The FMCG Guys

Want to know what the latest Consumer Goods company results mean?

PeterandBryanfromThe CPG Guys will join us to go over the main players' results. Join us for a fun and informative chat!

Tom Langley is the Head of Retail Media at John Lewis Partnership, the owner of Waitrose (Supermarket) and John Lewis (Department Store). He joined Christina and Daniel to explain the Partneship's approach to Media in Premium categories, covering:

• How FMCG Brands can position themselves by investing in Waitrose Media
• Retail Media in Department Stores
• How under-invested premium categories like Electricals, Home or Fashion will evolve
• Building an ecosystem of partners and suppliers as a Best Practice

Kristof Neirynck is the CMO and General Manager Western Europe at Avon. He joins Christina and Daniel to share how he's transforming a brand with a huge legacy to make it succesful in the future.

Tune in to learn about:

• Kristof's Career Path prior to joining Avon
• Transforming a company's cutlure
• Avon's B2B2C business model in the 21st century
• How Avon is getting ready to be succesful in the future

Book Recommendation: Jim Collins - From Good to Great

Albert Heijn, part of Ahold Delhaize is the clear dominant in the Dutch Grocery Market. We bring you their VP Retail Media, Rolf Oosterhoff to understand how they are executing Retail Media to drive an above average conversion rate for FMCG Brands. Tune in to learn about:

• The Dutch Grocery Retail Market
• Albert Heijn's value proposition to stay ahead of competition
• Top and bottom funnel value for brands
• Combining Retail Media with traditional channels

Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and:

• Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce
• The evolution of his leadership style and working from home or the office
• Sustainability's stategic importance
• The ups and downs of the category in the last 4 years

Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about:

• The current eCommerce scenario for FMCG in Europe
• Media Mix Measurement & Path to Conversion
• Measuring every touchpoint with consumers
• Retail Media Management for Consumer Goods Companies

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Iradj's prior appearence on the show:

• Apple Podcasts
• Spotify

We are back with another episode of #theSocialCorner hosted by our marketing expert Rafael Schwarz.

Social #influence plays a massive role in consumers discovery of food and beverage products, while physical #grocery stores still dominate actual purchases.

Here are Rafael's conclusions from a recent study with more than 3,000 grocery shoppers.

more #socialmediamarketing insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Paul Martin, Global Head of Retail at KPMG joins us this week to go over the "Retail's Delicate Balance", the firm's latest industry report. Tune in to learn about:

• Paul's passion for a "tangible" industry like FMCG and Retail
• Key take away's from the Consumer Goods Forum in Kyoto and the talk of the town in the industry
• Company collaboration from farm to fork
• The 3Ps of Retail: Profit, People and Planet
• Finding balance through Purpose

We are back with another episode of #theSocialCorner hosted by Rafael Schwarz, looking at the key social media marketing trends for the second half of 2023.

Rafael is looking at the dominance of TikTok, the growth of #influencermarketing, the impact of #AR and #VR on online shopping and the evolution of #socialcommerce.

More social media marketing news and insights next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby joins us to share his Retail Media wisdom. With him, we'll explore how the UK largest grocer views Media and much more:

• Connecting Retail Media with Tesco's In-store experience
• #forgetthefunnel to create a true 360 brand experience
• Closing the loop and assessing returns on investment
• dunnhumby: putting a loyalty plus Retail Media proposition together