The FMCG Guys

We are back with another episode of #theSocialCorner hosted by our social media marketing expert Rafael Schwarz.

More and more brands are turning to granny influencers to engage with affluent older generations.

More insights into this new #influencermarketing trend in our latest video powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Boris Rütten, Global Head of eCommerce sits with Daniel at Henkel's Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about:

• Building capabilities across Amazon, brick + click, DTC and Retail Media
• Democratization of eCom across other functions
• The evolution of the Digital Leader: from specialist to generalist
• Steering an eCommerce agenda from HQ
   

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Hosted by Adeel Ansari, Head of HR Strategy, ER, Comms & DEI (DE/CH) Dorothee Noll and usual co-host Daniel Torres Dwyer go over the latest trends in People & Talent.

Tune in to learn about:

- The post-COVID working scenario (working from home or the office)
- Diversity and inclusion
- Leveraging Social Media for Recruitment
- Attracting and Retaining high potential top talents

Antonio Iandolo is the Chief Executive Officer at Eminence, part of the Delta Galil Group. They are a market leader in the underwear category and joins us to speak about:

• His experience navigating M&A
• Why his category is closer to FMCG than fashion given its accessibility 
• How his category is ideal to be truly omni-channel
• The importance of margin in a high volume accessible business

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We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting from the Cannes Lions International Festival of Creativity.

If 2015 was #adtech’s high summer, this week has been the #creators’ turn to plant their flags in the French riviera.

#Creators and #influencers have taken over the Croisette, and CMOs' schedules, at Cannes Lions this week. Social platforms and #influencer agencies have prominent beach spots and rented villas at the festival, hosting fringe programming, press meetings and exclusive parties.

Have a look at attached video summary for more news and insights from #canneslions2023, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

The Trade Compliance department is emerging to guide companies through an increasingly complex world. We invited Bruna Romano, who heads it up at PUMA Group to understand:

• The impact of global turmoil for business
• How Trade Compliance can influence in a company
• Best Practices and pitfalls in approaching regulation
• How having the right Trade Compliance policy can help a company win

If you enjoy the show, please leave a review below!

We are back with another episode of #TheSocialCorner with Rafael Schwarz, reporting from the Cannes Lions International Festival of Creativity.

Did you know that Cannes has turned into THE go-to-event for #adtech and #martech companies? and do you know why they are all there?

Have a look at attached video to find out more...

More news and insights from Cannes next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Andrey Dyatlov, Founder and CEO of Rapid Delivery Analytics, a platform that enables FMCG brands to gather data from Q-Commerce and Rapid Delivery players, joins us to speak about:

•  The Evolving FMCG Landscape
• The Need for Real-Time Market Insights
• Use Cases and Success Stories
• The Future of Rapid Delivery in Consumer Goods

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, looking at some new functionalities of the TikTok ad manager.

If your brand is active on TikTok, you should have a look at the various #video insights available there to optimize the performance of your tiktoks.

More #socialmediamarketing news and insights every Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).