Marketing Map

Do you want to elevate your content or copywriting game

Then you won't want to miss our latest podcast episode with Ben Pines, where we dive into the exciting ways AI is transforming the writing process.

From using AI-powered tools like Wordtune to improve sentence structure to leveraging machine learning algorithms to analyze engagement data and optimize your content, there's never been a better time to be a writer in the age of AI.

With Wordtune, you can quickly and easily improve the clarity, tone, and style of your writing, whether you're drafting a blog post, crafting a social media update, or polishing up an email.

And with features like personalized suggestions, one-click rewrites, and real-time feedback, it's never been easier to write content that truly engages and inspires your readers.

So whether you're a seasoned pro or just starting out, be sure to tune in and discover how you can harness the power of AI (and tools like Wordtune) to create content that stands out from the crowd.

How do you measure your marketing content’s performance, and how are you improving it?

Clicks, time on page, bounce rate, shares❓

According to Semrush research, clicks are still one of the top metrics that 69% of marketers use to evaluate content performance. (See link in comments.) 

But is this the best way to measure content performance? 

Does more clicks = higher performance?

It's partially true.

But, a better way to measure is to look at both  "clicks" and "Average Time On Page."

Do you know that 70% to 80% of users completely ignore paid advertisements?

What does this even mean?

Organic results are more likely to get clicks than paid ones.

Yes, you heard it right.

If you observe, users who search queries on search engines are now smarter than ever.

They know what results are more useful by looking at the data google provides on the search results page.

But HOW? and WHY?

To understand this, you must put yourself in the user's shoes.

Let's take an example.

I was searching for the "Best hosting provider in India."

In that, I got plenty of paid and organic results combined.

But I went with the first two results from the title and descriptions.

Using these results makes sense since they show me a list of hosting providers to choose from.

Now here I want more choices.

The purpose is to compare features, prices, etc.

So, going with those results made sense and was the solution for me.

Now let's understand why I didn't go with the paid one.

There are two reasons.👇

👉 Not meeting requirements (If someone is searching keyword like "BEST," then most probably they are looking to have more choices to compare)

👉 Information does not match the search query

There might be many more reasons, but these two are the primary reasons why users ignore paid advertisements.

Does that mean paid results are useless?

No.

It can be effective if done by understanding the search query's intent and problem.

That's why I put a lot of pressure on the intent and the pain points.

Future is the "Pain Point SEO," not "Keyword base SEO."

Want to get more engagement on the content you've created?

I know this is a stupid question because everyone wants 😄

The valid question is HOW?

By sharing your links on social media?

By promoting it with social ads?

⛔️ No... A big Nooo

Then HOW?

By doing "VALUE" distribution

Here's how to distribute your content most effectively
➡️ Drive insights 
➡️ Add statistics and connect them with your content
➡️ Add a story to create a different angle
➡️ Share key learnings

VALUE distribution helps give the different angel to your content but not the only ones.

Let's take an example: A podcast.

Here are a few ideas that may come to your mind
❌ Share link on social media
❌ Announce it on the blog
❌ Promote it through paid social

Instead, what you can do.
✅ Take 2-3 key learnings or insights and share it
✅ Take 1-2 doubts you have and share them with your own opinion on it (this will open a new discussion and more likely to get engagement🥳)
✅ Find statistics around the podcast topic and connect with the podcast (it will help build trust)

Content alone wins the users. 

But, Content + VALUE distribution wins the "VALUE" users.

Does your company have a clear message? If not, it could be costing you thousands, if not more! That's why the Marketing Map podcast is here for you!

Every week I will deliver practical marketing tips rooted in the StoryBrand framework you can apply immediately to improve your marketing and get more cash in the door.

Your Marketing should be simple and effective! 

Subscribe today to the Marketing Map podcast and learn how to build your marketing the right way.