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Digital Careers
by Digital CareersBartonRock's Digital Careers podcast offers insights and advice on advancing your career as well as making your digital hiring more effective.
Copyright: Guy Day
Episodes
7: S1 E4: New retail and digital’s time to shine. What does this mean for FMCG?
36m · PublishedMy guest is Sharon Hill, E-Commerce & Digital Director at Mars Foods in the UK.
- The significant shift towards online sales for FMCG and grocery retail
- The need for companies to adopt a more integrated approach between offline and online
- Sharon’s 3 step plan towards achieving greater integration
- The opportunities for companies who get it right
- Great career tips for FMCG professionals looking to gain more digital exposure
- Why hiring within digital is about identifying the right mindset as well as the skills
6: Digital Careers Thoughts: Themes from the C-Suite
4m · PublishedEach Monday, Guy Day of the 'Digital Careers Podcast' will give you his thoughts to help advance your digital career and make your digital hiring more effective.
In this episode, Guy discusses the common themes from discussions with C-suite digital executives. He also shares his views on why precisely now, despite the uncertainty from COVID-19, it is a good time to be hiring in digital.
If you'd like to know more, you can contact Guy on [email protected], or you can read his thoughts in the 'Knowledge' section of https://www.bartonrock.com/
5: S1 E3: How Customer Loyalty will change in a post-COVID world
35m · PublishedMy guest is Paul Smitton, CEO at Asia Miles, part of Cathay Pacific. He is responsible for managing Asia’s leading travel and lifestyle rewards programme, which has a portfolio of over 12 million members and more than 800 business partners worldwide.
- What's changed around customer loyalty through COVID-19
- The importance of earning trust and taking a long-term view towards customer relationships
- Digital innovation including improving customer loyalty through a better digital experience
- Why data is a powerful asset for personalisation but also needs to be deployed appropriately
- How managing data privacy is so critical to reinforcing brand trust
- Recognising that values and culture are intrinsic to employee loyalty
- Hiring within digital is difficult so how to make your employer brand attractive to digital talent
4: Digital Careers Thoughts: Digital Executives' response to A.I threat?
4m · PublishedDigital Careers Thoughts: Digital Executives' response to A.I threat?
Each Monday, Guy Day of the 'Digital Careers Podcast' will give you his thoughts to help advance your digital career and make your digital hiring more effective.
In this episode, he looks at Digital Executives, and the possible threat of A.I to, among other things, their job security.
If you'd like to know more, you can contact Guy on [email protected], or you can read his thoughts in the 'Knowledge' section of https://www.bartonrock.com/
3: S1 E2: How Data has changed the job of the Chief Marketing Officer.
36m · Published- How data binds marketing and the wider organisation together creating an increased convergence between functions
- The collapse of the ‘customer funnel’ with a greater focus on audience being fuelled by data
- Opportunities for marketers to harness data to better understand and target customers as well as personalise consumer experience
- The six foundational pillars of data within a consumer driven company
- How COVID-19 is accelerating the shift to digital
- The less linear nature of digital career paths
- Advice for organisations to think more laterally with digital hiring decisions to create opportunities for a broader cross section of talented people
2: Digital Careers Thoughts: Digital Transformation - Hire this Profile
6m · PublishedEach Monday, Guy Day of the 'Digital Careers Podcast' will give you his thoughts to help advance your digital career and make your digital hiring more effective.
In this episode, he takes a look at 5 things to remember when hiring the right leader for a digital transformation.
If you'd like to know more, you can contact Guy on [email protected], or you can read his thoughts in the 'Knowledge' section of https://www.bartonrock.com/
1: S1 E1: How can gender diversity within data and technology be resolved?
40m · Published- Why some industry sectors face such a gender imbalance
- Why the data and technology sector attracts such a small percentage of women - data suggesting under 20% of the tech workforce in the UK is female
- Why organisations should be concerned other than ‘being seen to do the right thing’
- How the data & tech industry can address the imbalance and what individuals themselves can do to help change the direction of travel?
- Shan offers her career advice to help women (and men) advance their digital career
- She finally provides some tips on where she'd be channelling her energy to address gender imbalance if she was CHRO of a company hiring in digital.
You can also contact me via [email protected]
1: Digital Careers - Trailer
1m · PublishedBartonRock's Digital Careers podcast offers insights and advice on advancing your digital career, as well as making your digital hiring more effective.
Digital Careers has 28 episodes in total of non- explicit content. Total playtime is 11:23:41. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on February 23rd, 2024 08:42.