Level Up: A Marketing Podcast

In this episode, hosts Bobby and Cole are joined by Bo Lowery -- Vice President of Marketing at Wild Birds Unlimited. Wild Birds Unlimited (WBU) is a 41 year old brand with more than 350 retail locations around the U.S. and Canada, with the goal of helping you find joy in your environment by inviting birds into the backyard. Bo has been with WBU for more than 20 years, and has been a part of their digital marketing transformation. In this podcast, you will learn where they started with email marketing (as the first enterprise customer of ExactTarget!), and how they have evolved their marketing strategy and used creativity and personalization to engage with their customers. (Also, be sure to listen for three bird fun facts shared by Bo!)

Lev expert and SVP, Strategy Ryan McCambridge joins Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech Action and The Social Media Why,” Crystal shares her unique perspective about what marketers might expect to see on the horizon in our ever changing world.

Topics of conversation include:

• The Future of Work
• The metaverse and taking a pragmatic approach, how gamers have been in the metaverse for years already.
• Crystal on web3 opportunities
• The trajectory with Web3, how long until it is part of everyday life?
• Artificial intelligence, augmented reality, machine learning and the future of data
• Loyalty and how it is shifting the way data is collected
• Richer data, richer segmentation, and what an executive within a marketing organization should do to bring the organization forward

Kara Swisher, a contributing writer to the New York Times Opinion section and podcast host for Sway and Pivot, is described as Silicon Valley's "most powerful tech journalist.” Holly Enneking, Vice President of Marketing at Lev, leads a conversation with Kara about accountability -- both for Big Tech leaders and everyday digital marketers -- as well as being unapologetically yourself.

Conversation topics include:

• The Reckoning in tech, and how leaders can best manage their communication platforms and systems
• Preserving online privacy, data ickiness, and how we should be thinking about cyber attacks
• The Metaverse, vaporware, Twitter, and Elon Musk
• Representation and innovation in the tech industry
• Kara's thoughts on her career, on respecting audiences, and advice for female journalists

Bobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-driven marketing, to the value of video, and the new work-from-anywhere remote culture, they cover everything marketers want to know about the current strategies, priorities, and challenges in the marketing landscape.

Topics included in this episode touch on:

• Innovation as a priority for marketers and where to start
• Adopting A.I. and improving customer experiences
• Having access to the right data and how it impacts the business
• Data privacy and being good stewards of customer data
• What's next for Bobby's team at Salesforce

What do Marketing Cloud and Saved by the Bell have in common? It turns out, a lot more than you think. In this very special episode of In the Clouds, hosts Bobby and Cole along with special guest Brianne Mullally, do a deep dive on the beloved 90s show Saved by the Bell and what similarities it has to Marketing Cloud. They discuss the Marketing Cloud rebrand, align each Saved by the Bell character to a Marketing Cloud product, and highlight the notable moments and episodes.

You’ve got burning Salesforce Marketing Cloud Questions, and our hosts have answers. This episode is a recording of a live Ultraviolet session where our hosts Bobby Tichy and Cole Fisher, are joined by Salesforce Consultant Stephen Mansfield to answer attendees' technical questions about anything and everything Marketing cloud -- from data models to A/B testing.

Kevin Cuxil joins hosts Bobby and Cole to discuss innovations in marketing technology at Fox Corporation. Topics include Kevin's role as VP of Marketing Technology, having an internal data science team that leverages data science tools outside the organization, and discussions about some of Kevin's favorite tools and Salesforce strategies.

Hosts Bobby and Cole, and special guest Nick, break down the highlights from Salesforce's Spring 2022 Marketing Cloud updates, which include:

• Datorama Reports: New Fields (Measurements and Dimensions)
• Real-time Behavioral Engagement for Mobile Apps
• Salesforce CDP and App Exchange: Partner Apps
• BU Aware Integration between CDP and Journey Builder
• Datorama Enhancements for Ecommerce
• Datorama Budget Allocator
• New Einstein Innovations for Marketing Cloud

In the first episode of a miniseries on heuristics and biases, Bobby and Cole frame what heuristics and biases are and why marketers should care, as well as discuss some of the potential problems that arise when relying on other decision-making shortcuts.

In latest episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss prospect theory and endowment effect. They discuss what they are and how they can be applied to everyday life and marketing. Check out the resources below to learn more about the value function, and also Lev's Ultraviolet conference.