Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

In this episode of The Revenue Marketing Show, we’re sharing an interview between former SharpSpring CMO, Chip House, and the CEO of SparkToro, Rand Fishkin. This interview originally aired as part of our Agency Growth webinar series, and it includes a deep-dive Q&A session with Rand answering questions from the audience about effective content development, influencer marketing, the current state of SEO, digital marketing best practices for agencies, and more. He also discusses his recent book, Lost and Founder. Check it out!

About Rand Fishkin, CEO of SparkToro

Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. Plus, if you feed him great pasta or great whiskey, he’ll give you the cheat code to rank #1 on Google.

Connect with Rand: https://www.linkedin.com/in/randfishkin/ 

For more information & to connect with us:

Visit our website: www.sharpspring.com 

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring 

Eric recently got the chance to appear on Sales Pipeline Radio hosted by Matt Heinz, and we’re excited to now be able to rebroadcast the episode and share it with you here! In this episode, Matt and Eric discuss “Future-Proof Demand Strategies That Work”, as well as why driving demand gen needs to be approached as a holistic exercise, the recent acquisition of SharpSpring by Constant Contact, and more. Enjoy!

About Matt Heinz, President of Heinz Marketing:

At Heinz Marketing, Matt focuses on strategic customer acquisition, retention strategy and execution, with a particular focus on start-ups and fast-growth businesses seeking to accelerate top-line growth. On his show Sales Pipeline Radio, he features some of the brightest minds in B2B sales and marketing, sharing their secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. 

Connect with Matt: https://www.linkedin.com/in/mattheinz/ 

About Eric Stockton, VP of Demand Gen at SharpSpring:

An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel.

Connect with Eric: https://www.linkedin.com/in/ericstockton   

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric speaks with Benton Crane, the CEO of Harmon Brothers, the creative agency responsible for some of the most viral ads in internet history. Their iconic campaigns for  trending companies like Squatty Potty, Purple Mattresses, and Poo-Pourri have helped drive more than $450 million in sales and over 1.5 billion views! Eric chats with Benton about how he managed the agency’s growth from its infancy to now, where they can say they’re among the world’s most sought after ad agencies.

About Benton Crane, CEO of Harmon Brothers 

As CEO, Benton wears many hats, but all his roles share the goal of taking care of clients. Harmon Brothers has amazing clients who have provided them with the chance to make some of the most successful YouTube ad campaigns of all time. The agency helps brands go from obscurity to being a household name – where every brand wants to be.

Connect with Benton: https://www.linkedin.com/in/bentoncrane/ 

About Eric Stockton, VP of Demand Gen at SharpSpring:

An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring 

Mark Walker is an entrepreneur, marketing consultant, and startup coach, and he founded his company GTM Works with the goal of addressing the many go-to-market pains felt by startups and scaleups that are struggling to get off the ground, from poor conception to execution.

In this episode of The Revenue Marketing Show, Eric asks Mark about his journey into the SaaS and tech space, how he’s helped companies move from outbound-only marketing to creating effective inbound strategies from the ground up, and the tips he has for organizations who are trying to get their Sales and Marketing teams on the same page. Check it out!

About Mark Walker, Founder of GTM Works:

In addition to running GTM Works, Mark is also Fractional CRO, coach and consultant for a number of rapidly scaling early stage ventures, as well as SIA Coach on Go-to-Market. Mark is also a frequent public speaker on all things related to commercial strategy, go-to-market and revenue growth.

Connect with Mark: https://www.linkedin.com/in/jfdimark/

About Eric Stockton, VP of Demand Gen at SharpSpring:

An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel.

Connect with Eric: https://www.linkedin.com/in/ericstockton    

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode of the Revenue Marketing Show, Nick Mangold from our Product Marketing team speaks with Christian Otero, SharpSpring's Head of Product Management. The two provide a glimpse into our product vision, Product’s day to day workings, and how they’ve evolved since SharpSpring’s early days. Christian has spent years working with our partners and he discusses how he brings what he’s learned about their business needs, goals, and obstacles to the table for the Product Team. It’s a great glimpse into what makes our Product team tick – enjoy the episode!

About Christian Otero, Manager of Product Management at SharpSpring

Passion, empathy, and creativity drive Christian to help develop a successful environment for his team members. He’s only truly satisfied when leading or working with a team to complete a complex goal. 

Connect with Christian: https://www.linkedin.com/in/christian-otero-526444108/

About Nick Mangold, SharpSpring Senior Product Marketer

Nick is an experienced marketer with a demonstrated history of working in the software advertising industry. Having previously served as a SharpSpring Senior Onboarding Specialist, he developed a wealth of first-hand knowledge on the implementation, strategy, and tactics key to growing your business with marketing automation.

Connect with Nick: https://www.linkedin.com/in/nicholas-mangold/ 

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

Tim Parkin is a consultant and advisor to marketing executives around the world. He believes in what he calls “marketing inside out” – the idea that great marketing starts with the team you build. In this episode of the Revenue Marketing Show, Eric spoke with Tim about the challenges he sees companies facing when trying to run a high performance marketing team and how he helps marketing leaders remove friction at their organizations. 

They also discuss Tim’s theory that with the right team you can ensure every dollar you invest in your marketing delivers the biggest impact and the highest return. It’s a great interview, so don’t miss it!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

About Tim Parkin of Parkin Consulting:

Tim is an advisor, consultant, and coach to marketing executives globally. By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, he’s unlocked rapid and dramatic growth for international brands and award-winning agencies alike. Tim’s mission is to help transform marketing teams move from insignificant growth to a high-performance team with reliable processes that consistently deliver record-breaking results.

Connect with Tim: https://www.linkedin.com/in/marketing-consultant-tim-parkin/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Constant Contact VP of Sales, Greg Bond, speaks with Paul Bresenden and Brooks Nelson of 454 Creative. They all attended the recent B2B Marketing Expo, and the three took some time to sit down together and chat about how agencies in 2022 are using tech effectively to help improve their human interactions in marketing. 

Paul and Brooks also explain the approach they take at 454 Creative when coaching clients on marketing automation systems, lead scoring, various attribution models, and more. Enjoy the episode!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

About Paul Bresenden, Founder, President, and CEO of 454 Creative

Paul is  a marketing expert in LEAN Marketing, marketing and sales alignment, lead generation strategy, and digital marketing. He focuses on B2B professional service firms and considered purchase product companies and currently heads up 454 Creative.

Connect with Paul: https://www.linkedin.com/in/pbresenden/ 

About Brooks Nelson, Director of Business Consulting at 454 Creative

Brooks has an extensive background in marketing and tech, and he’s constantly seeking out ways to improve himself, his company, and his clients' experiences. Above all, Brooks craves efficiency and loves finding creative solutions to difficult problems.

Connect with Brooks: https://www.linkedin.com/in/rbrooksnelson/ 

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

We’re changing things up a bit this time on The Revenue Marketing Show! In this episode,  you’ll get to check out a recent talk given by SharpSpring from Constant Contact’s very own VP of Sales, Greg Bond, at the ChatFunnel’s annual Demand Gen Summit. In this presentation, Greg speaks about ways to accelerate your sales funnel and why marketing and sales team alignment is so critical as part of any demand gen strategy. 

Thanks to ChatFunnels for having us at the Summit, and we hope you all enjoy the episode.

About Greg Bond, Constant Contact VP of Sales:

Businesses thrive when they create value for their customers. Greg helps businesses better understand their customers so they can maximize their value proposition. To accomplish this, he analyzes customer behavior and KPIs and creates strategies for optimization. He then builds more efficient systems that mobilize teams to deliver value. Value creation drives revenue!

Connect with Greg: https://www.linkedin.com/in/gregbond007/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric speaks with Todd Lebo and Jenna Balegno, the CEO and COO, respectively, of marketing research firm Ascend2. SharpSpring recently partnered with the firm to conduct a survey of marketing professionals on the topic of Sales and Marketing Team Alignment. During the episode Eric, Todd, and Jenna explain why this particular subject was so important and interesting to them to learn more about, and they discuss some of the key findings of the survey report. It’s a great episode, enjoy!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

About Ascend2 

Ascend2 is a team of research and marketing professionals providing original research for marketing technology companies and agencies. Their proprietary process allows them to conduct primary research, create content and generate demand that addresses the specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead. If marketing professionals are your ideal prospects, they help you find more of them.

Connect with Ascend2: https://www.linkedin.com/company/ascend2/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric spoke with Nicole Siegal Fuselier, who is VP of Corporate and Revenue Marketing at Dremio. Nicole is known for thought leadership on topics like defining revenue marketing and promoting alignment, she often writes about tech, and much of her work is framed around what it means to be at the forefront of the emerging revenue marketing space.

During their discussion, Eric and Nicole discussed the importance of having a holistic view of the sales funnel, and why sales and marketing alignment is more vital than ever. They also nerded out together discussing demand gen and discussed why she considers herself not just a marketer, but a revenue marketer. Check it out!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

About Nicole Siegal Fuselier, VP of Corporate and Revenue Marketing at Dremio

Nicole is a results-driven senior technology marketing professional with a reputation for developing, managing and implementing global marketing strategies, streamlining operations and executing marketing programs that directly influence revenue. At Dremio, she’s a creative leader who approaches market challenges and opportunities using analytics and innovation.

Connect with Nicole: https://www.linkedin.com/in/nsiegalfuselier/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring