The FMCG Guys

Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal.

This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/

He joined Daniel live at Henkel's Regional HQ in Vienna to speak about:

• The Bermuda Triangle: sales, marketing and data
• Using Data as a common language to break cross-functional silos
• The eras of eCommerce: Dawn, Bricks-to-Clicks and Highly Personalized Consumer era
• Moving to Europe after over a decade living in the US and key observations of the European eCom Grocery market
• How can European FMCG Brands make the most of eCommerce in 2024

Re-listen Mert's appearence on The CPG Scoop: https://www.cpgscoop.com/mert-damlapinar-principal-cpg-business-consulting-epam-systems/

Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

The Co-Op is the UK's Convenience Leader, with about 2,500 stores. Their Head of Customer Rewards and Retail Media, Dean Harris, sits with Daniel at the Retail Media Summit UK to speak about:

• The Co-Op's convenience value proposition within the UK grocery market
• How can FMCG Brands maximize this convenience Retail Media Network
• Dean's career journey
• Linking Loyalty, Data and Media

This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/

Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

Guest Episode! The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax.

Follow Ajay Sharma on LinkedIn :https://www.linkedin.com/in/ajay-sharma-26900360/
Follow Bayer on Linkedin :https://www.linkedin.com/company/bayer/
Follow Bayer online at:https://www.bayer.com/

Ajay answers these questions :

1. Take us through your career journey from school in the UK to pharmacy management to Coca-Cola to Bayer and now as an ecommerce leader in our industry?
2. How do you work with your teammates at buyer in the physical world of brick & mortar and how do omnichannel plans get developed?
3. Retail media - would love your thinking on this. How do you approach retail media, secure budgets and what would you advice others on planning effectively for this?
4. What are metrics that matter in the omnichannel world - we would say content, search, etc - would love that from you - what do you measure as success?
5. The world of artificial intelligence - how are you learning and keeping pace with its development? How do you connect it to what you do for Bayer and the industry?
6. Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What’s your thought on retail centric data that now is all over the industry?
7. Talent - simply put what makes a good digital or omnichannel leader. You come from the brick & mortar world of pharmacy and adapted to digital. What’s the mojo?
8. The last question on the CPGGUYS is always fast forward. What trends are you following and what do you think is next for the industry with omnichannel?

Martin Frech, Chief Strategy Officer at Market Expansion Leader DKSH and a Non-Executive Board Member joined Daniel some months back to speak about:

• His transition from Consulting into the industry
• How to get into operational and P&L roles
• Major pitfalls when moving regions
• Non-Executive work and the world of Private Equity

This episode is brought to you byCommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

Christina, Daniel and Efrain speak about the podcast and their personal highlights in 2023 and go over this year's most dowloaded episodes:

1. Sunil D'Souza: https://www.fmcgguys.com/sunil-dsouza-chief-executive-officer-at-tata-consumer-products-consumer-goods-in-india/
2. Rolf Oosterhoff: https://www.fmcgguys.com/rolf-oosterhoff-vp-retail-media-at-albert-heijn-on-giving-brands-a-superior-digital-exposure/
3. Alberto Kechler: https://www.fmcgguys.com/alberto-kechler/
4. Paul Accornero: https://www.fmcgguys.com/paul-accornero-delonghi/
5. Tom Langley: https://www.fmcgguys.com/tom-langley-retail-media-john-lewis-partnership/
6. Krisof Neyrinck: https://www.fmcgguys.com/kristof-neirynck-cmo-avon/
7. Scott Boyle: https://www.fmcgguys.com/scott-boyle/
8. Paola Peretti: https://www.fmcgguys.com/paola-peretti-chief-digital-officer-fresh-lvmh/
9. Mariapaola Vetrucci: https://www.fmcgguys.com/mariapaola-vetrucci-strategy-barilla/
10. Simon Miles, Stijn Demeersseman and Ben Miller: https://www.fmcgguys.com/simon-miles-the-coca-cola-company-stijn-demeersseman-amazon-and-ben-miller-shoptalk-on-the-top-trends-transforming-retail/

John Maltman is CommerceIQ's Chief Customer Officer. He joins Daniel and Efrain to speak about:

• John's career in FMCG and Retail Executive leadership and becoming an entrepreneur at 55
• Brands going towards building a connected solution
• How can digital commerce drive conversion and build a brand?
• What measures should we use to analyze media success
• Best in class content production

This episode is brought to you byCommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

Daniel sits down with James Chandler, Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about:

• The IAB's interaction with Brands and Retailers
• Why media standardisation is a focus topic in the industry right now
• James' career path prior to IAB
• How to bring all the relevant industry players to the table for the greater good.

Watch on YouTube: https://youtu.be/7FbuSF1FY1s

This episode is brought to you by CommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

Michael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚, the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Sumit UK to speak about:

• Developing Retail Media at Kroger:Turning insights into actions
• Kroger's USP linked to their loyalty card
• Media Standardization as a purpose & way to raise the bar for the consumer
• How can FMCG Brands leverage Retailers to perform better in Retail

This episode is brought to you by CommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

Listen to Michael's episode on The CPG Guys (August 2022): https://www.cpgguys.com/8451-roku/

Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

Hakan and Ester fromBolt Insight join Daniel and Efrain to speak about how their Chat AI tool is disrupting FMCG Market Research by delivering qualitative consumer insights at scale.

Learn more about Bolt Insight:

• https://www.boltinsight.com/
• https://www.boltchatai.com/
• https://www.linkedin.com/company/boltinsight/

Check out the Xmas BoltChatAI generated reports:

• UK X-mas Report
• US X-mas Report

Get in touch with Hakan & Ester: [email protected] / [email protected]

In this conversation, you'll learn about:

• How only 20% of FMCG innovations are based on consumer data and 80% are delisted in the first 2 years!
• An AI-enhanced Chatbot that enables FMCG brands to dialog with their consumers directly
• Ester and Hakan's path from corporate to starting a business with a very clear purpose
• The importance of getting consumer insights in real-time and using AI in the right way

This episode is brought to you byCommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

Cristina Kenz from Kraft Heinz joins Efrain and Daniel to speak about how her career, which started with a backpacking trip in Australia, has driven her to foster a culture of innovative and sustainable growth at Kraft Heinz.

This episode is brought to you byCommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

Main topics covered in this conversation are:

• Why it makes sense to have Growth and Sustainability under the same umbrella
• Key innovations Cristina and her team have driven at Kraft Heinz
• Creating a culture that fosters and rewards innovation
• How to effectively influence across markets and layers

Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian