Content Is Your Business

What can you learn about content and digital strategy from a writer for the WWE? Or the former Head of Digital Strategy for The Tonight Show with Jimmy Fallon? Quite a lot. Fresh off the redeye from one of her WWE journeys, Julie Harrison-Harney shares remarkable insights on curating digital content; how social media narrative drives content for a major league talkshow; the importance of learning a language of a brand and how the client has their own way of talking to each other; how analytics is about finding the outliers; knowing the baseline so that you are alert when something is off; how premium brands navigate social; a peek into succeeding with TikTok and why it is an evolution of meme culture, and much more.

See omnystudio.com/listener for privacy information.

A movement is a brand’s best friend, according to New York City creative agency StrawberryFrog. They took a stand two decades ago to use creativity for good, looking for ways to do good in society, by activating purpose based brands with a movement. Head of Strategy Chip Walker offer insights into a new day in marketing, when brands are exploring a deeper value than a sale.

See omnystudio.com/listener for privacy information.

How do you create content to market content? One great person to ask is Sarah Weiss, Brand Manager for the incredibly popular radio show and podcast Live from Here with Chris Thile. Sarah joins Amber Mundinger and guest host Marc Raco to share about how she thinks about content,  digital strategy, and navigating the constantly changing dynamics of a prolific media institution. Plus how the show drives marketing and branding content, and vice versa. Also: an amazing Pennsylvania snack.

See omnystudio.com/listener for privacy information.

CES is the epicenter of tech innovation. It seems nothing short of perfect to sit down with the Keith Kranepool, Vice President of Sales for the Global Retail Channel of Sennheiser -- a family owned, 75-year company with a history of innovation, and one of the world’s leading producers of headphones, microphones and wireless transmission technology. Sennheiser operates its own plants in Germany, Ireland and the US and is active in more than 50 countries worldwide. Yet part of the message here is about introducing a well known brand and a staple of content making to an uncertain market, and the mission to translate the success of Sennheiser’s signature approach to ecommerce into physical spaces in the US. Joe Yakuel, Founder/CEO of Agency Within, joins Marc Raco on the floor of CES 2020 in Las Vegas. 

See omnystudio.com/listener for privacy information.

One of the true centers to find innovation for content and retail product is CES in Las Vegas. And one of the biggest exhibitors at CES is Sharp, the global electronics brand. Marc Raco (MouthMedia Network) talked with Peter Weedfald, Senior Vice President of Sales and Marketing (who oversees all sales and marketing of SHARP's home and commercial appliance categories along with the CE and TV products thru a variety of retail, reseller, buying groups and distribution channels), in a conversation simply chock full of insights, wisdom, and education on everything from how 5G and 8K technology can impact everything from better medicine to safer self driving cars, how Sharp’s focus shift from what they make to why they make it is so important for makers of content, why smart appliances and homes demand attention, and why breakfast and lunch may be optional. It’s one of our favorite interviews ever.

See omnystudio.com/listener for privacy information.

How much time do you really need to make an effective pitch? What is content, really? How do you get inside someone's head when formulating a marketing strategy? These are just a few topics author, speaker, and producer Brant Pindivic  (author of "The 3-Minute Rule") covers as he wows host Ritesh Gupta and guest host Marc Raco  (MouthMedia Network) with insights related to how to convey everything of value about a business, product, or service, clearly, concisely, and accurately in three minutes or less---and the psychology behind that. An amazing look into the nature of effective content, and a conversation which can effect change.

See omnystudio.com/listener for privacy information.

Can a behavioral science approach and insights enable brands to create stronger connections with the people they want to reach, tap into emotional motivations, understand what makes people tick, understand non-conscious needs and desires, address cognitive biases, focus on how they want people to feel, and increase a desire for their products and services? Kevin Perlmutter, founder of Limbic Brand Evolution, offers insights into what's possible, and how brands can go "next-level" on behavioral science.

See omnystudio.com/listener for privacy information.

Being a connector and promoter of key players, projects and events that advance the digital content marketplace is a key role to play as the world of content evolves. John McCarus, Founder of Content Ink, consultant, executive recruiter and connector for digital media companies & brands, lends some pretty large wisdom a focus on what’s next.

See omnystudio.com/listener for privacy information.

Imagine a time-expanding, space-creating home-operating system for your life. Content is integrated into human-centered technology combined with hands-on hospitality to create the home of the future and redefine modern city living. Head of Communications & Brand Katherine Barna shares how this may be the future of city living, and how Hello Alfred is thinking about the role of content in that reality.

See omnystudio.com/listener for privacy information.

What thinking and insight does the former Director of Curation for Twitter bring as Chief Digital Content Officer for Hearst TV? Hearst is a leading global, diversified media, information and services company with more than 360 businesses including Hearst TV (a national multimedia company with operations serving nearly three dozen U.S. cities, reaching one out of every five U.S. households, and delivering  local and national news, weather, information, sports and entertainment programming via every available content-delivery platform). Andrew Fitzgerald leads digital content efforts across Hearst Television's local stations and central teams, and he joins the show in a wide ranging and useful conversation.

See omnystudio.com/listener for privacy information.