It looks like this podcast has ended some time ago. This means that no new episodes have been added some time ago. If you're the host of this podcast, you can check whether your RSS file is reachable for podcast clients.
Brand-Led
by Baker CreativeBrand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Copyright: © 2023 Brand-Led
Episodes
The Power of Asking Big Questions
8m · PublishedIn this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter.
YOU DON'T WANT TO MISS
- The power of asking big questions in initial client conversations, and how it can position you as a true expert.
- Why your willingness to question the tightly held assumptions in your space can help you cut through the noise.
- The importance of being able to provide structure and thought-leadership, especially in today’s climate of uncertainty
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
- We reference Episode #2 Uncovering Your Brand’s Big Idea
The Power of Asking Big Questions
8m · PublishedIn this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter.
YOU DON'T WANT TO MISS
- The power of asking big questions in initial client conversations, and how it can position you as a true expert.
- Why your willingness to question the tightly held assumptions in your space can help you cut through the noise.
- The importance of being able to provide structure and thought-leadership, especially in today’s climate of uncertainty
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
- We reference Episode #2 Uncovering Your Brand’s Big Idea
3 Simple Tips For a Successful Brand Launch
18m · PublishedRelaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it’s important to include and consider when and how you’ll announce your new direction to your team, customers and broader audience. In this episode, we’re giving you 3 big tips for a successful brand relaunch to help you tackle all your to-do’s without losing your sanity.
YOU DON'T WANT TO MISS
- How to uncover all the brand items that need to be updated (hint: it’s not just graphics)
- Why you should consider a phased brand rollout
- Tips for announcing and revealing your rebrand to your team, customers and audience
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
3 Simple Tips For a Successful Brand Launch
18m · PublishedRelaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it’s important to include and consider when and how you’ll announce your new direction to your team, customers and broader audience. In this episode, we’re giving you 3 big tips for a successful brand relaunch to help you tackle all your to-do’s without losing your sanity.
YOU DON'T WANT TO MISS
- How to uncover all the brand items that need to be updated (hint: it’s not just graphics)
- Why you should consider a phased brand rollout
- Tips for announcing and revealing your rebrand to your team, customers and audience
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
3 Surefire Ways to Stand Out in a Competitive Market
12m · PublishedIf you’re working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world.
WE DISCUSS:
- How to reduce competition instantly, with one simple tip
- How to become hyper-relevant to the people you want to work with
- How to use your brand assets to create contrast between you and everyone else
- How to use surprising customer experiences to stick in people’s minds and generate referrals.
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
3 Surefire Ways to Stand Out in a Competitive Market
12m · PublishedIf you’re working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world.
WE DISCUSS:
- How to reduce competition instantly, with one simple tip
- How to become hyper-relevant to the people you want to work with
- How to use your brand assets to create contrast between you and everyone else
- How to use surprising customer experiences to stick in people’s minds and generate referrals.
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
Turn ‘Maybe’ into ‘Yes’ With This One Idea
10m · PublishedAs good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling.
If you’ve ever done something you knew you really shouldn’t have, you’ll know that sinking feeling well. And it has a name. Cognitive dissonance.
Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether.
Here’s the thing—your favourite brands know exactly how to create and ease that uncomfortable feeling to help their customers take action.
They’ll offer them new beliefs or actions to ease the stress, embarrassment or regret that they may feel when their actions don’t align with their beliefs.
So, if you’re building your own brand, you can see how understanding what causes cognitive dissonance in your customers could help them move from ‘maybe one day’ to a ‘hell yes’.
And that’s what this week’s Brand-Led episode is all about!
WE DISCUSS
- What cognitive dissonance is and how it changes our behaviour
- How cognitive dissonance can provide depth to the customer problem we solve
- Examples of brands that create and ease cognitive dissonance in their audience
- Why and how cognitive dissonance can be used to spark action in your buyers
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
Turn ‘Maybe’ into ‘Yes’ With This One Idea
10m · PublishedAs good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling.
If you’ve ever done something you knew you really shouldn’t have, you’ll know that sinking feeling well. And it has a name. Cognitive dissonance.
Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether.
Here’s the thing—your favourite brands know exactly how to create and ease that uncomfortable feeling to help their customers take action.
They’ll offer them new beliefs or actions to ease the stress, embarrassment or regret that they may feel when their actions don’t align with their beliefs.
So, if you’re building your own brand, you can see how understanding what causes cognitive dissonance in your customers could help them move from ‘maybe one day’ to a ‘hell yes’.
And that’s what this week’s Brand-Led episode is all about!
WE DISCUSS
- What cognitive dissonance is and how it changes our behaviour
- How cognitive dissonance can provide depth to the customer problem we solve
- Examples of brands that create and ease cognitive dissonance in their audience
- Why and how cognitive dissonance can be used to spark action in your buyers
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
A Pretty Pickle
13m · PublishedWhen most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach.
WE DISCUSS:
- Why a beautiful design is a subjective measure and not necessarily a helpful one
- The part of design most people don’t consider and why it matters
- Should personal preferences be taken into account when designing your visual identity?
- 3 helpful criteria to assist in evaluating a design or briefing your designer
- Why you don’t want as many opinions as possible on your visual identity and who to ask for feedback.
A Pretty Pickle
13m · PublishedWhen most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach.
WE DISCUSS:
- Why a beautiful design is a subjective measure and not necessarily a helpful one
- The part of design most people don’t consider and why it matters
- Should personal preferences be taken into account when designing your visual identity?
- 3 helpful criteria to assist in evaluating a design or briefing your designer
- Why you don’t want as many opinions as possible on your visual identity and who to ask for feedback.
Brand-Led has 76 episodes in total of non- explicit content. Total playtime is 16:45:56. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on February 21st, 2024 15:12.
