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Discussion in Digital
by McKinsey Marketing & SalesDigital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
Copyright: 2023 McKinsey Marketing & Sales
Episodes
Discussions in Digital: Surveying the brand-building landscape
19m · PublishedRead more >
Listen to the podcast (duration: 19:09) > Building a brand in the digital age is forcing companies to innovate like never before.
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Discussions in Digital: Influencer marketing is ready for its close-up
23m · PublishedRead more >
Listen to the podcast (duration: 23:34) > Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.
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Coping with the new normal in marketing agency relationships
19m · PublishedRead more >
Listen to the podcast (duration: 19:11) > What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.
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What's a marketing ecosystem and what does it mean for marketers?
18m · PublishedRead more >
Listen to the podcast (duration: 17:59) > As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.
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Moving B2B companies into the digital world
19m · PublishedRead more >
Listen to the podcast (duration: 19:39) > Digital has already had a big impact on B2B companies. So where does the value lie?
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How strategy is evolving - and staying the same - in the hypergrowth digital age
21m · PublishedRead more >
Listen to the podcast (duration: 21:32) > In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.
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Discussions on digital: How large and small companies build a digital culture
18m · PublishedRead more >
Listen to the podcast (duration: 18:43) > In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.
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Reimagining customer experience in mobile age
20m · PublishedRead more >
Listen to the podcast (duration: 20:16) > In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.
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The new world of marketing
21m · PublishedRead more >
Listen to the podcast (duration: 21:27) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.
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Measuring marketing's impact
20m · PublishedRead more >
Listen to the podcast (duration: 20:37) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing
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Discussion in Digital has 13 episodes in total of non- explicit content. Total playtime is 4:37:15. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on January 4th, 2023 13:12.
