Grow with Quora

In this episode rebroadcast, Jason walks through his process for writing +3,100 answers and crossing 45 million views on Quora.

A few insights from the episode:

• Write about what know you as a subject matter expert. Go deep on a few topics.
• Be an authentic and consistent writer. Write something that is great and contribute value to the world.
• Don't worry about the views.
• There is still plenty of time to be successful on Quora.

Follow Jason on Quora

Join his Space, Cloud Daily from SaaStr

This week we're joined by Si Quan Ong, a marketer for Ahrefs. He's a true student of Quora and takes the time to study the platform. Tune in to learn how he uses Quora to promote their blog content and to engage with potential customers asking questions about their brand.

A few insights from the episode:

• Learn his 4 step process for finding questions
• How your brand can engage with the Quora community
• How he measures success and the results they're seeing

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11 Proven Ways to Drive Traffic to Your Website

Follow him on Quora and Twitter to learn more about his misadventures.

And join our Quora Space, Digital Marketing News and Trends to connect with fellow marketers on Quora.

Get started marketing on Quora today!

Our guest this week is Russ Heddleston the Co-founder and CEO of DocSend. Tune into to learn why he considers himself an average user who is learning the ins-and-outs of Quora. This is a great episode for everyone who is looking to get started on Quora or invest more time on the platform.

A few insights from the episode:

• The snowball effect of how he earned 1 million views on his answers
• Quora is driving 45% of DocSend's social media website traffic
• Why investing more time in Quora makes sense

If you liked this interview make sure you connect with Russ on Quora and check out DocSend.

Get started marketing by heading over to Quora for Business.

Our guest this week is Soso Sazesh, CEO and Founder of Growth Pilots. Tune into to learn why he thinks Quora is the most sophisticated ad platform and the quickest to adapt compared to other competitors.

A few insights from the episode:

• Pitching emerging ad platforms to clients starts with being a trusted partner
• Where his clients are finding value and seeing success
• What ad formats he would like to see Quora build

If you liked this interview make sure you connect with Soso on Quora and Twitter. And for more information about his agency, Growth Pilots.

Get started marketing by heading over to Quora for Business.

This week we're joined by Michal Pecanek, Head of Marketing for CDN77, to talk about how he combines barnacle SEO tactics and paid advertising on Quora to drive results for his company.

‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms.

He uses several tools to find the best questions on Quora to answer and then promotes them to get more visibility from his target audience. His results speak volumes as his CPA on Quora is 46% lower than Google search campaigns.

A few tools mentioned in this episode

• Marketing Miner
• Ahrefs
• Screaming Frog

Connect with Michal on Quora and Twitter. And check out CDN77.

Get started advertising on Quora for Business.

This week we're joined by Auren Hoffman, CEO of SafeGraph, to talk about why he thinks Quora is like an organized dinner party. This episode gets to the heart of a core Quora principle, "Be Nice, Be Respectful", which requires that people treat other people on the site with civility, respect, and consideration.

A few insights from the episode:

• Write about subjects where you have a unique perspective and upvote good answers
• Why he likes reading answers and consuming content on a variety of topics
• Why Quora is great for personal use

Connect with Auren on Quora and Twitter.

Check out his blog Summation.

Get started advertising on Quora for Business.

This week we're joined by Zenia Johnson, Account Lead at 3Q Digital. She recently started running Quora ad campaigns for a B2C subscription client. In this episode, she shares her key learnings, challenges faced as a new advertiser, and tips for advertising success.

A few insights from the episode:

• Why account structure can have a big impact on performance
• Why she recommends making your ads look native to the Quora experience
• And get her top 3 requests for the Quora Ads platform

Follow Zenia on Quora and connect with her on LinkedIn.

Get started advertising on Quora for Business.

This week we're joined by Jordan Harbinger, often referred to as “The Larry King of podcasting,” is a Wall Street lawyer turned interview talk show host, and a communications and social dynamics expert.

A few insights from the episode:

• Understanding Quora's audience and what engagement metrics to review
• How to repurpose your existing content (ie podcast transcripts) on Quora in a way that provides value to users
• Optimizing your content for what Quora wants for long-term growth

Follow Jordan on Quora and Gary Vee

Subscribe to The Jordan Harbinger Show to hear interviews with people like Moby.

Get started advertising on Quora for Business

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Learn more about LawTrades
Get started advertising on Quora for Business

LawTrades is a hiring platform that empowers in-house teams to quickly hire flexible legal talent backed by workflow software and management support. Everything from sourcing and vetting to time tracking and payments is built in, so you have more time to get the important work done.

LawTrades lawyers work with companies ranging from the Fortune 10 to high-growth startups like AngelList, Giphy, and Andela.

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Get started on Quora for Business