KickoffLabs On Growth

For full show notes check out https://kickofflabs.com/podcast/how-do-i-improve-my-conversion-rate-and-get-more-people-sharing-my-landing-pages 

For detailed notes, landing page screenshots, a full transcript, email copy, and more check out https://kickofflabs.com/podcast/how-to-build-anticipation-for-a-new-product-line-at-your-company

"I have a couple of questions about running a pre-launch..." 

"Are there risks if the value prop changes a few times between now and launch with folks who have already seen this?"

"Is it ok if I do this 3-4 months?"

"I'm not sure what the right CTA should be? "

"What do you think is the best way to get audiences to the landing page?"

Get all the answers in this episode and find the full transcript at https://kickofflabs.com/podcast. 

"I have a couple of questions about running a pre-launch..." 

"Are there risks if the value prop changes a few times between now and launch with folks who have already seen this?"

"Is it ok if I do this 3-4 months?"

"I'm not sure what the right CTA should be? "

"What do you think is the best way to get audiences to the landing page?"

Get all the answers in this episode and find the full transcript at https://kickofflabs.com/podcast. 

Full show notes, transcripts, and key takeaways can be found here: 

https://kickofflabs.com/podcast/how-to-crowdfund-a-100k-launch-without-a-product-yet

This was the most challenging interview I've done so far. I take for granted so much knowledge that it's hard to look at things through the eyes of a complete beginner. Someone that's never done any marketing built a website or created a product for sale.

That's precisely the task I set myself up for when I said they'd have a summer project like this—one where they create and ultimately sell something. The summer is winding down, and we're getting closer to the launch. This conversation was taken the day we walked through setting up the first website for their creation.

Enjoy and send any feedback to [email protected]

Full transcript and key takeaways are available here: https://kickofflabs.com/podcast/how-would-you-teach-a-9-year-old-how-to-position-their-new-product

Today I’m going to share an interview we did with Rossa Shanks of Great Little Place from 2015. They ran a KickoffLabs campaign ahead of the launch of their first mobile application. Their KickoffLabs campaign ultimately collected over 100,000 email addresses for them with a significant viral boost. 

Since we recorded the interview they’ve gone on to launch the service in 6 countries and over 100+ cities. They’ve also leveraged their larger audience as social proof to raise a larger funding round. It’s been a success and when you listen to Rossa you’ll understand why. 

I learned a lot just editing this interview about writing great landing page copy, rallying an audience around a mission, facebook advertising, and how to hack crowdfunding and app launches. 

If you enjoy this interview let us know subscribing and leaving a review in the Apple Podcast app. You can also send any feedback along to [email protected]. 

Full transcript and key takeaways are available at: https://kickofflabs.com/podcast/how-did-rossa-collect-100-thousand-leads-crowdfunding-and-300-thousand-fans/

Key Takeaways:

Flip the script! Design a business with a revenue stream that supports your life and not a life that supports a business.

Bootstrap for freedom

No one gives you 20 million in funding without some sort of strings and expectations attached.

Understand your personal priorities

If it's important for you to spend time with your family then make sure your business is setup to support that as a founding principle.

Turn practicality into a strength

Eliminate debt. Save money in advance. Set goals and have a fallback plan, but don’t be afraid to put yourself out there.

Make money talk

If someone says they need a feature and are willing to pay for it's development... then others might too.

Keep your partner in the Loop

Consider your partner as an investor in your business that needs to be kept abreast of how things are going. Be open.

Your time isn't free

It may look like your business is making money... but can it afford to pay you what you're worth?

Read the full transcript here:

https://kickofflabs.com/podcast/how-to-build-a-business-that-supports-your-life-plan/

You learn how much they had to iterate on their product and how they made their prelaunch on KickoffLabs such a huge success, gathering over 18,000 emails with a conversion rate over 50% and a viral boost of 65%. They've passed their Kickstarter funding goal in the first 48 hours. All this for their version of a product you'll use every day.

Remember, if you enjoy this episode, write us a review in the podcast listening app of your choice and send any feedback to [email protected]

Full transcript and notes available here https://kickofflabs.com/podcast/can-capitalism-help-solve-the-american-gun-epidemic/

Set Marketing Goals

Do some research and understand what success would mean for you at the end and work backwards from that to set goals.

Get In Front of People

Tim never missed an opportunity to present his idea to school competitions, online forums, and even when he was pulled over by the police!

Build, Demo, and Iterate

Timmy has built 30 different prototype versions of their product before landing on the winner.

Disruption Requires a Different Message

Most of the gun industry peddles in fear so Vara Safety struck a warmer, family friendly, tone with their advertising.

Offer Discounts for Sharing

They drove a TON traffic to their campaign through the KickoffLabs viral tools by offering a discount for sharing.

Find Partner Communities

Timmy and his team built relationships with managers of facebook groups and other online communities.