Brand Adventures

When you want a consistent brand, you want to focus on 4 adjectives that describe how you want your audience to feel when they first see you and your brand. However, before even getting do the adjectives, what is one thing you have to know first? You have to know your ideal audience. You have to know them before actually designing your logo, your mission, your colors, because everything in your brand should focus on your ideal audience if you want to attract them.

The four brand pillars I go over in this podcast are powerful to use for your brand. They will help you learn more about your business and help your audience understand what you do and how you can help them. In this podcast, I share my knowledge on the brand pillars from what I have learned by taking courses and reading books.

After you watch this podcast, I suggest heading on over to my instagram "kristybrowndesign" so you can take a look at the journal entries that go with this podcast and share your answers by using my hashtag #adventureintobranding.

Your brand purpose is an important key factor in your brand strategy and for this episode I go over my thoughts on a brand purpose and share my knowledge on how to find it.

Many people wonder what really is branding? They think, "isn't branding and business the same thing?" Well they're actually two different complete things. In todays episode, I talk about what branding actually is. I give a few key points on how to have a successful business with using a brand strategy and why you should be using it.

If you go to my instagram as well, I post journal entries to my insta stories every time I post a new podcast. Todays journal entries relate to todays episode so head on over to kristybrowndesign on instagram and share your entries using #adventureintobranding.