Engage Video Marketing Podcast

How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.

Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.

In this episode we cover:

• A short intro to Austin and what fires him up right now.
• A brief intro about his agency Socialty Pro.
• His journey into short form video (reels) yourself.
• How he feels as he has exploded in reels.
• What platforms are working best and why.
• What led him into AI.
• What does Syllaby do.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

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Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?

You have got to listen to what Armando has to share today.

Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.

Armando's versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.

But Armando's talents don't stop at acting. He's also a successful entrepreneur, having founded his own production company that's gained recognition for its fresh and innovative content.

Despite his busy schedule, Armando never forgets his roots in New Orleans. He's a proud ambassador for the city's unique culture and heritage, and he uses his platform to give back to the community whenever he can.

Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he's in front of or behind the camera, he's always pushing himself to be the best and leaving audiences wanting more.

In this episode we cover:

• A short intro to Armando and what fires him up right now.
• How his company stays fresh and innovative.
• The aspects of video production and marketing he is focusing on for his clients in 2023.
• A walkthrough on his approach for his clients.
• The key learnings he’s had along the way.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

Should you start a video podcast in 2023? What’s the point of having a video podcast as a business anyway? And aren’t podcasts really just audio shows? What’s this got to do with video marketing? That’s what we’ll be exploring with my guest today - podcasting and personal branding expert Brandon Birkmeyer from Brands on Brands.

Brandon Birkmeyer is a personal branding specialist and is host of the Brands On Brands podcast, which is consistently ranked top 10 in branding on Apple Podcasts. Brandon is also a former Madison Avenue advertising executive with over 21 years of experience advising top FORTUNE 100 companies including Walmart, Wells Fargo, Coca-Cola, and Apple. In 2022, he launched the Podcast Branding Academy, an online school and community for podcasters.

In this episode we cover:

• A short intro to Brandon and what led his focus on branding and podcasting.
• Who should consider starting a podcast now in 2023.
• Why podcasting is a good move for businesses.
• Why podcasting and not just video content or other forms of content.
• The benefit in video podcasting.
• How can a business measure success with podcasting?
• Some of the best ways to grow.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

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Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the Video Strategists Masterclass

Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

Today we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unravel the secrets behind creating hyper realistic AI avatars and learn how HeyGen is revolutionizing the video marketing landscape.

Joshua graduated from Carnegie Mellon University in 2014 and joined Snapchat since then. He founded HeyGen in 2020 Dec. Their mission is to use AI to reinvent the video creation experience. They believe visual storytelling = creativity + creation. HeyGen aims to make the "creation" cost nothing, liberating everyone's creativity.

In this episode we cover:

• A short intro to Joshua and what led him to create HeyGen
• How technology changed over the last few years that has made AI something that has a genuine use case in video marketing.
• What AI Video Generation is
• What AI Video allows for creators and business.
• Why use AI? Isn’t real video better?
• Does AI Video Generation put traditional video producers at risk?
• What HeyGen does exactly.
• The challenges that arise from this sort of technology.
• Custom Avatars raises a whole new set of questions around ethics, legality and ownership, what issues does Joshua see and how he thinks these issues should be overcome.
• What’s next for HeyGen.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

In 2023 LinkedIn has over 875Million Members and is 20 years old this year, but did you know that recently LinkedIn has released over 35 new features?

In this episode I’m joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more.  It’s time to give our LinkedIn Profiles a little love.

Kay is a resourceful Creative Director with experience in leading and inspiring design and content creation across social channels. She love balancing the creative mind with the challenge to produce quality results,

LinkedIn Content Marketing is her passion, and she believes one of the most suitable platforms on social media for business. LinkedIn works when your profile is optimum and you have all the content in the right places.

She is always looking to be challenged and to challenge her team. Driving skilled creative talent to think outside the box, and bring out their artistic abilities by creating organic content. 

Kay has recently been invited to join the Canva Creative Partner Program - what this means is that she will be working with Canva on their Beta sight, obtaining the latest design knowledge, ahead of her competitors.

Over the last six years, Kay have assisted Dash Social triple its interactivity on social media, creating organic content that drives engagement and brand awareness.

Her areas of expertise include the following:

LinkedIn Marketing Strategies, Canva Graphic Design, Digital Marketing, Social Media, Creative Strategy, Communications, Scheduling, Team Building and Leadership.

Kay's previous roles include Creative Director Dash Social, Panellist on the Digital Toolkit Q&A Panel, Advisor/Educator for the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program (Federally subsidised program), Agency Alternative Partner and Lions Australia 201/Q3 Marketing and PR Chair. (71 Clubs).

In this episode we cover:

• A short intro to Kay and what led her to her passion for LinkedIn.
• The most common misconception about LinkedIn as a content platform today.
• What most people in business are doing wrong on LinkedIn.
• The opportunity she sees when LinkedIn is set up right.
• The key features that people need to set up on their LinkedIn profile.
• Her thoughts on company pages on LinkedIn.
• Her views on LinkedIn Premium or Sales Navigator.
• Her thoughts on utilising video on Linkedin.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

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Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the Video Strategists Masterclass

Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

What if you are creating long-form content and there was an easy mindset shift that you could have to help you dominate in short-form as well that’s Reels, Tiktok, and YouTube Shorts?

In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy.

Latasha James is the Founder and Creative Director of James + Park, a social-first video marketing firm serving startups and tech clients across the globe, as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Through her courses, YouTube, and podcast content, Latasha has encouraged thousands of people to start and scale online businesses. 

In this episode we cover:

• A short intro to Latasha and what she does.
• When she started seeing the power of short-form videos.
• Her thoughts on content creators who prefer long-form videos and think short-form videos are only for younger crowds.
• The differences she sees between content designed for long-form videos versus short-form platforms.
• How she approaches the production of long-form videos with the view of repurposing the content into short form video.
• Her strategic goal from repurposed content across various platforms.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

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Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the Video Strategists Masterclass

Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

If you're in business and you haven't yet got started with video or you're afraid to show up on camera, what if I could tell you that there was one right video for you?

In this episode, I invited the author of the book "The One Right Video: An Entrepreneur's Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube" to talk about the idea of video creation as an entrepreneur.

Diana helps busy entrepreneurs who want to learn how to use video to share their vision and impact more people’s lives. She effortlessly simplifies the tech of video and breaks it down, so anyone can understand, regardless of skill level.

Mentioned in this episode:

Join the Video Strategists Masterclass

Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

If you haven’t yet heard of the AI tool that’s been taking the online world by storm over the last couple of months then keep listening because in this episode I’m sharing my thoughts on ChatGPT for video strategy.

And to be honest, I’ve been blown away from what this tool and other AI tools mean for our industry so I’m excited to dive in.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the Video Strategists Masterclass

Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

In this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget.

In this episode we cover:

• The learnings I’ve gained about:
• Thumbstop ratio (3sec view / impressions)
• Retention / Thruplays
• CTR / CTP Click to purchase
• CPA & AOV
• AAC
• ROAS

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

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Rate the Engage Video Marketing Podcast on iTunes

It’s 2023, and as I’ve said so many times before. The world of video marketing for business is changing, and I don’t want you to get left behind so in this episode I’m going to let you in on my Video Strategy Agencies key focus tactics for our clients this year. The video strategies that we’ll be guiding our clients towards throughout the year, and how you can potentially embrace these strategies for your own business so you stay on top of your video marketing game this year.

In this episode we cover:

• Short-form Vertical Video
• Impeccable hooks
• UGC
• Video Podcasting
• 1:1 Videos

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes