Leverage Your Podcast Show

YouTube is one of the biggest search engines - and it now showcases podcasts in YouTube. So why are sooooo many podcasters not taking advantage of this platform to grow their podcast, expand their audience, enhance engagement and repurpose content? I honestly have no idea! Video marketing is easier than you think.

In this episode I’ll share some steps on how to get video ready, how to use the video recording, set up in YouTube and leverage it. What you’ll takeaway from this episode is…

🎦 How video can benefit your podcast, brand and business

🎦 Tips on how to get video ready without breaking the bank

🎦 What you need to know before you record and edit

🎦 How to optimize your video in YouTube

🎦 Ways you can repurpose the video to create consumable, authority-boosting content that will also help you grow your podcast

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Imagine defining and aligning your business and brand goals with your podcast concept that is purpose driven for a clear path to success. I’m chatting today with Christina Barsi who has a podcast production agency for women. It’s a juicy conversation about your WHY, your purpose, your goals and how to gain clarity to navigate these emotional waters to create a podcast that meets your goals but is also fulfilling.

Here are some key takeaways from our conversation:

❤️ The power of purpose (ie it’s more than just an outcome) and how it can guide you.

❤️ How to set goals effectively so you stay motivated and achieve them.

❤️ Coming to grips with evolution and growth

❤️ How to stay connected with your purpose so that your podcast has greater impact

❤️ How to tap into your authenticity and vulnerability to create a quality podcast that connects you with your audience

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

You’ve been guesting on podcasts but you still may feel like a best-kept secret, not getting noticed or invited on other stages or podcasts. Or maybe you feel like the episodes you are recording aren’t really showcasing your expertise in the right way and you aren’t getting the results you hoped.

On this episode I’m going to share

• 3 quick fixes to position yourself as an expert on all channels (especially LinkedIn)

• Why your interviews aren’t showcasing your expertise and how by updating your interview questions and one sheet, can make a huge difference.

• 3 steps to craft your talk, guide the podcast host and boost your influence

• How to leverage your episode (once it’s live) for more visibility, authority and leads

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Data and analytics can be super confusing. You know you need it, but you aren’t sure what data to get (besides downloads) and what to do with it to help grow your show. I interview Podder Co-Founder Christian Sorensen to share what insights drive success, how to understand your audience better, what trends to track, reviews and rankings.

📊 Challenges podcasters face in understanding and accessing data about their shows

📊 Importance of looking beyond download numbers which data points you need to monitor

📊 What trends to track and how to use that data to create content that attracts your ideal listener

📊 How to understand audience demographics and personality to grow your audience

📊 Impact of reviews on rankings and attracting new listeners

📊 How the data can jump start your ad campaigns and help with content creation

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

What is a great way to get infront of your target market, your ideal client in a strategic and highly visible way? Do a podswap with a podcast that serves the SAME audience as you. Plus it’s a way to create lasting relationships and collaboration and partnership opportunities that will grow your podcast AND your business. Today I’m going to share what makes a good swap, how to pitch, and how to create collaborations in the process.

🤝 Learn how podswaps can benefit your podcast and business

🤝 My podcast swap checklist (so you are strategic with your swaps)

🤝 My 4 step Podswap Pitch Process

🤝 Mistakes to avoid when pitching

🤝 What to ask during your collaboration calls and interviews

🤝 What you MUST do after the interviews to tap into eachothers audiences

🤝 How to further the collaboration for more opportunities and business growth

Head tohttps://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

There can be several reasons why podcast guests may not promote their episodes as actively as podcast hosts would hope. Understanding these reasons can help hosts and podcast agencies address the issue and encourage better promotion, but it can also help bring awareness to podcast guests so they truly understand what opportunities they are missing.

Join me as I share some potential reasons why podcast guests may not promote their episodes

Head tohttps://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

DMing is more than just a communication tool. It's a way to build intimate relationships with your listeners, humanize your brand, and capture their attention in a crowded digital space. But it’s so time consuming, right? Well it doesn’t have to be with Stampede Social. I chatted with creator Jeffrey Dwoskin about social media engagement, DM strategies, how to automate, track results and grow your podcast using Stampede Social.

Here’s a taste of what we chatted about:

• The challenges of engagement on social media and why DM’g is the way to go to connect with prospects.

• A tool to automate your DM’g strategy

• How to build listeners and relationships through a DM strategy

• Features of Stampede Social, such as direct episode sharing and data analytics

• How to use Stampede Social for automations, sponsor promotions, and tracking

• A way to create a 360-degree view of your Instagram engagement

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

More and more business owners are crying the blues over Facebook Advertising - the changes, the costs.

And as a podcaster and small business - it can feel like it’s just not an option. Matt Shields of Chimehouse Media is here today to change that. He’s going to pull back the curtain and share how he’s using podcast content to create targeted audiences in Facebook and Instagram to grow your podcast and get more leads (without breaking the bank I might add!).

• The changes in Facebook advertising and algorithms and what that means for you

• The challenges faced by small businesses and what strategies can help build an audience and monetize your podcast

• Tips for using video clips for social media marketing and how to reach the right audience (yep with Facebook Ads)

• Misconceptions about Facebook ads and the need for transparency and education in the ad management process.

• Strategies to win people’s attention and get more ‘eyes and ears’ on your podcast

• Cost-effectiveness of learning to run ads oneself

His approach is GOLD without losing an arm and leg!

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

AI is HOT - but it can also be confusing and overwhelming. There are a ton of tools out there so what should you use, how do you use them and how can they help your business and productivity?

Learn from Denise Wakeman, co-founder of the AI success club as she shares insider secrets including:

• How AI can save podcasters and marketers a TON of time. Efficiency and time-saving benefits of using AI for podcasters and marketers

• The power of using prompts with ChatGPT to create specific and targeted content

• Using AI tools to generate original content from podcast conversations and interviews

• Tools and strategies for podcasting, including Descript, Headliner, Cast Magic, Grammarly, Otter, and Audio Notes

• The future of podcasting and advancements in audio and image generation

I have such a hard time weaving stories into my interviews - it does NOT come naturally and it’s so frustrating! I mean, don’t you love those podcast episodes where the guest shares an engaging story that illustrates their point perfectly! I chat with Storytelling Expert Mark Carpenter to share HOW to bring intentional storytelling into your podcast interviews.

📘 How to be intentional about storytelling and having a pre-designed story

📘 Tailoring stories to suit the audience and purpose

📘 The impact of storytelling on increasing followers and engagement

📘 How to craft a story and build out a library (so smart!)

📘 Why authenticity is key and what to focus on (ie the whole point of the story)

Whether you are a guest or a host, I know you’ll gain some actionable tips to improve your podcasting game.