How to Drive Profit with Purpose

Mark is passionate about supporting independent creators in their quest to grow and monetize podcasts. He knows that breaking into the industry can be difficult without resources or connections, leading him to focus on helping even those who fly under the radar succeed. His efforts have paid off with many of his partners earning top spots - but he's equally proud when smaller voices achieve big profits alongside 80% audience growth.

• Everyone has something meaningful to contribute and finding a way for it to be heard is critical. 

• Mark realized that trust was the key to success and so he opened up his time - generously giving it away. Consequently, this trust-based brand support enabled them to acquire a great number of users in no time – an incredible accomplishment.

• Mark highlighted that without perfect alignment between founders, business partnerships never take off.

• By working together, you can find creative solutions that exceed traditional industry standards while maintaining an understanding of each other's strengths. One mission, one goal: helping people grow meaningful connections with your audience.

• In startups, it's important to understand the end goal and how it can be achieved. Creating a shared vision is key for success – allowing team members space to create within this framework often brings out the best work. Empowering people by putting trust in them encourages responsibility while providing effective leadership will further nurture that collaboration environment.

• Having a well-recognized brand leads to rapid financial success.

• Mark shared the importance of having intentional focus on growth. His unique proposition is that he proactively helps serious podcasters grow their audience, regardless of experience level. This informed his business model: no freemium option because it would attract the wrong people--people who weren't "their" people.

• He launched a business to gain time and freedom for his family, aiming to craft an enviable lifestyle that centers around quality moments with them.

• Mark emphasized what every user needs: a personal experience, as well as continued first-line customer support even after acquisition. You have to stay on the front lines to fully understand our customers' needs.

• When tech support is needed, it's a chance to provide genuine care. Designing a business that meets customer needs with enough human interaction creates an environment of trust and security.

• Strive to achieve your goal and stay on track, no matter the pressure. Don't let noise from others disrupt you in pursuing what's important.

A daring leap of faith propelled Larry to follow his dreams and launch a business. Though initially met with uncertainty, he remained determined to make it work. By readjusting goals and shifting focus, Larry achieved an incredible 500% increase in revenue—the result of unwavering dedication that paid off big-time.

• With a goal in sight and the courage to take on something new, leaving behind the nine-to-five grind is well worth it. Hard work truly pays off.

• Larry's passion is to empower others in achieving their podcast dreams. He kicks things off with an inspiring conversation, delving into why they want it and how he can help make that happen - from crafting plans & strategies down to writing a 4000 character description for each project. Working together, his goal is to launch them on the path toward success.

• Being a leader involves being open, communicating clearly and leading by example. Demonstrating purposeful action helps guide the team towards success - when they see their leadership working hard first-hand it encourages them to follow suit.

• Don't let the lures of substance make you vulnerable.

Taking a step into the unknown, Randy dove headfirst into drone-based podcasting. Little did he know it would quickly lead to success and inspire listeners worldwide! Through cultivating meaningful connections with customers far and wide, his reach grew steadily - leading him straight to the heart of the industry itself. Thanks to one leap of faith seven years ago, opportunities like attending trade shows or appearing in publications such as Drone Life & Irish Tech News flourished for Randy along this journey.

• He shared how passion can be a powerful motivator, and his message to embrace it with enthusiasm resonated strongly. Along the way he highlighted how essential it is to remain focused on achieving our end goal.

• By listening intently to customers and turning their feedback into actionable insight, Randy believes that establishing meaningful connections is vital for ongoing success.

• In the unpredictable world of technology, success relies on having a core mission and staying agile. Adaptability is essential for growth, but keeping your sights set firmly on that original goal ensures you won't stray from what really matters.

Get ready to ignite your passion and make a meaningful impact through podcasting! Today, we're excited to have the amazing Latina Podcaster Rita Bautista join us.

Rita Bautista is the visionary founder and CEO of Latina Podcasters Network, a unique platform that amplifies Latinx voices in podcast media.

Her journey began with her successful 2019 launch - but it's gone far beyond personal success. After recognizing Latinas' need for more representation in this sector, she set out to fill this gap by curating a network providing opportunities for aspiring and established podcasters across US, Mexico & Puerto Rico. 

She was driven by her heartfelt goal to achieve fairness. Brands soon joined forces with Rita's cause - giving fair compensation to diverse talent whose stories might have remained untold for far too long. She saw the urgent need to recognize unheard voices and dedicated her efforts to making them heard.

Come along as I chat with Rita at PodFest and be amazed by her inspirational insights that will help you find direction, clarity, and purpose in life and business!

Our discussion was overflowing with valuable insights - here's a rundown of the highlights:

• Success is within reach for aspiring entrepreneurs who continue to work hard.

• Latinos have shown a remarkable aptitude for connecting with brands when promoted by someone of their own background. Over three quarters favor authentic voices which provides an incredible opportunity to further empower Latino-led podcast creators and content producers as influential advocates in the industry.

• Latin podcasters found a lot of joy in working together - helping one another to succeed and grow within the network. In turn, they were able to create an engaging interview experience that went beyond just basic recording. Through mutual support and cross-promotion, these passionate creators showed how much potential can be unleashed when collaboration takes place!.

• The Latinx market is a powerful economic force - the Latino Listener Report and subsequent reports suggest that US-based Latinos will be injecting around $2 trillion worth of GDP into America's economy. Ad revenue, sponsorships and other forms of investment can all draw upon this wealth to experience lasting success.

• Despite being community based, the organization is a for profit business. Profit potential and social impact are both considered when ensuring that members of the niche receive market rate or above-market compensation; if their promotion drives consumer buying power, they should be well rewarded.

• Passion and profit can go hand in hand - don't be scared to put a price tag on the value of your work. 

• As a startup, the waiting can be daunting. But use that time to your advantage! Take this opportunity to lay down solid foundations and cultivate relationships - even if it's not with today's potential client. Setting boundaries will create an environment where you are more likely to succeed in the future.

Brian Schulman, founder and CEO of #VoiceYourVibe, is here to discuss how to drive profit with purposeand how that can be the key to success in business. Brian shares his insights on how an ethical approach and commitment to stakeholders can lead to powerful connections and ultimately drive profits. As someone who has overcome personal challenges, Brian also emphasizes the importance of spreading positivity in all aspects of life. Join us as we learn from one of LinkedIn's most successful video creators and a prominent entrepreneur recognized by Forbes.

Takeaways:

1. Own your individuality: unlock the potential in being different and make an impactful change.

2. With podcasts, we can offer something truly invaluable to our audience: human connection. Numbers don't matter; meaningful relationships are priceless.

3. Embrace the discomfort of new experiences - extraordinary things will occur.

4. Through meaningful conversations and human connection, we can make each other feel seen, valued and loved. 

5. Leadership isn't easy but through positivity & resilience you'll inspire others too – that’s true success.

6. Success and failure are two sides of the same coin; both misconstrued by society. When we 'fall', it's because there's something to be learned on our journey back up.

William is an inspiring reminder of what can be achieved when we dedicate ourselves to a cause that moves us. The most important lesson we will take away is -  His enthusiasm and determination are infectious, showing everyone the power of committing oneself fully with passion and authenticity - no matter how long it takes for success to manifest.

1. We all have a unique journey to follow and discover who we are. Our goals may change over time, yet the path remains one of growth and exploration.

2. Our lives are ever-evolving, with new experiences and opportunities propelling us down a limitless path of discovery. Each step forward offers the chance to uncover hidden depths while building toward meaningful goals.

3. Chasing dreams can be a journey full of possibilities. There are no limits when it comes dreaming big - you never know where the road will take you.

4. Creating systems and discipline are crucial if you’re determined to pursue your dreams. We all seek freedom, but having structure in life helps us reach our goals and find purpose along the way.

5. Being authentic is about staying true to who you are and setting goals that both inspire and challenge.

6. The road to success is more complex and complex than many assume. It's quite a roller coaster ride with plenty of highs and lows. But, rather than letting setbacks discourage you, make sure to make the most out of every chance that comes your way - step by step- until things start falling into place.

7. Express your excitement, but show others that you're open to alternate perspectives. Inspire a sense of mutual enthusiasm and provide an inviting atmosphere for everyone's ideas.

Holly Shannon is a champion of female empowerment through podcasting and a leader who values mentorship, collaboration, and authentic relationships. She believes in the power of helping others, prioritizing personal growth, and fostering a positive culture of unity and innovation.

Key takeaways from Holly's message include the transformative power of podcasting for marginalized voices, the importance of considering the impact of decisions on all parties involved, the value of open-mindedness and empathy in leadership, and the need to foster a positive culture of collaboration and innovation. By embracing these principles, individuals and businesses can achieve success while making a positive impact on the world around them.

As humans, we naturally have goals for ourselves, some arbitrary and some that are extremely attainable. Johnny Giangregorio, Founder of Lifey Planners, uses his platform to help others discover and achieve their goals through impactful connection.

• Shares how one business idea morphed into something of greater potential

• Highlights self-worth and stepping away from the rat race

• Identifies the value in connecting with people like you and unlike you

• Discusses the importance of small shifts over time impacting life’s trajectory

The podcast industry is growing at rapid rates. Mike Wiston, CEO and Founder of mowMedia, discusses some of the most effective strategies to drive growth, the importance of audience engagement, and his approach as a business leader in getting his hands dirty in all aspects of the business. 

• Monetizing through sponsorships 

• Highlights why early on organic audience growth is more valuable than paid

• Subtle ways on how to drive growth

• Determining what you really want from a podcast

• Understanding and valuing each employee’s contribution as a business leader