English language Visionary Marketing Podcasts

A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who … Read on

The post Customer service is a major source of frustration for consumers appeared first on Marketing & Innovation.

Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and … Read on

The post How to scale a B2B start-up globally in just two years appeared first on Marketing & Innovation.

Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and … Read on

The post US Start-up Marqvision tackles counterfeiting on marketplaces appeared first on Marketing & Innovation.

The myths of innovation are ubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably one of the most overrated business concepts. ‘Poor is the substance, … Read on

The post Must-read: Scott Berkun Spells Out The Myths of Innovation appeared first on Marketing & Innovation.

Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore, it’s a gateway for consumers to hold their favorite brands … Read on

The post Can Blockchain Technology Innovate the Supply Chain ? appeared first on Marketing & Innovation.

Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest … Read on

The post Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner appeared first on Marketing & Innovation.

Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many … Read on

The post European consumers are concerned about how brands are using their data appeared first on Marketing & Innovation.

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in … Read on

The post Brands and social media: facing up to new challenges in 2022 appeared first on Marketing & Innovation.

When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell … Read on

The post Dark Social marketing: the elephant in the room appeared first on Marketing & Innovation.

Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy, … Read on

The post Commodity Markets Disrupted for the Sake of Fairness appeared first on Marketing & Innovation.