How to Drive Profit with Purpose

Luly B. Carreras is the author of the book, Balance is Bull$h!t: How Being a Mom, Wife, and Entrepreneur Taught Me That Balance is a Myth. She is an entrepreneur and a feisty Cuban American mom with 20 years of experience in marketing strategy, business consulting, and leadership. Luly has worn many hats and empowered thousands over the years working in nonprofit, academic, and corporate sectors. 

In this episode…

The COVID-19 pandemic has initiated a forced pause on everyone with zero exemptions. Businesses are struggling, work has either been put on indefinite hold or has stopped altogether, and people are facing the worrying question of what comes next?

For Luly B. Carreras, this pandemic is but just another opportunity for everyone to revisit and re-evaluate your purpose because your purpose should help you determine where you go from here and how you can get there. So how do you define or redefine your purpose and how can it help you see the clear path towards the detour you need to take in the face of challenging times?

Tune in to this episode of Drive Profit with Purpose featuring feisty Cuban-American mom and entrepreneur Luly B. Carreras. Listen in as she talks to Fran Biderman-Gross about the meaning and value of purpose in someone’s life, the importance of articulating your purpose, how it can help you pivot your way out of struggles, and why Luly B. says that in all times and despite knowing what your purpose is, you need to remember to be gentle with yourself. Stay tuned.

Fran Biderman-Gross is the CEO of Advantages, an award-winning, New York-based branding and marketing agency. They’ve worked with small and large companies from the new Terminal One of JFK Airport to Jay Z, and even a few NFL football teams. She’s also the co-author of the book How to Lead a Values-based Professional Services Firm: 3 Keys to Unlock Purpose and Profit.

Fran has 20+ years of marketing experience and she is dedicated to sharing her intimate journey of brand discovery which helped unlock her potential and resulted in the success of her company.

In this episode…

We all have an idea of what purpose is. It’s what keeps you going and what helps you determine which decisions to make that can help you reach your goals. But purpose in business can be a little trickier to determine and the roadmap towards it isn’t the easiest thing to navigate. So how can you unlock your business’ purpose and infuse it in your brand? How can it help you drive profit and how do you ensure that it remains the same despite economic and financial challenges?

Fran Biderman-Gross, CEO of Advantages, has created a simple and repeatable process that can help businesses redefine what drives them and how to adapt it to different economic conditions to grow and sustain their business.

In this episode of Drive Profit with Purpose, Fran Biderman-Gross gets interviewed on her own show by John Corcoran of Rise25 where she unpacks the essence and process of redefining purpose, how businesses should approach purpose evaluation, the importance of staying true to your purpose despite struggles, and why now is the best time to uncover the purpose behind your brand. Stay tuned.

Fran BidermanGross is the CEO of Advantages, a global purpose-oriented branding and marketing agency and co-author of How to Lead a Values-Based Professional Services Firm.

She has worked with companies as far-reaching as the new Terminal 1 at JFK Airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.