Ignite Your Business® Podcast presented by GREENCREST

As a CEO or business owner, how many times have you looked at your marketing options and wondered, “I just want to know which one is the best bang for the buck.”  It’s what every business owner wants to know — the secret to the magic marketing button that will open the skies and make it rain leads. Right? 

This GREENCREST podcast takes a deep dive into the marketing health of your business, as CEO and chief strategy officer Kelly Borth discusses her "Best Bang Theory" and talks about what businesses can do to capitalize on the best marketing strategy for their business. 

Joel Guth is CEO and co-founder of Gryphon Financial Partners, a wealth advisory firm that focuses on wealth planning and investment strategies for high net worth individuals, and on strategic exit plans for business owners, CEOs and corporate executives. Joel specializes in innovative and customized investment strategies for his clients. In this podcast, he discusses his firm's highly unique approach and talks about managing financial matters, even during these highly uncertain current times.

Your company’s website is likely the very first interaction potential customers will have with your business. According to Google, about 90 percent of B2B customers will perform some type of online search in their buying process. Therefore, your website is very likely the first interaction potential customers will have with your business, and it’s the basis for how they will form their first impression of your company and brand. Is your website making the best first impression?

Today, we are talking with Cheryl Stauffer, CEO and Principal of Crimson Design Group, a national design firm based in Columbus that specializes in hospitality, multifamily, commercial, and high-end residential interior design. Cheryl and her team have built a reputation for creativity and innovation in the design business, even throughout the COVID-caused shutdowns and slowdowns. Cheryl shares how she and her team stayed connected with their customers and how they continued to feed their creative spirits.

Often brands are focused outward — the brand promise is often conceived as a tool to relate to an external audience of customers, prospects, vendors, partners and others outside the company. It’s often the case that the heavy focus on the external delivery of the brand neglects an equally important audience — the company’s employees.

To operationalize a brand requires a major shift in how the company is run. And, the most important element of bringing a brand-driven culture to life within your organization is your employees. It will require an investment in resources and training, but there is no telling the impact it can have on the future success of your company.

Often brands are focused outward — the brand promise is often conceived as a tool to relate to an external audience of customers, prospects, vendors, partners and others outside the company. It’s often the case that the heavy focus on the external delivery of the brand neglects an equally important audience — the company’s employees.

To operationalize a brand requires a major shift in how the company is run. And, the most important element of bringing a brand-driven culture to life within your organization is your employees. It will require an investment in resources and training, but there is no telling the impact it can have on the future success of your company.

Search and hiring expert Alec Broadfoot discusses why making the right hire is even more important during the current environment with the coronavirus pandemic and a recession. Alec is the Founder and CEO of VisionSpark, a Columbus executive search firm that specializes in helping companies nationwide running EOS, or the Entrepreneurs’ Operating System, find the right people for the right seats. He has consulted with numerous companies around central Ohio and has helped firms find top-performing employees for positions ranging from administrative assistant to C-suite leaders.

There hasn’t been a year that has challenged business owners and marketers the way 2020 has in most of our lifetimes. How do you market your product and services if your business is closed, deemed “non-essential” or serving only a fraction of your customers? And how do you revise your messaging so that it isn’t tone deaf to a pandemic, a severe recession, and boiling-over racial tensions? In 2020, consumers and decision makers demand authentic, sensitive and inclusive communications from companies they do business with.  

Elizabeth Blount McCormick, president and co-owner of UNIGLOBE Travel Designers, discusses how her family successfully steered their family-owned business through dramatic shifts in the travel industry as well as three recessions. She also shares the creative ways they have worked to connect with customers through the coronavirus outbreak, and she talks about the outlook for corporate and leisure travel given the current global pandemic.

Expressing confidence and staying focused on business objectives is crucial to sustaining a team to be ready for the future. In this episode of the Ignite Your Business® Podcast, GREENCREST CEO and chief strategy officer Kelly Borth offers ideas on how businesses owners can maintain strength and unity in their team so they can continue to focus on business goals during a crisis.

Learn more about GREENCREST here.