Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

In this episode, Eric has an in-depth conversation focused around B2B marketing strategy, content, and storyelling with Ardath Albee, CEO of consulting firm Marketing Interactions, Inc. Ardath is a published author, frequent public speaker, and workshop instructor in the B2B marketing space.

Ardath’s passion is teaching companies how they can use marketing automation and advanced content marketing approaches effectively to transform the marketing and selling of their complex solutions by keeping the customer front and center. We hope you enjoy the episode!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

About Ardath Albee, CEO and B2B Marketing Strategist at consulting firm Marketing Interactions, Inc.

Adrath has spent 30+ years in business management and marketing operations. She uses this extensive background and expertise to help clients create personas and persona-driven digital content marketing strategies with compelling content platforms that contribute to downstream revenue. 

Connect with Ardath: https://www.linkedin.com/in/ardathalbee/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric speaks with Bolaji Oyejide, VP of Marketing at TestBox, a free self-serve platform that helps users test and compare multiple customer support software solutions and find the best one for their specific team. Bolaji has held many demand gen roles throughout his career, including serving as Director of Demand Gen at both MetaData and at Bevy. 

During this fun, fast-paced chat, Eric and Bolaji talk about how branding is often defined as “anything that can’t be measured” - and why Bolaj thinks that’s a false narrative. He also discusses founding Oh Happy Day Marketing, and how his passion for comic books ultimately led to his own career today. Don’t miss it! 

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

About Bolaji Oyejide, VP of Marketing at TestBox 

Bolaji’s 20-year career has allowed him to hone Classical Branding at Procter & Gamble, Software Branding at IBM, SaaS Marketing at Red Hat, Data-Driven Demand Gen at Metadata, and Human Storytelling at Brave Young Heroes. Now at TestBox, he helps companies take the pain out of the search for the right software, providing instant access to live products they can play with side-by-side. No more slides, sales pitches, demos, or unfulfilled promises.

Connect with Bolaji: https://www.linkedin.com/in/bolaji/ 

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

In the latest episode of The Revenue Marketing Show, Eric talks with James Bridgman, Head of Global Marketing at Pollinate International. James started a marketing agency in London and acted as CEO for 18+ years. More recently, he pivoted into the corporate world and is now the Head of Global Marketing at Pollinate, a company focused on reinventing merchant acquiring for banks around the world. 

James has a huge range of marketing expertise, and he had a lot to say about the importance of specialized marketing and how marketers can work to add value to their companies in areas where no one else can. In their chat, he and Eric discuss ways marketers can win over their sales teams, C-suites, and, ultimately, their target audiences with hyper-specialized, non-generic tactics and content. Enjoy the episode!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

About James Bridgman, Head of Global Marketing at Pollinate International

Pollinate exists to help banks compete against FinTech, and they particularly keep small businesses in mind. As the Head of Global Marketing, James heads up Pollinate’s global marketing functions, from brand positioning to lead generation, partnership building, and more.

Connect with James: https://www.linkedin.com/in/jamesbridgman/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

In this new episode of the Revenue Marketing Show, Eric spoke with Andrei Zinkevich, the co-founder of FullFunnel and the host of the Full-Funnel B2B Marketing Podcast. Eric and Andrei had a blast discussing all things full funnel marketing, and they also touch on topics from account based marketing, to how Marketing contributes to the pipeline, why so many of the best marketers used to be salespeople, and much more. Enjoy the episode!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton/   

About Andrei Zinkevich, 

Andrei is the co-founder of Fullfunnel.io, which helps B2B Tech and Service-based companies generate demand and land mid-market and enterprise sales-qualified opportunities with full-funnel account-based marketing.

Connect with Andrei: https://www.linkedin.com/in/azinkevich/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring 

In this episode of The Revenue Marketing Show, Eric talks with Kamil Rextin. Kamil is the General Manager at 42/Agency out of Toronto, where they specialize in demand gen, marketing automation, and helping B2B SaaS companies scale. 

Kamil worked for years in B2B SaaS, demand gen, and marketing ops prior to starting his consulting firm four years ago. These days at 42/Agency, he focuses on helping organizations streamline revenue and scale. In this interview, he and Eric discuss why knowing what you’re measuring against matters so much for B2Bs, and why so many marketers are making decisions based on the wrong data (and how to avoid doing exactly that). Check it out!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

About Kamil Rextin, General Manager at 42/Agency

Kamil is experienced in Operations, Demand Generation & Growth. He now runs a consulting practice, 42/Agency, which specializes in helping high-growth B2B Saas Companies with ABM, Demand Generation & Marketing Operations. Their clients see an average 4X return in pipeline!

Connect with Kamil: https://www.linkedin.com/in/kamilrextin/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric talks with Nyssa Cromwell, who started her career in computer programming, then pivoted to running her own digital agency, and today serves as VP of Marketing at G2V Optics Inc., a solar simulation tech company. 

Eric and Nyssa discuss her approach when it comes to capturing data-driven metrics from campaigns and aligning them all the way up to the revenue using automation. They also chat about her preferred KPIs, what content she’s been consuming lately, why she loves being a “LinkedIn lurker”, and how marketers can work to gain a bigger seat at the table and participate in strategic discussions with executive teams. Don’t miss it!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton/   

About Nyssa Cromwell, VP of Marketing at G2V Optics Inc.

Nyssa is an entrepreneur and master of digital marketing and automation. Starting her career at Accenture with a specialization in Java application architecture and development, she moved into building up her marketing acumen by running a digital marketing agency, building a startup, and working on ecommerce teams for national brands.

Connect with Nyssa: https://www.linkedin.com/in/nyssacromwell/ 

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring 

In this episode of the Revenue Marketing Show, Eric chats with Doug Dibert, founder of Magnfi and host of the podcast Video Marketing Ninja, Doug launched Magnfi while he was running a video marketing agency and noticed a need for a service that allowed digital marketing agencies to white label a platform and re-brand it as their own in-house scalable video service offering. 

During their talk, Doug chatted with Eric about his passion for video marketing, his tips for creating better video content without a lot of time, money, or fancy equipment, and how agencies and SMBs can easily add video marketing as an offering to their services lineup.

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton/   

About Doug Dibert, Founder of Magnfi

At Magnfi, Doug and his team help make it easy to add video to your marketing mix. Magnfi helps Businesses & Digital Marketing Agencies create engaging video marketing content for their clients through their own in-house = scalable video marketing service offerings.

Connect with Doug: https://www.linkedin.com/in/dougdibertjr-white-label-video-marketing-software/ 

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring 

Chuck Bankoff is the Owner and President at Kreative Webworks, an agency specializing in generating sales for businesses and enrollments for schools. Over the years Chuck and his team have made a shift from describing themselves as a Website Development Company, to a Digital Marketing Agency, and these days they consider themselves an Inbound Marketing agency. 

In this episode, Eric and Chuck discuss the journey Kreative Webworks made as an agency,, his tactics for getting clients to think about marketing as an investment rather than an expense, why marketers should be dedicated to keeping clients happy way past the initial sale, and lots more. Enjoy the episode!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

About Chuck Bankoff, Owner and President at Kreative Webworks

At Kreative Webworks, Chuck directs a team of creative and technical professionals in developing creative and strategically designed websites, search engine traffic, and the social “footprint” to better manage their client’s online brand. 

Connect with Chuck: https://www.linkedin.com/in/chuckbankoff/ 

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric sat down with David Wachs, CEO of Handwrytten, to discuss how the company is bringing back the lost art of letter writing through scalable, robot-based solutions that “handwrites” notes and allows users to send them from CRM systems, apps, or through custom integration. The two discussed attribution methods, customer acquisition strategies, why a personal touch goes so far in today’s swamped marketplace, and innovative ways to cut through the digital noise. Don’t miss it!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton     

About David Wachs, CEO of Handwrytten:

A serial entrepreneur, David is currently CEO of Handwrytten, working with key partners and vendors to support delivery of handwritten notes, cards and associated gift cards and designing new handwryting machines. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.” David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, the Advertising Research Foundation, and more.

Connect with David: https://www.linkedin.com/in/davidwachs/ 

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring 

In this episode of The Revenue Marketing Show, SharpSpring VP of Customer Success, Greg Bond had a chance to talk with Jason Widup, VP of Marketing at Metadata.io. Metadata ​​is a demand gen platform created to help B2B marketers scale their paid campaigns to optimize revenue through advanced targeting and multivariate experimentation. 

With an extensive background in marketing ops, an ongoing interest in innovation and the latest tech, and his belief in immersing himself in his company’s data, Jason was a fascinating guest. He and Greg had a great chat about everything from sales and marketing team alignment, gated vs. ungated content, helping B2B marketers drive revenue and more. Check it out.

About Greg Bond

Businesses thrive when they create value for their customers. Greg helps businesses better understand their customers so they can maximize their value proposition. To accomplish this, he analyzes customer behavior and KPIs and creates strategies for optimization. He then builds more efficient systems that mobilize teams to deliver value. Value creation drives revenue!

Connect with Greg: https://www.linkedin.com/in/gregbond007/ 

About Jason Widup 

Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust. He’s known for his MarTech knowledge, intelligent solutions, unrelenting support, and high accountability. Jason has a broad range of experience managing the people, processes, and technologies that enable great, modern marketing.

Connect with Jason: https://www.linkedin.com/in/jasonwidup/ 

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring