English language Visionary Marketing Podcasts

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, … Read on

The post B2B vs B2C: why B2B matters and deserves more media coverage appeared first on Marketing & Innovation.

According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his journey of … Read on

The post Business Development Outsourcing as a tool against modern slavery appeared first on Marketing & Innovation.

A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, … Read on

The post Love thy salespeople and they will love your CRM system appeared first on Marketing & Innovation.

With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result of a combination of legal, technical and even political factors … Read on

The post Digital advertising: 40% of inventory already cookieless appeared first on Marketing & Innovation.

Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound tips from a field expert. Omnichannel marketing automation brings superior added … Read on

The post Marketing Automation tips: Key Lessons From Successful Implementations appeared first on Marketing & Innovation.

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio. Thanks … Read on

The post B2B Sharing Economy: A multi-trillion dollar market appeared first on Marketing & Innovation.

Will there ever be a Google Analytics ban in Europe? Google‘s web stats platforms launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report … Read on

The post Will Google Analytics be Banned in Europe? Not as easy as it seems appeared first on Marketing & Innovation.

Will intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large, and the current economic situation will probably, like it or … Read on

The post Will intermodal transport be the future of transportation by 2050? appeared first on Marketing & Innovation.

The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience … Read on

The post Trust is at the heart of the digital economy appeared first on Marketing & Innovation.

At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster’s definition) is on everybody’s lips. Whereas experts are still wondering whether there is such a … Read on

The post What could be the potential applications for the Metaverse in B2B? appeared first on Marketing & Innovation.