIn this interview with Jane and Benedikt, you’ll learn:
- How to leverage the audience that you have (without abusing your personal relationships)
- How they chose where to promote their launch
- Why they used product hunt
- Their decision making behind choosing to do card up front
- Why they used ‘schedule a demo’ as their secondary CTA and how it worked out for them
- Things they weren’t expecting to come out of the launch of the product and how people responded
- The strategy behind what they chose as their freebie
- Why they don’t like selling lifetime licenses
You can connect with Jane & Benedikt at:
- Userlist.io
- Jane Portman @uibreakfast
- Benedikt Deicke @benediktdeicke
Data Beats Opinion has 15 episodes in total of explicit content. Total playtime is 12:37:37. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on February 23rd, 2024 14:46.