KickoffLabs On Growth

See the full show notes and transcript here: https://kickofflabs.com/podcast/how-customer-feedback-can-get-the-leads-you-want

See the full show notes and transcript here: https://kickofflabs.com/podcast/how-customer-feedback-can-get-the-leads-you-want

For images of the waitlist and ads used check out the full show notes here. 

https://kickofflabs.com/podcast/waitlist-and-idea-validation-with-a-sales-webinar-signup

For the full notes check out our post here: https://kickofflabs.com/podcast/how-waitlist-campaign-helped-swingly-toys-raise-17k-kickstarter

Click here to get the full transcript, images, and other resources from the campaign. 

Market Research

The Pronti.AI team spent countless hours interviewing hundreds of people and taking in all of the responses and reviews the app received.

Experiment

They experimented hundreds of times on social platforms leading to their TikTok platform going viral.

Dig Deep + Understand Marketing

Understand what works best for your brand and know the differences in what content to push for various platforms. Pronti.AI had amazing success on TikTok and pulled a lot of growth from the market they built there.

Be Agile

Start with what you have and continue to evolve with your consumer. Pronti.Ai put a lot of focus on continuous improvement within their app, which created a very communicative environment as the app developed.

You can watch the video for this episode on YouTube and get the images and full transcript on our episode page. Here are some key lessons from this episode...

Listen to Customers
Listen to what your customers are looking for. Note their comments and use that data to refine your product.

Promote to Your Audience
Matt has an active YouTube following so when sharing about his campaign, he mentioned it in his YouTube content daily to get them engaged and sharing.

Audience Growth is Science
Pay attention to what works for yourself and others. Matt paid attention to top videos from other popular channels to find their formula. He posted his own videos and kept tweaking the thumbnails, SEO, captions, and video itself until it worked etc, and got more views. Great content is only great if it's viewed.

Pay Attention to Your Highest Referrals
Even if they do not win the giveaway, notice the customer who had a high amount of successful referrals. Let them know you see them and that they are important to your brand!

Make Your Giveaway Unique
Haugen Racing gave away a drift simulator. Matt credits a lot of success from the uniqueness of this opportunity. Listen to how he plans to level up when he reaches 200k followers.

Make Winning Accessible

Consider making your contest actions weighted toward referrals. Matt chose to make this campaign referral forward as opposed to purchasing weighted, more followers had the opportunity to win. This caused more brand sharing across other followers' accounts and a more successful growth campaign.

Valentina Lin, from Woof 'N Meow joined me to share how they blew past their indigo launch, got almost 3k people into a private group about cat litter, and signed up over 10,000 people to their email list... before launch.

Valentina Lin, from Woof 'N Meow joined me to share how they blew past their indigo launch, got almost 3k people into a private group about cat litter, and signed up over 10,000 people to their email list... before launch.

Get the full transcript, a summary of tips and tricks used, and the images from their landing pages on the episode page here: 

Here's a short run down of things you'll learn.

**Call 10-20 signups a day**
Learn more about them and get them engaged.

**Do reach out on Instagram/Facebook**
Follow people who comment on competitors and suggest your product.

**Advertise on Instagram**
$10 a day bringing 200-300 signups a day.

**Make referrals worth it**
1 referral worth $30 credit. 2 gets early access to the card. 

Get the full transcript, screenshots, detailed copy, and more here: https://kickofflabs.com/podcast/how-swheat-collected-over-20k-leads-kickofflabs-prelaunch/