The FMCG Guys

This episode is brought to you byCommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

The Path to Purchase Institute (P2PI) is a member organization and publication that serves commerce marketers. Their Editorial Director Jessie Dowd sits with Daniel Torres at the Retail Media Summit UK (Organized by P2PI and SMG) to speak about:

• The media boom that we've seen in the last 3 years and what brands and retailers have done about that
• Differences between the US and UK Retail Media
• Her career in journalism and how she ended up being a consumer & retail expert
• Key learnings UK Retailers and Brands can learn from US Media

Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

Siobhán Géhin, Roland Berger's London Office Consumer and Retail Lead, joins Christina and Daniel to speak about the transformation happening in FMCG's Food Category.

This episode is brought to you byCommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

Topics Covered in this conversation:

• The drivers of transformation in Foods: Regulation, Consumers, Retailers, Third Parties
• Sustainability's role
• The taste challenge: can sustainable, healthy food, taste good?
• How FMCG brands will benefit from being more healthy and sustainable

Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

With a unique background in start-ups, Consulting, Consumer Healthcare and FMCG, and experience in LATAM and Europe, Celso Borges Shimabukuro is the VP and Head of eCommerce for Europe at Pepsico.

This episode is brought to you byCommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

Celso joins Daniel to speak about:

• His unique career kick-off launching start-ups in Brazil, and his later pivot to consulting and FMCG
• Key focus areas as Head of eCommerce for Europe: Talent, ways of working and tech
• Trends he's excited about in 2024
• His view on digital commerce in Latin America

Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

Mandy Critchley is a Global Account Director at CommerceIQ, where she partners with top FMCG companies to help them win on the Digital Shelf. By the way, you can download their Chrome Plug-in here: https://growth.commerceiq.ai/fmcgguys

In this episode, you'll hear about:

• The evolution of the Retail landscape and challenges for eCommerce strategies it presents
• FMCG Brands' opportunities in Retail Media
• Creating quality content to have better online presence
• How to Break down internal organization silos
• Bringing it all together to be successful on the digital shelf in 2024!

This episode is brought to you byCommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about:

• Her background at Boots and transitioning into being the MD of Threefold
• The evolution of Retail Media in the last year
• Building 1st Party Data capabilities
• In-store Retail Media and Digitization
• Boots Media Group’s USP for FMCG brands

Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

This episode is brought to you byCommerceIQ. Download the free chrome extension here:https://growth.commerceiq.ai/fmcgguys

Yves Di Benedetto, SVP Global Commercial Luxury at watch leader Timex is our guest today.

- He joins the show to speak about:

- His career path in consumer electronics and watches

- The watch category: portfolio division (premium and less premium), big groups vs independents, the retail landscape, the re-seller market

- Omnichannel impact on watches

-Why is it an interesting sector for consumer goods executives

Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian

Sam Knights, CEO at SMG, re joins the podcast (after joining with Ollie Shayer from Boots: https://www.fmcgguys.com/boots-retail-media/) to speak about:

• Retail Media Summit UK: Why SMG has created this event that brings together brands and retailers
• The evolution of Media in the last 6 months
• Future RMS events
• How Media is becoming a key Area of growth in Western Europe's FMCG and Retail

Watch this Episode on Youtube: https://youtu.be/VOvQ15pZPys

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys

• Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Mia Sun is an eCommerce Executive based in Shanghai with a unique pedigree, having worked at the likes of Yahoo, Tencent, Microsoft or lululemon. She visits the podcast speak about China's (and part of Asia's) upcoming big shopping event: Singles' Day (11/11)

This episode is brought to you by CommerceIQ. Download their free Chrome extension here: https://growth.commerceiq.ai/fmcgguys

Topics discussed:

• The history of Singles' Day (11/11)
• How Tiktok is influencing the event
• Learnings that can be applied to Europe and North America
• Opportunities for International Brands in Singles' Day

• Follow The FMCG Guys on LinkedIn:https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Alex Prouhet (Global DirectorDeliveroo Advertising) and Nicole Kivel (MD Northern Europe at Criteo) join Efrain and Daniel to speak about how they've joined forces to create a unique commerce value proposition.

Topics covered in this conversation include:

• The value of a Q-Commerce for FMCG brands, such as hyperlocalization
• How Criteo is bringing innovation and technology to the table to create a total RM platform
• Future potential for Consumer Goods and also non-endemic brands on the platform
• Deliveroo's 3 Grocery propositions

• Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Sara Diez, VP Private Labels, Sustainability and D&I Product Management joins the pod to speak about her amazing journey across FMCG and Fashion and the great work she's doing at Zalando.

Main Topics Covered:

• Zalando's impact to 51M consumers as the largest European Apparel Pure Player
• Private Label Business as a flagship in sustainability and D&I
• Co-Creating an adaptive Fashion like with big brands
• Sara's career journey across different company cultures

Check out Zalando's adaptive offerings: https://en.zalando.de/campaigns/adaptive-fashion/

Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian