Acupuncture Marketing School

Hey there, welcome back! 

Today we’re continuing last episode’s discussion of how to optimize your website to get more acupuncture patients. I put together a list of 5 things you can do to get better conversions from your website, and last week we actually talked about most of them, tips 1-4, in depth. So if you missed that, definitely go back and listen in, it’s episode number six. 

The goal for today is to optimize your marketing message on your website. You want your marketing message to be purposeful. It should provide two things: clarity and direction for your audience. 

By clarity I mean, when a person lands on your website, your message should let them know that they’re in the right place immediately. That you can help them specifically.

As for providing direction with your marketing message, this is basically giving people easy-to-follow instructions. Make it super clear for the website visitor: what is the next step they should take to work with you.

In this episode we'll be talking about:

- How to position your marketing message on your website so that it resonates with your ideal patient (which means a higher conversion rate)
- A few marketing messages to add to your homepage
- A few messages to remove from your homepage (removing clutter)

Most of what I'll be sharing is based on Donald Miller's phenomenal marketing book, Building a Story Brand. I definitely recommend it! It's one of my favorite marketing books and it really changed the way I look at marketing.

Let's make the most of your website and get you more patients!

Show Notes:

- Episode #6: Five Ways to Optimize Your Website for More Patients, Part 1
- Episode #2: Target Market and Ideal Patient Avatar
- Building a Story Brand book by Donald Miller

If your website needs a refresh but have no idea where to begin, this episode is for you!

I feel really strongly that the most important part of your website is the message you share and how you communicate it.

It's about making a few essential tweaks to what you're sharing, to ensure it grabs the attention of your ideal audience and resonates with them.

So that's the focus of today's episode - strategic changes that help more of your visitors realize how much you can help them, so they make an appointment.

I hope you make some of these updates right away so you can change more of the people who visit your website into real-life patients!

Show Notes:

• Episode #4: Lead Magnets
• Online Class: Create a Lead Magnet to Build Your Email List
• Episode #2: Target Market & Ideal Patient Avatar

Welcome back! Today we're talking everything virtual assistants.

• How do you find one?
• What can they do for you? 
• How much do you pay them? 
• Can they write content for you?
• How much autonomy can you give them
• And more!

🎙️ Don't forget that Acupuncture Marketing School Podcast is now available on iTunes, Stitcher and Spotify! Click to subscribe:

• iTunes
• Stitcher
• Spotify

Episode #5: Thinking of Hiring a Virtual Assistant for Your Acupuncture Practice? Your Questions Answered

Show Notes:

• Last weekend's live workshop replay: Create a Lead Magnet to Grow Your Email List & Get More Patients
• Instagram Marketing for Acupuncturists online course
• Acu Hub Virtual Receptionist Services for Acupuncturists
• Upwork.com - Find virtual assistants
• Keuka College Experiential Learning Program info
• VA on Instagram - Jade Janai (Loves email marketing! Among many other things)
• VA on Instagram - Lex (Acupuncture Student)

Today on the podcast we're talking about one of my favorite topics: Email marketing! Specifically, lead magnets.

Are you familiar with lead magnets?

A lead magnet is usually a free PDF download from someone's website that you get in exchange for giving them your email.

Typically lead magnets are educational in nature - they teach you something, answer a question, solve a problem you have, or relieve a frustration.

You've probably downloaded a ton of these - they're super popular because they really work!

The primary goal of a lead magnet is to grow your email list faster, so that you have the opportunity to turn those subscribers into patients with further email marketing.

In addition, lead magnets also build the know-like-trust factor with your audience, and help establish your expertise in a certain area of practice.

Plus a REALLY good lead magnet will not only build your list quicker, but it will also help fill your email list with your ideal patients.

But figuring out how to create a lead magnet (what to say in your lead magnet, and how to design it, etc.) is a big stumbling block for most small business owners. They don't know where to begin, so they never create one. Such a missed opportunity!

In this episode I explain some of my best lead magnet tips, including my technique for creating a lead magnet that attracts your ideal patients.

🎙️ And, the Acupuncture Marketing School Podcast is now available on iTunes, Stitcher and Spotify! Click to subscribe:

• iTunes
• Stitcher
• Spotify

Can't wait to hear your thoughts on lead magnets after listening to the episode!

SHOW NOTES:

• Register for the Live Workshop on Feb. 28th: Grow Your Email List with a Lead Magnet
• Episode #2: Target Market & Ideal Patient Avatar
• Acupuncture Marketing School online course [15 PDAs]

These are core marketing concepts that everyone should know before they start marketing. 

In a perfect world I wish that every acupuncture school had space in the curriculum to dedicate one or two entire semester classes to marketing and practice building. However, we know that's not the way that the world works and so most of us never learned these basic concepts. 

But that's okay, that's what you have me for! These concepts will make your life easier and your marketing more effective. Let's dive right into this episode.

Target market and its companion, ideal patient avatar, get a bad reputation for being theoretical concepts with no place in "real-life" marketing. 

But guess what? They're actually super effective when you apply them correctly and make your marketing less work overall. Better results for less time spent marketing - that's the dream! 

Listen to this episode for all the details. 

Welcome to the first episode of the Acupuncture Marketing School Podcast! 

I'm thrilled that you're joining me today. Today we'll be talking about three things you can do this week to really improve the effectiveness of your marketing. Because I think that we all want to spend less time marketing, more time treating patients, and of course, making more money.

Let's dive into the episode!