Enterprise Marketer Podcast - Conference

When customers want better content experiences and a personal voice to our brands, the first company you might not think of for an example is IBM. During the 70s, 80s, and 90s, when personal computing started to take off, brands like Apple, Microsoft, Packard Bell, and Compaq were seen as the cool kids. IBM, well that is the machine your father used at work.
In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experiences.
Enterprise Marketer has partnered with the team at the Content Marketing Institute to provide helpful content to our community through their affiliate programs and events. By purchasing content or registering for their events through us, we may be compensated for this transaction. These proceeds go back into building the community and compensating our contributors.
Be sure not to miss out on a great opportunity to purchase the video versions of each session for the Intelligent Content Conference that features great content from folks like Andrea Ames, Pam Didner, Buddy Scalera, Matt Balough, and many more amazing speakers. Click here for your offer: http://emktr.co/ICC17Content
Also, we will be at Content Marketing World and we hope you can make it as well. When you register, use promo code SQUARED100 for $100 off the price of your ticket and let us know you are coming. We want to make sure you have a wonderful time and to make sure we get you a special gift for being a member of our community. Go to this link for more information about the event: http://emktr.co/CMWorld17
Biography
Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.
Job Title: Content Experience Strategist, Architect, & Designer
Links:
Twitter: https://twitter.com/aames
Facebook: https://www.facebook.com/alames
LinkedIn: https://www.linkedin.com/in/andreaames/
Instagram: http://instagram/alames
Web: http://thinkmorewriteless.wordpress.com/
Corporate: http://ibm.com
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/52-andrea-ames/
Short URL: http://emktr.co/EMPC52

When customers want better content experiences and a personal voice to our brands, the first company you might not think of for an example is IBM. During the 70s, 80s, and 90s, when personal computing started to take off, brands like Apple, Microsoft, Packard Bell, and Compaq were seen as the cool kids. IBM, well that is the machine your father used at work.
In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experiences.
Enterprise Marketer has partnered with the team at the Content Marketing Institute to provide helpful content to our community through their affiliate programs and events. By purchasing content or registering for their events through us, we may be compensated for this transaction. These proceeds go back into building the community and compensating our contributors.
Be sure not to miss out on a great opportunity to purchase the video versions of each session for the Intelligent Content Conference that features great content from folks like Andrea Ames, Pam Didner, Buddy Scalera, Matt Balough, and many more amazing speakers. Click here for your offer: http://emktr.co/ICC17Content
Also, we will be at Content Marketing World and we hope you can make it as well. When you register, use promo code SQUARED100 for $100 off the price of your ticket and let us know you are coming. We want to make sure you have a wonderful time and to make sure we get you a special gift for being a member of our community. Go to this link for more information about the event: http://emktr.co/CMWorld17
Biography
Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.
Job Title: Content Experience Strategist, Architect, & Designer
Links:
Twitter: https://twitter.com/aames
Facebook: https://www.facebook.com/alames
LinkedIn: https://www.linkedin.com/in/andreaames/
Instagram: http://instagram/alames
Web: http://thinkmorewriteless.wordpress.com/
Corporate: http://ibm.com
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/52-andrea-ames/
Short URL: http://emktr.co/EMPC52

One on my favorite topics is Agile Marketing, and to find another person in the area who has passion about the subject is a very awesome thing. Travis Arnold, self-described digital marketer, business owner, and a technical guy, is one of the original community contributors to the idea behind bringing Agile to marketing.
In this episode, Travis and I discuss how he got started with the subject, how teams can focus on delivering amazing content by focusing on customer satisfaction, and when it is the right time to change course on your efforts. And the fun doesn't stop there. We dive into getting out of the cost-center mentality of a marketing department and consider what it will take to have your team show true ROI to the business.
Biography
Travis Arnold likes marketing, technology and a good taco shop. After working for Sendouts, with a brief stint in the Rockies, he started a small digital marketing agency that helps tech companies. He and Jason teamed up, created Herefish and the rest is history. When not in the office he’s usually found outdoors.
Links
Twitter https://twitter.com/Travis_Arnold
LinkedIn https://www.linkedin.com/in/travarnold/
Web http://travisarnold.com/
Corporate http://harbingerlabs.com/
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/show-51-travis-arnold/
http://emktr.co/EMPC51

One on my favorite topics is Agile Marketing, and to find another person in the area who has passion about the subject is a very awesome thing. Travis Arnold, self-described digital marketer, business owner, and a technical guy, is one of the original community contributors to the idea behind bringing Agile to marketing.
In this episode, Travis and I discuss how he got started with the subject, how teams can focus on delivering amazing content by focusing on customer satisfaction, and when it is the right time to change course on your efforts. And the fun doesn't stop there. We dive into getting out of the cost-center mentality of a marketing department and consider what it will take to have your team show true ROI to the business.
Biography
Travis Arnold likes marketing, technology and a good taco shop. After working for Sendouts, with a brief stint in the Rockies, he started a small digital marketing agency that helps tech companies. He and Jason teamed up, created Herefish and the rest is history. When not in the office he’s usually found outdoors.
Links
Twitter https://twitter.com/Travis_Arnold
LinkedIn https://www.linkedin.com/in/travarnold/
Web http://travisarnold.com/
Corporate http://harbingerlabs.com/
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/show-51-travis-arnold/
http://emktr.co/EMPC51

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.
Biography
Buddy Scalera - Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books. Learn more at BuddyScalera.com and WordsPicturesWeb.com.
Robert Rose - As the Chief Strategy Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.
Andrea Fryrear - Andrea is an agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the founder and chief content officer for Fox Content, where she helps drive content strategy and implementation for her clients using agile marketing methodologies. You can also find her writing and editing The Agile Marketer, a community and resource center for all things agile marketing.
Matthew Balogh - Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy. Matt combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that changes behavior. Matt is currently the Senior Director of Content Engineering with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts a bi-weekly podcast on martech in the healthcare industry. Matt has global experience implementing intelligent content systems.
Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.
Links
LinkedIn -Rose https://www.linkedin.com/in/robrose/
LinkedIn - Fryrear https://www.linkedin.com/in/afryrear/
LinkedIn - Scalera https://www.linkedin.com/in/buddyscalera/
LinkedIn - Balogh https://www.linkedin.com/in/mattbalogh/
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-50-poker-game/
http://emktr.co/EMPC50

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.
Biography
Buddy Scalera - Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books. Learn more at BuddyScalera.com and WordsPicturesWeb.com.
Robert Rose - As the Chief Strategy Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.
Andrea Fryrear - Andrea is an agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the founder and chief content officer for Fox Content, where she helps drive content strategy and implementation for her clients using agile marketing methodologies. You can also find her writing and editing The Agile Marketer, a community and resource center for all things agile marketing.
Matthew Balogh - Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy. Matt combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that changes behavior. Matt is currently the Senior Director of Content Engineering with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts a bi-weekly podcast on martech in the healthcare industry. Matt has global experience implementing intelligent content systems.
Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.
Links
LinkedIn -Rose https://www.linkedin.com/in/robrose/
LinkedIn - Fryrear https://www.linkedin.com/in/afryrear/
LinkedIn - Scalera https://www.linkedin.com/in/buddyscalera/
LinkedIn - Balogh https://www.linkedin.com/in/mattbalogh/
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-50-poker-game/
http://emktr.co/EMPC50

For a Content Marketing effort to work, you have to focus your work on creating consistently delivered content that is valuable to an audience. Sometimes our personas are simple, due to the lack of geographic area we have to cover. However, the value received in an article written for a banker in the United States could be completely different than that of a banker in Kenya. In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get started by using the resources you already have if you are facing this issue.
Biography:
Pam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.
Links:
Twitter:https://twitter.com/pamdidner
LinkedIn:https://www.linkedin.com/in/pamdidner
Web: http://www.pamdidner.com/
Book:http://pamdidner.com/book-gcm/
Show: http://emktr.co/EMPC49

For a Content Marketing effort to work, you have to focus your work on creating consistently delivered content that is valuable to an audience. Sometimes our personas are simple, due to the lack of geographic area we have to cover. However, the value received in an article written for a banker in the United States could be completely different than that of a banker in Kenya. In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get started by using the resources you already have if you are facing this issue.
Biography:
Pam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.
Links:
Twitter:https://twitter.com/pamdidner
LinkedIn:https://www.linkedin.com/in/pamdidner
Web: http://www.pamdidner.com/
Book:http://pamdidner.com/book-gcm/
Show: http://emktr.co/EMPC49

People often get overwhelmed just thinking about all that has the be done with a marketing initiative. However, once they start building momentum and the using tools and techniques to keep them on the right track, they get the peace of mind required to do good work. In this show, Ja-Nae Duane joins us to discuss how Lean principles and the mindset of an entrepreneur can be used in your marketing programs.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.
If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.
Biography
Ja-Nae Duane is a recognized speaker, artist and author on entrepreneurship, creative economies, and social change. The author of How to Start Your Business with $100 and How to Create a Revolution has captured the media’s attention, appearing in The Associated Press, NPR, The Boston Globe, and Business Week.
Ja-Nae is an entrepreneur-in-residence at Clark University, author, and Founder of the Revolution Institute.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-48-janae-duane/
Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition
•Google Play: http://emktr.co/empc-googleplay
•Twitter: https://twitter.com/thesunqueen
•LinkedIn: https://www.linkedin.com/in/janaeduane/
•Instagram:
•Website: http://www.startupequation.com
•Book: https://www.amazon.com/Startup-Equation-Guidebook-Building-Business/dp/007183236X
Bitly: http://emktr.co/EMPC48/

People often get overwhelmed just thinking about all that has the be done with a marketing initiative. However, once they start building momentum and the using tools and techniques to keep them on the right track, they get the peace of mind required to do good work. In this show, Ja-Nae Duane joins us to discuss how Lean principles and the mindset of an entrepreneur can be used in your marketing programs.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.
If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.
Biography
Ja-Nae Duane is a recognized speaker, artist and author on entrepreneurship, creative economies, and social change. The author of How to Start Your Business with $100 and How to Create a Revolution has captured the media’s attention, appearing in The Associated Press, NPR, The Boston Globe, and Business Week.
Ja-Nae is an entrepreneur-in-residence at Clark University, author, and Founder of the Revolution Institute.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-48-janae-duane/
Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition
•Google Play: http://emktr.co/empc-googleplay
•Twitter: https://twitter.com/thesunqueen
•LinkedIn: https://www.linkedin.com/in/janaeduane/
•Instagram:
•Website: http://www.startupequation.com
•Book: https://www.amazon.com/Startup-Equation-Guidebook-Building-Business/dp/007183236X
Bitly: http://emktr.co/EMPC48/