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Brand-Led
by Baker CreativeBrand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Copyright: © 2023 Brand-Led
Episodes
What's Your Problem?
9m · PublishedNo one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds. So what problem are you solving?
IN THIS WEEK'S EPISODE
- How to build memorability by becoming known for a specific problem
- Big brand names who’ve become known for the problem they solve
- The deeper problems your clients might not talk about, and why they’re important to uncover
- The wildly popular copywriting formula that relies on you having a clear problem
- How to choose a problem to focus on, especially if you offer many different services.
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
What's Your Problem?
9m · PublishedNo one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds. So what problem are you solving?
IN THIS WEEK'S EPISODE
- How to build memorability by becoming known for a specific problem
- Big brand names who’ve become known for the problem they solve
- The deeper problems your clients might not talk about, and why they’re important to uncover
- The wildly popular copywriting formula that relies on you having a clear problem
- How to choose a problem to focus on, especially if you offer many different services.
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
Company Values: Helpful or Not?
11m · PublishedAre values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them.
WE DISCUSS
- What values are and how they’re used in branding
- When and why values are important to define
- The reason most brand’s values add little value to their business
- Where values come from and some questions to start defining yours
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
Company Values: Helpful or Not?
11m · PublishedAre values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them.
WE DISCUSS
- What values are and how they’re used in branding
- When and why values are important to define
- The reason most brand’s values add little value to their business
- Where values come from and some questions to start defining yours
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
How to Choose Your Brand Fonts
10m · PublishedIf you’ve ever tried to choose your own brand fonts, you’ll know it’s easy to get lost in countless options and combinations. In this week’s episode, we’re giving you an insight into our design process and how we choose typefaces for our clients' brands.
WE DISCUSS
- The difference between a font and a typeface (no they’re not the same thing!)
- Four criteria to help you find the perfect typefaces for your brand
- 3 common mistakes people make when choosing typefaces and how to avoid them
- Whether you should use the same typeface for your logo and your supporting fonts
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
Know someone who could find this episode useful? Don’t forget to share it with them!
How to Choose Your Brand Fonts
10m · PublishedIf you’ve ever tried to choose your own brand fonts, you’ll know it’s easy to get lost in countless options and combinations. In this week’s episode, we’re giving you an insight into our design process and how we choose typefaces for our clients' brands.
WE DISCUSS
- The difference between a font and a typeface (no they’re not the same thing!)
- Four criteria to help you find the perfect typefaces for your brand
- 3 common mistakes people make when choosing typefaces and how to avoid them
- Whether you should use the same typeface for your logo and your supporting fonts
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
Know someone who could find this episode useful? Don’t forget to share it with them!
7 Types of Proof to Use on Your Website
15m · PublishedWhenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?
Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.
You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.
And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
7 Types of Proof to Use on Your Website
15m · PublishedWhenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?
Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.
You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.
And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
The Hidden Costs Of Website Builds
14m · PublishedEveryday we browse websites, skimming and scanning to find the information we want. But rarely do we think about what went into making the website and the time and money spent. That is, until we are about to build one ourselves. In today’s episode we’re highlighting some of the costs you might not have thought about, so you can be informed of the real costs associated with launching your website.
YOU DON'T WANT TO MISS:
- 8 commonly forgotten elements that add to your website budget
- The difference between using a template design and building a custom website
- Why you need a budget for imagery, even if you plan to use free stock photos or video
- The #1 thing that stalls website builds and how not to let it delay yours
LINKS & RESOURCES:
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
The Hidden Costs Of Website Builds
14m · PublishedEveryday we browse websites, skimming and scanning to find the information we want. But rarely do we think about what went into making the website and the time and money spent. That is, until we are about to build one ourselves. In today’s episode we’re highlighting some of the costs you might not have thought about, so you can be informed of the real costs associated with launching your website.
YOU DON'T WANT TO MISS:
- 8 commonly forgotten elements that add to your website budget
- The difference between using a template design and building a custom website
- Why you need a budget for imagery, even if you plan to use free stock photos or video
- The #1 thing that stalls website builds and how not to let it delay yours
LINKS & RESOURCES:
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
Brand-Led has 76 episodes in total of non- explicit content. Total playtime is 16:45:56. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on February 21st, 2024 15:12.
