Content Is Your Business

Visual content & advertising has been flipped on its head. An industry that was once ruled by the top holding companies has opened its gates to modern-day creators who produce authentic visuals, original imagery & localized stories for the most respected brands in the world. DS Projects is bringing this vision to the likes of adidas, Budweiser, Fila, Foot Locker & Governors Ball Music Festival, by navigating the new landscape of creatives --  those who are leading the future of advertising. Founder/CEO Dylan Hattem shares the ongoing mission to work with major brands who are looking to be agile, produce high-quality content, and require authentic + original imagery, all to inspire action and unlock new audiences.

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Content may be king, but connecting content with the right people -- that can get complicated. That’s where businesses like MAZ come in, to empower content creators to do what they do best and to succeed. Paul Canetti, founder of MAZ (a content logistics company) shares how this mission is accomplished by bringing businesses of all shapes and sizes to every major media platform, from mobile and TV streaming apps to Apple News and even gaming consoles. Paul talks with host Natasha Cholerton-Brown and guest host Marc Raco (MouthMedia Network).

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Every day, millions of travelers flow through airports.  While they wait for their flights, many of them consume content through the flatscreen TVs in airport restaurants, bars, gate holds, concourses, newsstands, travel retail, and airline lounges. So, where does the content come from, and what’s the business model behind it? And what are the possibilities to program bitesize TV content that's customized on a daily basis, connecting with specific audiences, driving retail revenue, and serving operational functions? Lynnwood Bibbens, Co-Founder/CEO of Reach TV shares the full story of  the first Nielsen-rated, linear, short-form OTT entertainment network, that is made for people on the go, with the ability to get in front of 107 million travelers monthly. Host Natasha Cholerton-Brown is joined by guest hosts Rob Sanchez and Marc Raco of MouthMedia Network.

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It's a thought-leadership master class on content from Mark Borden, a seasoned creative force and founder of EgoSpeed who applies journalistic and creative strategy to narrative alignment, editorial guidance, video production and creative direction. His clients include: Dolby Laboratories, Droga5, House Industries, The New York Times, Pandora,Peloton, Spotify, Toyota and William Morris Endeavor.

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Content creation extends well beyond the written, or even the visual. Honest and intentional expression is necessary to create an environment, atmosphere and experience that connects a story or an idea to a brand’s ethos. One expert on this is the popular and sought after DJ and musical curator Hesta Prynn who works with brands to add an essential dimension to their messaging. In a conversation every marketing executive should hear,  Hesta (real name Julie Potash Slavin) shares how thoughtful curation of music choices, lyrics and themes can bring an event or campaign to an advanced level, and how music — as content — can elevate a mission’s impact and provide powerful thematic opportunity. 

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This is Life with Lisa Ling is an investigative docuseries on CNN. Lisa Ling, award-winning journalist and author, immerses herself in extraordinary, unusual, and sometimes dangerous communities across America . What she has learned over several seasons as an executive producer and host has profoundly changes her as a person, as a mother, and perhaps even as an American. Lisa sits with MouthMedia Network co-founder Marc Raco for a special interview, in which she reveals how the stories that her show covers have impacted her and her production team, and what she’s learned about America and the country’s changing identity from the people, communities and remarkable stories shared on the series. Lisa gives a glimpse into one of the stories from the upcoming season of "This Is Life with Lisa Ling", and why it struck a nerve, and about a big decision she had to make when Hillary Clinton didn’t win the presidency. Plus, what "This Is Life with Lisa Ling" has to do with Lisa seeing herself as "American enough".

This episode was originally published on the podcast "American Enough".

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There’s an outsider disrupting the ad industry - only her tool of disruption is journalism —  reporting on content —  holding the ad industry accountable and creating a standard for doing business the right way—-in an effort to transform the industry. 

Lindsay Stein, Editor for Campaign US—-a global business magazine covering advertising, media, marketing and commercial creativity, joins Ritesh Gupta, Amber Mundinger, and Natasha Cholerton Brown to share the four pillars of progress; how Campaign is holding the industry responsible for doing good work, and doing it the right way; how she’s found so much positivity in  an industry sometimes seen as jaded; and a look at the need for more recognition for creative people who are driving the best work.

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There’s something to be said about hustle, street smarts, and reinventing yourself.      Noah Levy, Executive Producer & Development Content Creator, has made a career from all three. 

Hustle and street smarts gave him a leg up over being merely book smart, and he reinvented himself in the world of content into virtually any type of role -- from on-camera TV personality to producer to consulting with media execs & personalities to become thought leaders. Noah joins Ritesh Gupta, Amber Mundinger, and Natasha Cholerton-Brown to share the art of the pitch, why you should follow your interests instead of trends, and the importance of diversifying your portfolio of opportunity.

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Great video/film content requires amazing footage. But if creativity and imagination is limited by scope of what you can capture and places you can travel to do so, the possibilities of content are not boundless. That's where robust stock footage libraries come in, and platforms like Clippn play an important role in video curation and stock footage monetization. Mick Reed, CEO/Founder of Clippn gives a look into the world and future of stock video curation and possibilities, along with a musical treat. Mick joins Natasha Cholerton Brown along with guests hosts Marc Raco and Rob Sanchez.

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How does a former recording artist who was discovered on MySpace drive the marketing efforts of one of the most iconic American brands forward, while paying homage to its successful legacy?  

Monica Rustgi, Vice President of Marketing for Budweiser, shares her insights and journey with hosts Ritesh Gupta, Amber Mundinger, and Natasha Cholerton-Brown. She also reflects on with why she believes that success comes in part from fearlessly injecting yourself into whatever moves your brand forward, the three things she seeks in every winning creative opportunity, the importance of understanding a business problem, and why she’s determined to not fall victim to stereotypes of other female leaders.

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