29m ·
Published
01 Apr 00:00
Does content marketing still work in 2021? How do I know if I'm producing the right content? What's the best way to measure the true results of my content marketing efforts? In this episode, Chris and Ryan discuss why content marketing is still a critical component of your marketing mix, which KPIs to use based on your business, and how to know if you're making the right content decisions.
17m ·
Published
30 Mar 00:00
Study Says 65% of Google Searches Do Not Click on Results but Should They?; Google to Invest $7 Billion in Bet on Post-Pandemic Office; Pandemic Unleashes New Big-Box Era. Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of March 29, 2021.
14m ·
Published
08 Mar 00:00
Google’s User-Tracking Crackdown Has Advertisers Bracing for Change; Amazon in talks to carry exclusive NFL games on Prime Video; Taco Bell owner Yum Brands buys A.I. business to improve marketing and Google My Business report shows how people found your business. Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of March 8, 2021.
13m ·
Published
02 Mar 00:00
Australia passes news content law after battles with Facebook, Google; Facebook will reverse news block in Australia; Snapchat Now Reaches 70% of 13 to 24 Year Olds and Facebook updates Ads Manager for SMBs. Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of March 1, 2021.
29m ·
Published
24 Feb 00:00
Does your content marketing strategy change if you're B2B instead of B2C? What if we're in the middle of a global pandemic? In this episode, Chris Casale and Ryan Smith discuss the results of a survey performed by the Content Marketing Institute to see what the differences were in B2B vs B2C content marketing strategies and what the most successful businesses had in common.
16m ·
Published
23 Feb 00:00
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 22, 2021.
39m ·
Published
16 Feb 00:00
Did your content marketing strategy change during 2020 and the COVID-19 pandemic? According to a survey performed by the Content Marketing Institute, 82% of businesses made quick changes due to the pandemic. However, only 26% say they changed their content marketing strategy. In this episode, Chris and Ryan discuss the results of the survey, which content marketing strategies will not change even after the coronavirus outbreak ends, and where you need to focus your content marketing efforts for 2021 and beyond.
14m ·
Published
16 Feb 00:00
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 15, 2021.
33m ·
Published
11 Feb 00:00
The 2021 Superbowl was the most live-streamed NFL contest ever, with an average minute audience of 5.7 million viewers. Does this mark the beginning of the end for TV advertising? What are the best alternatives for marketers who are looking to reach their audience? In this episode, Chris and Ryan discuss how live streaming has transformed the viewing experience and how marketers can evolve with customers' behavior to find, reach, and grow their audience.
11m ·
Published
07 Feb 00:00
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 8, 2021.
